Antonio Alcántara Email and Phone Number

As Modality Manager I was accountable to grow sales revenue and margins for Molecular Imaging and CT product range into the Spanish and Portuguese markets. MM drives a coherent product differentiation and commercial strategy for MICT products and optimizes the use of resources in conjunction with Zone Managers to cover market potential in order to achieve the Operating plan. MM is responsible to evolve market and customer needs to drive the continuous product innovation adapted to local market needs.Other responsibilities:•Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.•Understand and analyze market dynamics and competition to develop business opportunities. •Lead, coach and direct the differentiation (position, value proposition and key messages) of their product/solution/service in Spain and Portugal. •Know, interact and develop the strategy with Key Opinion Leaders in product relevant care areas; manage professional relations with key customers, academics, government & administrative bodies

The Zone Manager drives a coherent commercial strategy across the GE Healthcare business within the Zone optimizing the use of resources to drive market potential. The Zone Manager is responsible to define a go-to-market strategy for the Zone that is aligned with the Region strategy and for leading all GE Healthcare account management activities in conjunction with Product Leaders within the Zone to achieve the Operating plan, via both direct and indirect channels. The Zone Manager acts as a primary customer point of contact in the Zone and represents One GEHC in case of multi-product projects and cross-P&L business events.The Zone Manager has direct management of the Account Executives/Account Managers and Indirect Sales Resources where applicable in their assigned Zone and will help coordinate the activities of the Product Sales Specialists and/or Service Sales Specialists to bring maximum business results and customer satisfaction.

•Lead Regional Backlog Management Execution and Drive Equipment Delivery and Sales Transfers for Spain and Portugal.•Ensure Equipment Delivery Quality to our Customers.•Coach All OTR Related teams (Project Management Coordinators, Installation Specialists, Installation Leaders, Quotation and Tender specialists) keeping them highly motivated to high performance in ED. Team of 30 people with 4 direct reports. •Ensure Equipment delivery Quality to our customers. •Coach and manage OTR teams (Pjm, installation specialists, quote & tender specialists). •Ensure order entry compliance - implement Project management process to improve backlog management efficiency for customer satisfaction. •Lead tender creation and ensures regular product long description updates are communicated to the Sales teams. •Define Equipment sales forecast and drive OP Equipment sales.•Ensure on time order quality and reliability. •Ensure site planning documents are provided to customers. •Primarily responsible for installation and warranties monthly cost control. •Lead Equipment transfer calls and updates to HQ. •Drive all Equipment related inventories.•Manage transportation costs, customers and duties productivity with high quality standards.•Control margin erosion in the backlog.

- As TOM I had the responsibilityis of all Service Operations in Spain and Portugal, including Techical Support, training deployment, installation cost control, warranty cost control, Service productivity and Call center activity. -I was leading a team of 22 employees with 6 direct report.

I got Black Belt certification working on GEHC Service Quality department.I was in charge on projects implementation in order to improve processes and procedures which provide productivity. In parallel I developed projects at Hospital level achieving improvements in patien flow.

-As RSE for Spain and Portugal I delivered support for CT modality to all the field engenieers, being the contact with product engineering.-I was in charge to introduce the new CT products into the region and control the cost.-I was the reference into the region for the modality in order to solve all potential technical issues.

I was in charge of fixing all technical issues for Xray, MR and CT product lines.As Fe I was in charge of doing the equipements maintenance services and new installations in the zone.I was in charge of controlling all service costs in my customers.

I was working into the Service department being on charge of installing and programming robot units into the supply chaing.

-I was working at the Techical Office with being on charge of preparing all technicall documentation for differents telecommunications projects under supervision of a Technical engineer.-I was dealing with the differents suppliers to get all products needed for the project.

Car Industry provider. I was in charge of producing differnts car components at the production pipe line.