ADvolution’s mission is to be the technology powerhouse that enables actors, musicians, athletes, and other influencers to translate their social capital into a diversified new line of digital advertising revenue. We do this by working with them to create and sell bespoke digital media products, powered by their fans, followers and unique media relationships. ADvolution’s next-gen tech platform helps savvy marketers and agencies forge stronger relationships with today’s biggest celebrity culture-carriers and supercharges their digital marketing outcomes, whether branding or performance. Through this 3-way partnership, they’re reaching highly-engaged fandom audiences, on the most valuable digital media, with relevant messaging that appeals to the zeitgeist and creates meaningful consumer connection.

Took on the added responsibility of Global Business Lead for NFLX. Responsible for all GTM workstreams, including sales approach, sales training, sales narrative/strategy, pricing, account management, billing, legal, ad policy, media product, forecasting, and yield management.

The Marketplace Development team is a new function at Xandr, created to grow and support strategic marketplaces. In 2021, this team’s primary objective will be to grow US and Canada video spend from agencies and brands with a focus on CTV spend. The Marketplace Development team represents the “voice of demand” with strategic publishers, ensuring preferred inventory access and packaging, and represents the “voice of supply” with buyers, educating and assisting them with inventory access. As a buyer-centric marketplace function, this team identifies, builds, and sells the media solutions that video buyers need to be successful.

Responsible for the Sales and Account Management teams in North America that focus on selling and supporting users of the AppNexus Buyside Platform.

Manage three teams of highly skilled engagement managers focused on our largest, mid-tier, and growth accounts. Responsible for account tiering, account allocation and assignment, engagement model design and execution, engagement management capability definition, contract negotiations, account upsells, consulting Product, business case creation for strategic deals, facilitating client M&A activity, managing marketing event attendance, Credit/Debit management, and pricing strategy.

Managed our global implementation consulting function (~25 people including 3 managers) who focused on migrating ad networks from legacy ad servers to the AppNexus platform. Responsibilities included resource allocation and prioritization, ensuring collaboration between team members and with cross-team partners, advising on strategic or difficult client engagements, and creating the segment pro forma.

Managed a team of 13 Implementation Consultants and Associate Implementation Consultants who focused on migrating ad networks from legacy ad servers to the AppNexus platform. Responsibilities included resource allocation and prioritization, ensuring collaboration between team members and with cross-team partners, advising on strategic or difficult client engagements, and creating the segment pro forma.

Managed a team of 8 Implementation Consultants and Associate Implementation Consultants who focused on migrating ad networks from legacy ad servers to the AppNexus platform. Responsibilities included resource allocation and prioritization, ensuring collaboration between team members and with cross-team partners, and advising on strategic or difficult client engagements.Additionally, I was the segment lead for our "packager & optimizer" accounts by liaising with the rest of the organization, specifically the product development teams, strategy teams, and executive teams. Provided weekly readouts on segment status and prioritized product requests for future development. Facilitated the bi-directional communication between the product development organization and the sales and services groups.

• Responsible for leading a team of 5 implementation consultants who focused on migrating performance network clients onto the AppNexus platform.• Helped create the performance network business plan and go to market strategy.• Partnered with our optimization team to develop new algorithms and troubleshoot existing issues.

• Engaged with clients post-sales to successfully migrate their businesses onto the AppNexus platform.• Occasionally engaged with clients pre-sales to qualify clients from a business, technology, and policy perspective.• Deeply understood customer’s businesses to help them understand how to best leverage the possibilities offered by the AppNexus platform.• Created and managed customer migration plans.• Analyzed display ad campaign performance and offered recommendations for improvements.• Tenaciously troubleshot product issues.• Rallied internal resources as needed to resolve customer issues.• Helped build the Global Services practice, including developing training material, customer facing assets, and internal resources.• Built the Global Services Sales Engineering processes and served as the first Sales Engineer.• Defined customer requirements and provided feedback to Product Management.• Shared knowledge with other Global Services team members.

•Supported several multi-year, multi-million dollar projects for four different Fortune 500 companies in various capacities. •Project roles varied in duration with significant time spent as a project management consultant specializing in methods and tools, a deployment team lead managing multiple client go-live sites, and a testing lead overseeing a team of five client employees. •Sample of major deliverables produced: o Developed user friendly Excel based dashboards to monitor team/project health and provide clear visibility to project risks. o Managed project financials, created quarterly B&P cost estimates and structured staffing models to optimize profit margins. o Redesigned numerous client business processes, facilitated workshop discussions, gathered new business requirements, prototyped possible solutions, and presented solutions to client leadership. •Expanded professional knowledge by attending the following training courses: Time Management, Trusted Business Advisor, Group Facilitation Techniques, Effective Delegation, Creating Effective Presentations, and Analytics.

•Sourced EDGAR and other web-based financial resources to collect clients’ financial-year-end reports, 10-Ks, and 10-Qs. •Calculated balance sheet and income statement ratios to determine if clients met underwriting benchmarks/guidelines (ie. Current, Quick, Gross Margin, ROA, ROI, Inventory Turnover, etc.).•Analyzed clients’ financial data to identify potential risks and provided strategic recommendations regarding premiums.•Authored underwriting reports for Senior Management which were used in the bond negotiation process.•Updated and enhanced bond underwriting database.

•Generated 50K in sales between May 25 and August 2. Developed and implemented target marketing campaign. Gave presentations to clients. Completed sales reports.

•Developed monthly marketing reports for an ultra high net worth team that services investment bankers, hedge fund managers, and other financial services professionals. •Analyzed financial-year-end reports, 10-Ks, and 10-Qs to create spreadsheets for accounting and marketing reports.•Identified key senior management as well as board of directors who had options and/or equity positions in excess of $20M for strategic income tax and charitable planning services.•Collected financial data from Bloomberg workstation for client communications.