Contributes to building Eaton’s Corporate brand by curating and developing engaging social content for various media platforms.• Manages and updates social media content to ensure all aspects of corporate brand standards are fulfilled.• Collaborates with team members world-wide to build strong social content that drives engagement and resonates with our customers.• Offers technical assistance to content submitters who are using a Canva when building creative imagery for social media.• Schedules content as well as create and apply UTM tagging structure for data tracking metrics and audience targeting purposes.• Provides community management support by answering customer questions and using social listening to ensure problematic posts are dealt with in a timely manner.

• Ensured logos and print content aligned with clients’ corporate brand messages by creating designs based on their requirements and specifications.• Enhanced clients’ relationships with their customers by designing custom promotional materials and gifts that resonated with customer base.• Refreshed look and feel of clients’ brands by working with clients to implement new technologies, including Office 365 (O365), and Teams.• Ensured alignment between clients’ marketing strategy and target segments through social media research of competitive landscape and opportunities

• VSPink – Visual Coordinator: Played key role in optimizing product placement and merchandising in stores, ultimately attracting customers and generating in-store traffic by creating standard floorplan templates, testing storefront visual displays, and validating display options for future seasonal floorsets.• Bath & Body Works – Marketing Coordinator: Created brand guide for staging and merchandising stores and products. Supported design concepts by utilizing 3-D modeling software to develop visual display fixtures.

Women’s National Retail Fashion Company• Collaborate daily with management on implementing optimal merchandising displays in preparation for new season launches.• Drive revenue by providing guests with exceptional customer service; anticipating their needs and sharing product knowledge • Track and maintain inventory levels within corporate guidelines and assist with cycle counts and tagging of merchandise

Manufacturer of youth ATVs & Dirtbikes • Created brand awareness with hundreds of dealers and customers by designing and developing graphics for Freightliner brand, as well as creating promotional materials (t-shirts, hats, decals) for race events.• Enhanced customer experience and increased website traffic by revamping social media design and leveraging analytics to inform content development.