Al Cottrill Email & Phone Number

London, England, United Kingdom

Bringing experience-led transformation to a 175 year old, PE-owned port agency.

London, United Kingdom

Strategic design and innovation agency. Leading our work in growth strategy, innovation and ventures, and experience transformation.

London, United Kingdom

Founded the Business Design practice, blending design and strategy to transform existing businesses and invent new ones. Left to found my own firm with partners.

London, United Kingdom

Exploring the intersection of strategy and design from a consulting perspective. The final trigger to make the move to build strategic capability in a design agency, rather than building a design approach into consulting firms.

Melbourne, Australia

Medibank is an $8b ASX-listed company and Australia’s largest health insurer. This Group role had an enterprise-wide mandate for strategy development and key strategic projects at both the corporate and divisional level, predominantly focused on the customer transformation of the health insurance business.

Melbourne, Australia

Led the Strategy team for the division comprising 90% of group revenue. Primary focus was defining and leading our customer transformation over a number of years, successfully restoring Medibank to market share growth. This included recommending the move to a dual-brand model, defining our challenger brand proposition and transformation of ahm brand, transforming corporate business, leading customer experience transformation, driving new investments in digital product innovation and innovation capability, developing our aggregator strategy, and redefining brand investment strategy.

Melbourne, Australia

Boutique management consulting firm. Combined consumer insights, strategy consulting and creative agency to help organisations understand their customers, identify growth opportunities and build strong brands.Worked across growth strategy, go-to-market and segmentation, brand portfolio and architecture, innovation programmes and brand transformations.

Melbourne, Australia

Various roles in marketing strategy and market research

Master Of Business Administration (M.B.A.), Distinction

Activities and Societies: Winning team, 16th Annual Wharton Private Equity Competition (New York) • Distinction award • 14 distinctions •.

Business (Marketing), Marketing