Anna Lee Crenshaw Williams Email & Phone Number

Nashville, Tennessee, US

Nashville, TN, US

• The Americana Music Association is a professional trade organization whose mission is to advocate for the authentic voice of American Roots Music around the world. The Association produces events throughout the year.
• Directed strategy for all marketing and advertising initiatives for both the Association and AmericanaFest
• Strategized campaigns for Facebook, Twitter and Instagram, leading to a 63% increase in followers
• Spearheaded and consistently improved membership program for over 3,000 members, up 26%
• Directed all aspects of ticketing for up to 7,200 attendees at AmericanaFest and Americana Honors & Awards
• Collaborated and liaised with sponsors to create unique opportunities during AmericanaFest

Nashville, TN, US

• Grew, managed and consistently improved the membership program for the Association by adding new and creative benefits, such as educational guides containing advice from experts in the industry and valuable discounts.
• Managed all registrations and ticketing for the annual conference and festival AmericanaFest, as well as the annual Americana Honors & Awards
• Collaborated with other members of the marketing team on all marketing initiatives, including plans, strategy, branding, design and email campaigns, relating to the Association and AmericanaFest
• Maintained the Association's Facebook, Twitter and Instagram profiles
• Supervised the creation, development, production and sales of all merchandise for the Association and AmericanaFest
• Assisted with creating, fulfilling, tracking and invoicing sponsorship and barter packages

• Managed a team of 5 strategists to ensure projects were being completed strategically and on time
• Communicated with clients and PR agencies weekly to integrate marketing and social strategies
• Trained new clients on the benefits of social media and how to “think socially” in their job
• Conducted on-board training and daily responsibilities of 1-2 interns
• Developed and implemented monthly social media advertising campaigns of up to $5,000.00 per client
• Provided data and analysis to clients for up to 4 social media platforms monthly

• SOCIAL STRATEGIST SUPERVISOR (June 2014 - Aug 2016)
• Account representative for Trust Development, Kirkland's, George Jones Museum and Simon Property Group West Coast Mills Malls: Arundel Mills, Concord Mills, Gurnee Mills, Opry Mills, Philadelphia Mills, Potomac Mills &.
• Performed all responsibilities listed under Social Media Strategist for current clients
• Wrote, created and scheduled weekly Instagram and Pinterest posts for Kirkland's
• Worked closely with Kirkland's Marketing Team to provide social strategy and insight
• Collaborated with Mills clients and their respective PR agencies to promote and provide live social coverage for events, including Tweet-Ups & Blogger Receptions

• Wrote and scheduled weekly Facebook and Twitter posts for clients, including Simon Mills Malls, Edgehill Cafe & Trust Development
• Monitored online discussion about clients, using Mention, and responded to customers to increase engagement
• Researched potential clients

• Entered invoices, checks, receipts and inventory into accounts payable and accounts receivable using the accounting program RDS
• Processed employee payroll, including printing checks, making direct deposits, paying payroll taxes and depositing simple IRA contributions
• Made remote electronic bank deposits, handling checks up to $20,000
• Created invoices for billing and mailed to customers
• Balanced company statements
• Printed checks and made online payments weekly

Nashville, TN, US

• Created info sheets for artists participating in AmericanaFest
• Maintained up-to-date records of artists' managers and publicists participating in the festival
• Compiled TV release forms for all presenters and performers, following up with phone calls and backstage at the Honors & Awards show
• Organized festival binders for stage managers and sound engineers
• Wrote eblasts on news relating to the Association, the Conference and Festival and Americana music in general using Emma Email Marketing
• Uploaded publicity photographs to FTP site to be used for the Honors and Awards show

• Oversaw the PR Team's promotional campaigns for volunteer opportunities on campus and in the community
• Managed Elon Volunteers! social media accounts, including Facebook and Twitter, by using HootSuite
• Designed and created official brochure to advertise Elon’s Downtown Center for Community Engagement
• Created and implemented PR strategies to promote leadership opportunities and reach a larger, more diverse pool of applicants
• Served as a leader on Elon Volunteers! Exec Board

Researched and wrote thesis paper comparing the image of Loretta Lynn during 70s-80s and the current image of Taylor Swift, based on their promotions, publicity, work products and criticism and commentary

Nashville, TN, US

• Scheduled 24 hour playlists multiple days a week using MusicMaster for the music video channel CMT Pure
• Analyzed radio trends and blog content to determine music videos played on CMT and CMT Pure
• Created chyrons in Oacis Authoring for music videos broadcasted on CMT and CMT Pure
• Researched radio spins to select CMT Artist of the Year
• Assisted fans and talent at meet-and-greets during CMT’s Fan Social concert and CMA Fest Exhibit Hall
• Served as a talent escort on the red carpet and backstage during the CMT Music Awards

Bachelor Of Arts, Strategic Communications

Study Abroad