The Americana Music Association is a professional trade organization whose mission is to advocate for the authentic voice of American Roots Music around the world. The Association produces events throughout the year; including AMERICANAFEST and the critically acclaimed Americana Honors & Awards program. • Directed strategy for all marketing and advertising initiatives for both the Association and AmericanaFest• Strategized campaigns for Facebook, Twitter and Instagram, leading to a 63% increase in followers• Spearheaded and consistently improved membership program for over 3,000 members, up 26% • Directed all aspects of ticketing for up to 7,200 attendees at AmericanaFest and Americana Honors & Awards• Collaborated and liaised with sponsors to create unique opportunities during AmericanaFest• Served as the staff representative on the Diversity & Inclusion Committee• Managed the marketing team and internship program

• Grew, managed and consistently improved the membership program for the Association by adding new and creative benefits, such as educational guides containing advice from experts in the industry and valuable discounts with industry partners• Managed all registrations and ticketing for the annual conference and festival AmericanaFest, as well as the annual Americana Honors & Awards• Collaborated with other members of the marketing team on all marketing initiatives, including plans, strategy, branding, design and email campaigns, relating to the Association and AmericanaFest• Maintained the Association's Facebook, Twitter and Instagram profiles• Supervised the creation, development, production and sales of all merchandise for the Association and AmericanaFest• Assisted with creating, fulfilling, tracking and invoicing sponsorship and barter packages• Planned and executed membership events throughout the country• Provided customer service via phone and email for members, conference and festival attendees and others• Operated the Registration Desk during AmericanaFest, as well as manage a team of volunteers on site• Hired and trained a Wristband Box Office Manager to oversee wristband pick-up off site during AmericanaFest• Spearheaded initiative to find and implement a new ticketing platform that improved the office workflow and elevated the customer experience

• Managed a team of 5 strategists to ensure projects were being completed strategically and on time• Communicated with clients and PR agencies weekly to integrate marketing and social strategies • Trained new clients on the benefits of social media and how to “think socially” in their job• Conducted on-board training and daily responsibilities of 1-2 interns• Developed and implemented monthly social media advertising campaigns of up to $5,000.00 per client• Provided data and analysis to clients for up to 4 social media platforms monthly • Wrote, created and scheduled weekly Instagram and Pinterest posts for Kirkland's• Worked closely with Kirkland's Marketing Team to provide social strategy and insight

SOCIAL STRATEGIST SUPERVISOR (June 2014 - Aug 2016)• Account representative for Trust Development, Kirkland's, George Jones Museum and Simon Property Group West Coast Mills Malls: Arundel Mills, Concord Mills, Gurnee Mills, Opry Mills, Philadelphia Mills, Potomac Mills & Sugarloaf Mills• Performed all responsibilities listed under Social Media Strategist for current clients• Wrote, created and scheduled weekly Instagram and Pinterest posts for Kirkland's• Worked closely with Kirkland's Marketing Team to provide social strategy and insight • Collaborated with Mills clients and their respective PR agencies to promote and provide live social coverage for events, including Tweet-Ups & Blogger Receptions• Created and implemented social contests and promotions for all clients• Developed and implemented monthly social media advertising campaigns on Facebook• Provided leadership and advice and acted as the point-person for the Social Strategist Team• Managed interns on-board training and daily responsibilities• Assisted the entire BAM! Team with live social coverage for Nashville Film Festival, Nashville Fashion Week and Americana Music Festival & ConferenceSOCIAL MEDIA STRATEGIST (Sept 2013 - June 2014)• Account representative for Trust Development, Kirkland's and 8 Simon Property Group Mills malls: Arundel Mills, Colorado Mills, Concord Mills, Grapevine Mills, Gurnee Mills, Opry Mills, Philadelphia Mills & Potomac Mills• Created and scheduled weekly Facebook, Twitter and Instagram posts for all malls and Trust Development• Managed all day-to-day social media engagement, including customer service questions and complaints, for all clients on Facebook, Twitter and Instagram• Assisted with social media contests and giveaways for Kirkland's• Monitored the online discussion about clients, using Mention and TweetDeck, and responded to customers to increase engagement• Assisted the entire BAM! Team with live social coverage for Nashville Film Festival

• Wrote and scheduled weekly Facebook and Twitter posts for clients, including Simon Mills Malls, Edgehill Cafe & Trust Development• Monitored online discussion about clients, using Mention, and responded to customers to increase engagement• Researched potential clients

• Entered invoices, checks, receipts and inventory into accounts payable and accounts receivable using the accounting program RDS• Processed employee payroll, including printing checks, making direct deposits, paying payroll taxes and depositing simple IRA contributions• Made remote electronic bank deposits, handling checks up to $20,000• Created invoices for billing and mailed to customers• Balanced company statements• Printed checks and made online payments weekly• Maintained up-to-date files of all general liability insurance certificates• Guaranteed office supplies and food were fully stocked

• Created info sheets for artists participating in AmericanaFest• Maintained up-to-date records of artists' managers and publicists participating in the festival• Compiled TV release forms for all presenters and performers, following up with phone calls and backstage at the Honors & Awards show• Organized festival binders for stage managers and sound engineers• Wrote eblasts on news relating to the Association, the Conference and Festival and Americana music in general using Emma Email Marketing• Uploaded publicity photographs to FTP site to be used for the Honors and Awards show• Assisted Executive Director Jed Hilly and Director of Marketing Michelle Aquilato with other tasks as needed

• Oversaw the PR Team's promotional campaigns for volunteer opportunities on campus and in the community• Managed Elon Volunteers! social media accounts, including Facebook and Twitter, by using HootSuite• Designed and created official brochure to advertise Elon’s Downtown Center for Community Engagement• Created and implemented PR strategies to promote leadership opportunities and reach a larger, more diverse pool of applicants• Served as a leader on Elon Volunteers! Exec Board

Researched and wrote thesis paper comparing the image of Loretta Lynn during 70s-80s and the current image of Taylor Swift, based on their promotions, publicity, work products and criticism and commentary

• Scheduled 24 hour playlists multiple days a week using MusicMaster for the music video channel CMT Pure• Analyzed radio trends and blog content to determine music videos played on CMT and CMT Pure• Created chyrons in Oacis Authoring for music videos broadcasted on CMT and CMT Pure• Researched radio spins to select CMT Artist of the Year• Assisted fans and talent at meet-and-greets during CMT’s Fan Social concert and CMA Fest Exhibit Hall• Served as a talent escort on the red carpet and backstage during the CMT Music Awards