Email & Automation Specialist (EMEAI Region)- Manage the organization, preparation and execution of our eDMs (Electronic Direct Mails) through Eloqua.

- Responsible for marketing projects/actions: strategy, execution and coordination- Responsible for the email marketing channel- Preparation of reports and analysis of results

- Responsible for the email marketing & automation channel in Argentina, Brazil and México- Analysis of lead acquisition and customer retention strategies- Analysis of results for campaign optimization- Support to the Sales area to capture leads- Study of user behavior- Content generation- A/B testing

- Marketing campaigns: Development of proposals, coordination and execution of each one.- Affiliate marketing: Lead generation through affiliates. Business management, affiliate recruitment and incentive programs.- Email Marketing and SMS: Content generation, monthly planning and execution of campaigns- SEO: Content coordination for Blog, keyword support, landing pages, journey optimization.- Coordination of customer loyalty program.- Creativities: Planning, coordination and… Show more - Marketing campaigns: Development of proposals, coordination and execution of each one.- Affiliate marketing: Lead generation through affiliates. Business management, affiliate recruitment and incentive programs.- Email Marketing and SMS: Content generation, monthly planning and execution of campaigns- SEO: Content coordination for Blog, keyword support, landing pages, journey optimization.- Coordination of customer loyalty program.- Creativities: Planning, coordination and supervision of monthly creativities with a creative agency- Reporting Show less

- Development and coordination of online/offline marketing actions- Creation, administration and optimization in Facebook Ads- Analysis of metrics and preparation of reports- Email marketing