- Develop the persona, set the voice, tone, and messaging strategies, providing thoughtful copy explorations that are actionable against brand goals and reflective of the target audience.- Create packaging, website, emails, media releases, blogs, newsletters, and other materials.- Deliver inspiring creative briefings by ensuring brand consistency,- Build and manage the creative process, establish priorities and effectively manage workflows.- Test new ideas and channels with focus on constant optimization and continuous improvement.- Bring together the resources, volunteers, leadership, and expertise to care for people in need, advocate for Guatemalan culture and help create a positive impact for underserved communities.- Develop integrated marketing briefs that deliver results-oriented, brand-differentiating assets.- Build an ethical and social brand that supports artisans towards economic independence by providing work opportunities through partnerships.

CONSULTANT ON BASE TO BASE PROJECTS- Develop integrated marketing strategies and manage the execution of brand activities for Spain.- Conduct brand and website audits to understand our clients value proposition, products, brand aesthetic, and identify opportunities to successfully make them stand out in the marketplace.- Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook Ads and other display channels.- Collaborate with cross functional teams to increase customer satisfaction.- Manage campaigns, including monitoring and reporting on campaign performance and making optimizations to meet client and business KPIs.- Create email marketing campaigns using Mailchimp to promote products or services.- Develop, execute, and measure demand generation strategy and plans across all digital platforms (website, E-commerce, SEO, social media, video, display, email campaigns and image content).- Conducts audience and keyword research to implement multi-channel paid media campaigns.

- Teach the graduate course as visitor professor, “Innovation in Sustainable Design Projects” and “Brand Design Strategy” at UNIVERSIDAD DEL ISTMO in Guatemala City during the 2019 winter session academic year for the Faculty of Architecture and Design.- Provide the thematic structure for the interdisciplinary STEM lessons and the use of the design thinking methodology to prepare students in developing entrepreneur projects that are based on social impact and the UN Sustainable Development Goals.- Encourage innovation and creativity in students. Support them in creating sustainable solutions for complex challenges so they can develop innovative entrepreneur projects.

- Responsible for the creation of brand-building activities and development of marketing tools in English and Spanish including brand awareness and product advertising.- Design and develop product presentations, video creation, script content and other digital tools.- Identify and research prospective partners and challenges facing small business owners to support the organization mission values in community development.- Deliver weekly and monthly reporting for the cross-functional team and senior management.- Experience in reporting analytics from Google Analytics, Mailchimp and Semrush.- Support development of portfolio and product strategy to grow the business, strengthen the brand, and build for the future.- Design marketing collateral as flyers, brochures, catalogs, packaging, and other print assets.- Manage digital marketing operations, including SEO/SEM, marketing database, email, social media and display advertising campaigns.- Applies consumer insights and understanding of marketplace dynamics to refine brand positioning

- Design sustainable packaging solutions from small business to top Fortune 500 companies in the medical, pharmaceutical, cosmetic and other consumer product industries.- Supervise and maintain quality control and schedules for print production. - Prepare artwork for printing press, create color separations, mock ups and digital proofs. - Direct-to-plate plate setter operation and CTP file creation. - Responsible for ensuring the style guide is complete and up to date.- Setup client files using Heidelberg software for offset, digital or large format production.- Review specifications, colors, ripped artwork, die line, stock, and special instructions.- Check proofs for errors and potential press problems.