Aldar Bataev Email & Phone Number

Белград, Сербия

Product, Brand & Tech Comms for eBay in Emerging Markets▪ EMEA Comms Hub: Searched for, evaluated, hired, and managed PR agencies in several markets, incl. Norway, Sweden, Greece, Lithuania, Estonia, Portugal.▪ Global Comms Strategy: Developed and implemented campaigns in multiple markets across the EMEA and APAC regions.▪ Stakeholder Management: Ensured all the eBay executives saw a clear value from our Comms efforts, led communication with the company’s top management and related departments for presenting and approving PR activities, budgets.▪ Product & Consumer PR: Led the launch of global and local campaigns.▪ Personal Executive Brand: Built eBay’s General Manager executive brand from scratch. Each year starting from 2017, I exceeded the KPI by more than 30%.▪ Creative: Developed and led the ad-hoc comms campaigns. In coordination with eBay’s marketing team I supported major company announcements and leveraged key moments in the industry to reach eBay key audiences.▪ Event Management: Co-led the organization of offline and online events for 150-200 top sellers in Sofia, Budapest, Vilnius. I was responsible for comms with eBay’s executives (incl. briefing and preparing speeches), supported an exclusive gala event, approved design, gifts and menu, controlled logistics with suppliers.▪ GR: Organized meetings between eBay and the Ministers of Economy of Greece and Bulgaria, fully briefed the client, and coordinated further cooperation. As a result, eBay launched educational projects with the governments of those countries. In Bulgaria only, the number of new sellers increased by 27% that year.▪ Team Management: Built a strong team of 6 consultants. I always create a fun and healthy work environment, which results in great achievements. While employee turnover in agencies is usually high, my team members stay with the company for 4.5 years on average (the highest number in the company).

Moscow

Relationship marketing for eBay in Portugal and Emerging Markets▪ Project Management: Owned a marketing plan of Retail & Brand campaigns for 70 countries based on revenue targets, coordinated them with the Marketing teams across the globe, and tracked project execution.▪ Development of Campaign Key Messages & Visuals: Briefed design and copywriting agencies based across Europe on every campaign’s key messages, goals, and tone of voice, preferable pantone, and visuals.▪ Copywriting: Prepared Russian copy for all retail & brand campaigns (email marketing, banners, app).▪ Quality Assurance: I was the final reviewer of all the campaign assets, ensuring all of them are in line with eBay's messaging and campaign guidelines.

Москва, Россия

Comms for Airbnb, eBay, Under Armour, Hilton Worldwide ▪ Account Management: Managed a portfolio of four clients handling media relations, digital marketing, and influencer management. ▪ Media Relations: Established long-term relationships with the key journalists, educated them about the clients’ businesses, and prevented/managed comms crises. - A newsjacking idea I came up with for April’s Fool Day became a real hit with top media and was shortlisted for the prestigious Sabre EMEA PR award in 2018. - For Airbnb, coverage increased by 50% YoY minimum for the 3 years that I worked for them; the number of negative coverage decreased by 80% by the end of the PR programme.▪ PR for Good Cause:: I launched inspiring CSR campaigns aimed at empowering women-owned businesses, and supporting LGBTQ+ community (not just during Pride month).▪ Brand and Product Launch: Led the launch of Airbnb’s new service called Airbnb Experiences in Moscow and Saint Petersburg, as well as the launch of the Under Armour brand in Russia. - I am particularly proud of a campaign to launch a new chewing gum flavour for Mars. While for a number of reasons initially it looked like an impossible task, this campaign turned out to be the greatest success in terms of positive coverage in SM, Vogue, Tatler, Elle and many other Tier 1 outlets.▪ Marketing Support: Provided PR support for Airbnb’s marketing activities (banners, ads) before , during and after FIFA World Cup 2018. The main objective was to increase the number of Airbnb hosts in the region, and we smashed our goals seeing double- and triple-digit growth in the biggest Russian cities.▪ Speaking Opportunities: Selected the main e-commerce events in Eastern, Southern, and Central Europe and pitched eBay’s General Manager who just took the position to participate as a keynote speaker.

Москва, Россия

PR for PepsiCo, Hotels.com, Lamborghini, eBay▪ Media Relations: Built strong relationships with key media, created thought leadership content, organized press trips.▪ Monitoring & Research: Monitored media and competitors’ activities, handled reporting.

Москва, Москва, Россия

Bachelor'S Degree, Engineering Economics

Diploma Of Professional Retraining, Technical Translation