Lee Dietrich-Croy
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Lee Dietrich-Croy Email & Phone Number

Global Concepts: Sr. Designer Researcher at Starbucks
Location: Seattle, Washington, United States 19 work roles
1 work email found @outernet.is LinkedIn matched
✓ Verified May 2026 3 data sources Profile completeness 71%

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Current company
Role
Global Concepts: Sr. Designer Researcher
Location
Seattle, Washington, United States
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Who is Lee Dietrich-Croy? Overview

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Quick answer

Lee Dietrich-Croy is listed as Global Concepts: Sr. Designer Researcher at Starbucks, a company with 154126 employees, based in Seattle, Washington, United States. AeroLeads shows a work email signal at outernet.is and a matched LinkedIn profile for Lee Dietrich-Croy.

Lee Dietrich-Croy previously worked as CEO & Founder at Xtone Goods and Creative Consultant & Chief Investigator at Practical Necessity.

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{first}@outernet.is
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Profile bio

About Lee Dietrich-Croy

A purpose-driven servant leader, & systems-level thinker working at the intersection of Coffee, R&D, technology, innovation, brand, & culture. After two decades of turning insight into impact, my time as a career consultant has provided me a seat at the table & a lens into almost every industry & category under the sun. With a foundation in product development I’ve amassed over 120 SKUs & 30 patents, collaborating with researchers, designers, & engineers from around the world. With a focus on qualitative methods & human centered design, I work fluidly within cross-functional teams to open new windows, & harness the collective intention. I've applied my skill-set to everything from front-end strategy & foresight, to fieldwork & analysis. All to build brands, support customers, & define product, through concept prototyping, testing & launch. I thrive in variety & share an innate desire to immerse into culture & category with deep curiosity, attention to nuance, & a toolkit to better understand why & who we're creating for, what they need, & how we're going to make it. Let’s turn potential, into $%#®™ impact._____CONSUMER INSIGHTS>Interview Moderation>Analysis & Journey Mapping>Synthesis & Insights>Study Guide & Tool Making>Prototype Evaluations PRODUCT DEVELOPMENT>Goods | Wares | Spaces | CPG >MVP, VDL, & Product Roadmaps>Experimental Concepts>CMF & Materiality >3D Modeling & Digital FabricationBRAND EXPERIENCE>Customer Definition & CX>Foresight & Narrative Vision>Competitive Analysis >Story Telling & Art Direction>Collabs & Creative MarketingVISUAL DESIGN>White Board Magic>Frameworks & Info Graphics>Data Visualization>Storyboarding & Rapid Ideation>Co-Design Workshops _____Clients & Collaborators:adidas, Amplified, Best Buy, Black Ambition, Brunton, CallisonRTKL, Cascade Aids Projects, Clorox, Easton, Enli Health Intelligence, Goal Zero, GM, Hemex Health, Intel, Logitech, Microsoft, New Balance, Outdoor Products, Outdoor Research, Outernet, P&G, Palo Alto Health Sciences (Freespira), Philips Respironics, Primus, Seagate, SC Johnson, Skullcandy, Starbucks, SunPower, Tifie Humanitarian, Wired Magazine, Ziba

Current workplace

Lee Dietrich-Croy's current company

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Starbucks
Starbucks
Global Concepts: Sr. Designer Researcher
seattle, washington, united states
Website
Employees
154126
AeroLeads page
19 roles

Lee Dietrich-Croy work experience

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Global Concepts: Sr. Designer Researcher

Current

Greater Seattle Area

Jan 2023 - Present

Ceo & Founder

Current

Greater Seattle Area

Incubating a grass roots brand & sustainable product collection built for mindful consumption, modern ritual, & social equity.

Aug 2017 - Present

Creative Consultant & Chief Investigator

Greater Seattle Area

Founded an experimental & interdisciplinary studio supporting med tech start-ups, NGO's, global agencies & c-suite with creative vision, experience innovation, ID, & visual design. Managed 15+ clients & 6 interns on a wide range of commercial work self incubated ventures & collaborations. Investigating opportunities at the crossroads of lifestyle.

Jan 2016 - Dec 2022

Visual Designer

Partnered with one of Pharrell’s non-profit supporting BIPOC start-up founders, providing creative services for two of the winning finalists with visual design, pitch decks, & story support.

Jun 2021 - Jul 2021

Visual Designer

Greater Seattle Area

Collaborated with content strategists & copywriters to build out frameworks & information graphics for a high-profile, 700-page e-book project for the Microsoft FastTrack Dynamics 365 team.

Apr 2021 - May 2021

Consumer Insights,Trends & Product Experience Consultant

Portland, Oregon Area

Supported multiple projects ranging from Workshop Facilitation to Retail Futures, Healthcare Products to Education Web Apps, & HMI Prototypes for the Automotive Industry.Clients: CallisonRKTL, Intel, General Motors, NWEA, OMSI

Sep 2016 - May 2020

A Creative Exchange: Product Strategy

Portland, Oregon

Co-Developed a consulting relationship of co-mentoring, tool, process & expertise exchange. Built a Visual Design Language & Product Guidelines Document “Cookbook” for future product development.

Dec 2018 - Jul 2019

Hcd Research, Product, & Xd Consultant

Portland, Oregon Area

Directed research & design of a Malaria, Hb, & SCD testing device. Acted as on-call designer for all updates & new product development. Process & deliverables helped raise $4M in private capital investment.

Dec 2016 - Jul 2018

Hcd Research, Brand & Service Consultant. Equity Investor.

Portland, Oregon Area

Collaborated with a team of creatives, architects, & leadership. Facilitated ethnographic research & built a collective vision for Portland’s first LGBTQ+ clinic. Donated over $20K of time & services.

Sep 2016 - Dec 2016

Product Director & Equity Investor

Greater Chicago Area

Lead ID & XD alongside CEO & early investors on a portable solar powered antenna for content reception & distribution where cellular can’t reach. Deliverables helped raise $150K in private capital investment.

Feb 2016 - Jul 2016

Design Lead | Futures, Customer Experience, & Product Strategy

Portland, Oregon, United States

Lead key brand, innovation & strategy projects for a range of F500 companies. Specialized in Futures, International Qualitative Research, ID, XD & Retail Design. Grew from ID 2, to Senior ID, to Design Lead (ACD)Clients: adidas, Best Buy, Enli, Intel (IMR-PCG-MCG) Logitech, Seagate

Dec 2014 - Dec 2015

Senior Industrial Designer

Oct 2012 - Dec 2014

Industrial Designer Ii

Oct 2011 - Oct 2012

Founder & Partner: Web, Product & Packaging Design

Porter & Stout

Salt Lake City, Utah, United States

Two person team specializing in web usability, product development & packaging Maintained a small set of clients ranging from start-ups, local businesses, & non-profits.

Apr 2010 - Aug 2011

Lead Industrial Designer

Provo, Utah, United States

Contributed to 100+ products to market in outdoor gear, consumer electronics, housewares, packaging & POP & soft goods. Instrumental in shift from tactical design to a strategic & experiential methodology.Clients: Bullfrog Spas, Cricut, Outdoor Research, NuSkin, & Philips

Jul 2007 - Aug 2011

Sr. Intern: Communication, Product, & Retail Design

Fitch

Columbus, Ohio, United States

Worked in a highly collaborative multi-disciplinary studio alongside researchers, strategists, & designers. Helped create a strategic CPG roadmap for the Starbucks VIA brand & store bought coffee offerings.Clients: Pepsi, GE, Colgate, Listerine, Circuit City, Owens Corning, Starbucks

May 2006 - Jun 2007

Soft Goods Consultant

Columbus, Ohio, United States

Designed & produced multiple tech packs for a range of soft good accessories for Mead, Nike, & Taylormade.

Aug 2003 - Sep 2003

Brand & Soft Goods Consultant

Los Angeles, California, United States

Established the initial brand strategy, logo, color palette & design language for Lift’s industrial safety gear.

Apr 2003 - Aug 2003

Industrial Design Intern

Columbus, Ohio, United States

Worked with the internal design, engineering & manufacturing group to create first-to-market OEM motocross accessories for Yamaha & Honda.

Nov 2002 - Mar 2003
Team & coworkers

Colleagues at Starbucks

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FAQ

Frequently asked questions about Lee Dietrich-Croy

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What company does Lee Dietrich-Croy work for?

Lee Dietrich-Croy works for Starbucks.

What is Lee Dietrich-Croy's role at Starbucks?

Lee Dietrich-Croy is listed as Global Concepts: Sr. Designer Researcher at Starbucks.

What is Lee Dietrich-Croy's email address?

AeroLeads has found 1 work email signal at @outernet.is for Lee Dietrich-Croy at Starbucks.

Where is Lee Dietrich-Croy based?

Lee Dietrich-Croy is based in Seattle, Washington, United States while working with Starbucks.

What companies has Lee Dietrich-Croy worked for?

Lee Dietrich-Croy has worked for Starbucks, Xtone Goods, Practical Necessity, Black Ambition, and Steyer Content.

Who are Lee Dietrich-Croy's colleagues at Starbucks?

Lee Dietrich-Croy's colleagues at Starbucks include Stephanie Morris, Kendall Smith, Sophia Robinson, Gussie Daniels, and Alex Strehlow.

How can I contact Lee Dietrich-Croy?

You can use AeroLeads to view verified contact signals for Lee Dietrich-Croy at Starbucks, including work email, phone, and LinkedIn data when available.

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