· Benchmarked Web2 networking sites and Web3 SoFi projects to create a name & identity system to position Shibuya as a differentiated brand.· Designed UX flows & UI system for the PWA development, also developed the landing page that acquired over 100 beta testers in 2 months.· Assisted in the tokenomics design for $BUYA, the platform’s token, including the mechanisms for distribution, issuance, burning, staking & utility.

I wanted to shift my career towards the Web3 ecosystem due to a strong interest in blockchain since 2017. As the first hire in the communications department at ECF, a pioneering grants program on Ethereum, I defined goals and prioritized tasks with limited resources. My role entailed accentuating the brand's unique attributes, strategically revamping its identity, positioning, and messaging to align with the org's changes. Additionally, I employed digital marketing tactics with a twist to engage Web3 enthusiasts, using platforms like Discord, Telegram, Guild, and other community-building tools.This experience taught me the ins and outs of working in a startup environment focused on emerging technology.Responsibilities:· Developed and implemented funding and financing strategies to raise capital for growth and expansion. · Conducted Public Relations during events to represent the project, engaging with potential partners to foster meaningful collaborations.· Ensured compliance with legal and regulatory requirements, mitigating potential risks and liabilities.· Pitched the core values and attributes of the mechanism we were developing to grant program managers and venture capital investors, highlighting its unique potential and advantages.· Participated in online communities and forums to build brand authority and credibility.· Explored emerging digital marketing trends and technologies to stay ahead in the industry.Achievements:· I received a unique opportunity to become a resident in Zuzalu, Vitalik Buterin's social experiment in the development of startup societies. There, I immersed myself in a transformative 9-week experience, participating in hundreds of conferences, workshops, and lectures, delving into cutting-edge topics such as Public Goods, Network States, Longevity, SynBio, ZK, and AI. I actively engaged with the community, offering valuable advice and active contributions to the hackathons and pop-up projects that emerged every day.

This job brought a much-needed change after 15 years of working with images, presenting an opportunity in the tech industry. Following its acquisition by PALIG, a leading insurance corporation in the Americas, HolaDoctor transitioned from content creation to offering SaaS products for the insurance sector. I worked on the development of a marketplace for qualified leads, a tailored CRM for agencies, a sales education platform, and an accident insurance app.My role involved advising on brand architecture strategy to consolidate all products and brands into a cohesive portfolio. Some projects required my expertise as a consultant, guiding and evaluating, while others involved managing teams across different cities and time zones.Responsibilities:· Articulated the main Brand's commitment to its customers and the value it offers.· Structured the Brand portfolio, defining relationships between different products or sub-brands.· Crafted consistent and compelling Brand stories to resonate with the different target audiences.· Managed online reputation and addressed customer reviews and feedback.· Crafted content marketing campaigns, including blog posts, articles, infographics, videos, and email marketing.· Ran Facebook Ads campaigns and conducted A/B testing to optimize for improved results.· Measured key performance indicators (KPIs) to evaluate the success of campaigns and make data-driven decisions.Achievements:· I led a team that branded and launched HolaForce, a line of SaaS products that rapidly grew a Social Media following of 44K. With it, we successfully converted over 700 of our followers into insurance sales agents, thereby reducing operational costs and creating revenue streams.· I instituted a comprehensive framework for the creation of seasonal campaigns for Horizon, a key partner in New Jersey. The exceptional sales outcomes from these efforts have been instrumental in preserving and expanding the contract year after year.

Co-founding this Branding Studio granted me control over client selection and business development. I built the team from scratch, performing various roles until finding the right people for each responsibility. I had to lead client negotiations, defining project scopes, and constantly upselling additional services. I advised on their brand creation or renewal, using differentiated strategies through benchmarks and audience analysis. As operations manager, I oversaw all digital marketing efforts.This job enriched my entrepreneurial experience in Business Planning, Risk Management, Product Development, Customer Relationship Management, and more.Responsibilities:· Advised clients with their brand strategy, including naming, trademarking, positioning, audience analysis, and UX research.· Directed and evaluated the team’s work to align Marketing efforts with overall Brand strategy.· Engaged in Social Media Marketing to build Brand presence and engage with the audience.· Created responsive and user-friendly websites.· Implemented Search Engine Optimization (SEO) strategies to improve visibility in search results.Achievements:· The branding design I crafted for Mercadito de Arte aligned perfectly with global design trends at the time. The project earned international recognition, being curated by specialized design book publishers, like "Magical Geometry" edited by SendPoints in China, “Logo Decode” edited by Sandu in Hong Kong, and “Art Marks” edited by Counter-Print in the UK.· I provided strategic advice to Gled, encouraging them to replace certain licenses with their own branded services. After adopting this new brand architecture, they established hundreds of sales offices in Mexico and dozens more in South America, including key markets like Brazil and Colombia.Top Clients:· Slate (Film Production)· Stonefox (Fashion)· Mercadito de Arte (Art)· Pawsitive People (Pet food)· Upper (Travel)· Gled (Education)· Estuches Cuevas (Manufacturing)

This opportunity presented itself when my former boss, who was starting his own agency, offered me this position. We continued to thrive in the Creative Boutique niche, but we also embarked on a journey into the world of Digital Marketing. Taking the responsibility to directly engage with our clients, I played a key role in maintaining and strengthening our relationship.This experience opened my eyes to the impact of Direct Marketing. I witnessed how small businesses could use the same powerful tools that were once exclusively accessible to larger corporations. It revealed to me how Digital Marketing has leveled the playing field, allowing smaller enterprises to compete and thrive in today's business landscape.Responsibilities:· Maintained relationships with clients to understand their needs and formulated the creative strategies to achieve their goals.· Integrated Marketing automation tools to streamline and enhance marketing efforts.· Managed Search Engine Marketing (SEM) campaigns through Google AdWords.· Designed and optimized landing pages for lead generation.· Analyzed websites using web analytics tools like Google Analytics.Achievements:· The great quality of the creative work I directed played a role in establishing a partnership with a prominent production company. Together, we presented numerous pitches and secured multiple significant contracts to organize corporate retreats for large audiences.· I ran multiple SEM campaigns for Edupass, a Fintech company specializing in loans for the educational travel niche. Through our efforts, we generated thousands of leads, translating into hundreds of sales. Most significantly, it enabled Mexican students to finance their postgraduate studies abroad, empowering them to pursue their academic aspirations on an international level.Top Clients:· PayPal (Fintech)· Nestlé (Food Processing)· Colgate (Hygiene)· Purina (Pet food)· Oxford International (Education)· British English Olympics (Travel)

Assuming this position marked a transition into the high-energy setting of a specialized Creative Boutique. In this role, I actively participated in high-level brainstorming sessions, contributing to the development of creative concepts for comprehensive 360º ATL ad campaigns. Additionally, I was responsible for overseeing the artwork creation, encompassing design, illustration, copy, photography, retouching, script-writing, filming & editing.Engaging in client meetings gave me important learnings, providing insights into how Account Executives navigated client expectations and how Creative Directors adeptly presented and sold the concepts we collectively developed. Moreover, this role furthered my ability to manage teams.Responsibilities:· Articulated productive brainstorming sessions, presenting novel and innovative ideas for the Creative Directors' evaluation and selection.· Consolidated the chosen concepts and crafted comprehensive visualizations for client approval, enabling them to understand the proposals before implementing them.· Actively contributed to the creation of artwork while effectively delegated responsibilities, both by assigning tasks with in-house teams and contracting external talent when needed.Achievements:· I played a key role in the launch campaign for Charly Fútbol, a new sports equipment line. The strategy involved leveraging profound Mexican insights, setting the campaign apart from the messaging of its globalized competitors. It was such a success that it gained the attention of football teams in the top league who switched their contracts to Charly, resulting in an impressive surge in sales.· I contributed to the creation of super fun ad concepts for Sonric's, to my delight, some of my ideas were successfully aired on national television prime time.Top Clients:· ESPN (Media)· Pepsico (Beverages)· Movistar (Telecom)· Itaú (Banking)· Invex (Finance)· Sonric’s (Snaks)· Bardahl (Automotive)· Charly (Sports equipment)

This job introduced me into the fast-paced world of one of the top Advertising agencies. Building upon my previous experience, I took on the crucial role of supervising the correct application of brand manual guidelines while ensuring the highest standards of typographic excellence in the layout design process. This involved creating BTL Point-of-Purchase materials, such as stands, posters, brochures, catalogs, flyers, and more, while collaborating in the design of digital materials like microsites, presentations, videos, and other multimedia content.This position represented an opportunity for personal growth, encouraging me to actively engage in additional duties like Copywriting and Project Management.Responsibilities:· Collaborated directly with Account Managers to prioritize the team's workload effectively, ensuring timely delivery to meet clients' expectations.· Orchestrated seamless coordination for constant back-and-forth updates in copy and other changes, guaranteeing accuracy and precision throughout the project lifecycle.· Engaged in collaboration with Copywriters, Art Directors, Web Developers, and Video Editors to execute typographic systems, resulting in impactful project outcomes.Achievements:· Pioneered the implementation of Web Fonts utilizing CSS, recently introduced in major web browsers. It involved converting numerous .ttf files into .woff format and crafting CSS code for deployment. This innovative approach was acknowledged for elevating the quality of our web development, keeping up with industry standards.· Instituted a new approach to streamline internal processes within the Art Department, we worked on extensive texts as Illustrator files, later imported as smart-objects into Photoshop. This practice proved highly effective, yielding substantial time savings that directly contributed to client satisfaction.Top Clients:· Volkswagen (Automotive)· Nike (Apparel)· Visa (Payment)· Coca-Cola (Beverages)· Danone (Food processing)

During my tenure at one of the world's leading Brand Consultancies, I embarked on an enriching journey working with international teams and clients. I created cohesive identity systems that seamlessly spanned across various touchpoints, encompassing logotypes, stationery, retail collateral, uniforms, and beyond. Furthermore, I shaped brand manuals that served as comprehensive guides for consistent brand expression.In this position I gained invaluable insights into the strategic realm of brand development, witnessing firsthand how strategists employ market research and benchmarking methodologies to create exceptionally distinctive brands.Responsibilities:· Worked closely with brand strategists to understand and incorporate strategic insights into the design process.· Engaged in the designing of visually compelling and conceptually strong identity systems to communicate brand values.· Stayed updated on industry’s best practices, ensuring that designs were innovative, relevant, and aligned with market trends.Achievements:· I solved a technical problem related to the TDN's digital on-screen graphic logo, commonly known as screenbug. Despite several designers attempting to address the issue, it was only my proposal that proved effective. This logo appeared during transmissions and received extensive exposure, resulting in billions of prints.· As a key contributor to the benchmarking efforts for Ivoo, a new retail company in Venezuela, I played a crucial role in analyzing foreign best practices and domestic competitors. The insights I obtained significantly influenced the naming and identity. Notably, the work we accomplished has withstood the test of time and continues to be unchanged, playing an invaluable role in establishing Ivoo as the leading retailer in the market.Top Clients:· Ivoo (Retail)· TDN (Broadcasting)· Televisa (Mass media)· Banco Base (Finance)· Banco León (Banking)· Tequila Centenario (Alcohol)· Arca Continental (Beverages & Food)

As a Freelance Book Cover Designer, I played a pivotal role in the release of new books, translating complex academic content into compelling visual concepts for various promotional materials. This involved creating captivating book covers as well as designing eye-catching materials like posters and separators for bookstores.This experience greatly honed my abilities in visual storytelling, witnessing first-hand the impact of my work on clients and their projects, I gained a deeper appreciation for the transformative power of effective visual communication.Responsibilities:· Collaborated with publishers to understand the intricate details and key messages conveyed in the books.· Generated diverse proposals for publishers' consideration and followed up with to incorporate their feedback.· Refined and adapted the selected proposals to meet requirements for production.· Exercised diligent oversight of production processes to ensure the impeccable delivery of high-quality prints.Achievements:· Broke-through into the professional world while I was still developing my professional thesis project.· Got involved with a real-life production for the first time with thousands of copies printed and sold.