Aldo Giovanni Amato Email & Phone Number

Nashville Metropolitan Area

Greater Nashville Area, Tn

•Oversees marketing, public relations and communications for the Nashville Sports Council•Spearheaded a complete overhaul and rebrand of Sports Council communication channels•Heads up marketing and communications for the Sports Council's Women in Sports initiative•Created and implemented a complete new e-newsletter strategy•Doubled earned media coverage in less than 10 months through strategic campaigns and communications

Greater Nashville Area, Tn

•Oversees day-to-day PR/Communications duties for the TransPerfect Music City Bowl•Spearheads social media engagement marketing campaigns, doubled followers in four months •Oversees bowl advertising on radio, TV, website and apps •Develops official bowl app available on Apple and Android devices•Organizes and oversees bowl-related press conferences for the local/national media•Writes and distributes all press releases and media advisories•Writes and produces the bowl's pregame show aired on WKRN (ABC affiliate) •Organizes community outreach events as part of the bowl's Youth Football Program•Spearheaded a complete rebrand from Franklin American Mortgage to TransPerfect•Coordinates, produces and deploy's the bowl's official commercial and radio ads•On-field point person with ESPN/control booth during the bowl game•Heads up sponsorship fulfillment (social media, newsletter, ads, gameday reads)•Oversees media credentialing including the bowl's official media credential app

Greater Memphis Area

•Handled day-to-day PR/Communications duties for 901 FC •Managed matchday statistics and reporting with Opta •Managed pre-and post-game interview requests and scheduling•Collaborated with the marketing director to spearhead social media engagement campaigns on Twitter, Facebook, Instagram and more •Distributed game photos, highlights and content to players and coaches daily•Created and distributed in-depth game notes to the local press and production crews•Built and maintained landing pages and forms on memphis901fc.com•Wrote/published content to memphis901fc.com (feature articles, videos, landing pages, forms, etc.) and made sure content was appropriately promoted across social media channels•Assisted sponsorship, ticket sales and all departments in content creation (graphics, press releases, videos, flyers, etc.) along with building long-term marketing plans•Worked closely with United Soccer League (USL) PR, marketing and communications staff to help promote 901 FC throughout the league•Cut match highlights for both social media use and for the 901 FC coaching staff•Worked with and assisted legendary goalkeeper Tim Howard with social media, statistical breakdowns and media relations•Assisted our video production team in creating commercials, social media ads and in-game content

Reno, Nevada Area

• Created day-to-day and long-term editorial calendars, driving page views on and boosting engagement and click-thru traffic on social media platforms• Worked closely with marking managers, media buyers and advertising executives from across the Reno-Sparks-Tahoe area to increase Reno 1868 FC’s visibility and brand recognition • Drove communications process including logistics for major club announcements including press conferences, conference calls, community events, stadium media tours and player and coach appearances• Managed game-day statistics and reporting• Managed pre-and post-game interview requests and scheduling• Built and maintained landing pages and forms on reno1868fc.com• Wrote/published content to reno1868fc.com (feature articles, videos, landing pages, forms, etc.) and ensured content was appropriately promoted across social media platforms as needed• Created graphic design elements for e-newsletter, websites, social media and special events• Incorporated website and social media analytics to provide insights into impact of produced content• Worked hand in hand with major league affiliate the San Jose Earthquakes (MLS) by providing video, photos, soundbites and press releases• Assisted in team operations when needed including but not limited to booking travel arrangements, locker room set-up and gameday duties • Cut match highlights for both social media use and for the Reno 1868 FC coaching staff • Increased number of impressions and engagement across all social media platforms by 125 percent from year-over-year• Launched the “1868” beer with Great Basin Brewing Co., including coming up with the name, slogan and design for the beer along with directing the commercial• Spearheaded USL MVP and Rookie of the Year campaigns in 2017 for striker Dane Kelly and midfielder Chris Wehan• Successfully launched one of the top away kits in North American pro soccer in 2018 that gained rave reviews and was featured on Men in Blazers

Murfreesboro, Tn

•Multimedia journalist who covered Middle Tennessee State University (MTSU), a Division I athletics program located in Murfreesboro, Tenn.•Published daily in both The Daily News Journal (Murfreesboro) and Tennessean (Nashville)•Wrote a minimum of three stories and blog posts per day for online and print publications•Highly experienced with game stories, instant analysis recaps, player in-depth features and game notes for all sports •Increased web traffic by more than 500,000 views in less than a year on the MTSU beat•Very familiar with SEO (search engine optimization) and constantly used keywords, tags and more to increase placement on Google•Consistently used Twitter, Facebook Live and other social media tools to engage readers and bring them back to The Daily News Journal and Tennessean’s website•Analyzed metrics daily using tools like Omniture, Chartbeat and Pressbox to see what stories readers are consistently coming back to and how long their engagement time lasts•Produced videos weekly using Wochit, iMovie, Videolicious and more•Bylines in USA Today, The Tennessean (Nashville), Knoxville News-Sentinel, Memphis Commercial Appeal and have been cited in multiple national outlets including but not limited to CBSSports.com, Yahoo! Sports, Sporting News, ESPN and NBC Sports•Traveled to all of Middle Tennessee’s football games and covered both bowl trips in the Bahamas and Hawaii•Consistently broke news including coaching hires, terminations, recruiting, extensions, conference realignment and more •Renovated The Daily News Journal’s Twitter account for both sports and news•Covered four basketball titles and a Top 25 men's basketball team (2016-17 season)•Covered two NCAA tournament first round wins, including one of the biggest upsets of all time (MTSU's win over No. 2-seeded Michigan State)•Offered journalism critique to journalism and communications students at the University of Alabama via phone interviews and to students at MTSU

Laredo, Texas Area

• Wrote an average of two stories per day on Webb County, City of Laredo and State of Texas governments • Consistently filed open records requests to various government entities on a daily basis• Reported and exposed government corruption along the U.S.-Mexico border including federal and state investigations• Regularly covered the oil boom in South Texas (Eagle Ford Shale)• Published in the San Antonio Express-News, cited by the Associated Press and papers in both the United States and Mexico• Wrote Sunday centerpiece packages on various topics• Conducted one-on-one interviews with Texas Gov. Gregg Abbott, former Texas Sen. Wendy Davis (D-Fort Worth) and additional government officials from the United States and Mexico • Wrote and edited content for monthly and yearly bilingual publications such as Outlook, ¿Que Pasa? and Divino• Team player who occasionally covered crime including major drug busts and car chases, some of which ended at the Rio Grande• Represented the Laredo media at various events in South Texas • Offered journalism critique to local high school students and students at Texas A&M-International University

Huntsville, Alabama Area

• Wrote an average of four stories and editorials an issue• Supervised news, sports, magazine, opinion, website and photography contributors• Directed staff meetings, offered constructive criticism, discussed potential improvements• Assisted layout editor for weekly deadline• Edited local edition of The Madison County Record and oversaw all final decisions regarding layout and content• Managed staffing and budgets• Represented the Madison, Ala. media at various events

Tuscaloosa, Alabama Area

• Paid staff writer for the Sports section• Column writer, covered a variety of college sports and feature stories on a regular basis• Represented the School of Journalism as a panel member discussing the documentary “Latino in America”

Tuscaloosa, Alabama Area

Columbiana, Al

• Wrote deadline articles for print and online publication• Proof pages for publication• Covered high school football and various high school sporting events• Researched and wrote local hard and soft story ideas• Prepared packages for editing• Interviewed sources in the community• Covered local press conferences• Trained new interns

Hanceville, Al

• Covered various sporting events at Wallace State Community College • Assigned tasks to fellow writers• Edited copy for print

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: The Crimson White (student newspaper) and SPJ-Alabama (Society of Professional Journalists)

Aviation

Activities and Societies: "The Mane Issue" College Newspaper