Aldo Carrillo Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Us

Los Angeles, Ca, Us

Los Gatos, Ca, Us

• Led a team to develop social, digital, creative, and media strategies and community management for Netflix’s original series and films aligning with showrunners, content executives, and cross-functional teams.• Developed impactful social media activations for events such as Comic-Con, Essence Fest, Pride, and Red Carpets generating high engagement and excitement for the titles. • Produced creative content for social channels in character to extend the narrative of shows in and off-season working closely with showrunners and talent aligned with the cross-functional team. • Defined the unique voice and tone for each title positioning Netflix’s shows as a premium global content engaged with its audience. Created global and local cultural moments by building a community of fans, focusing on engagement. • Utilized research insights and data to analyze performance, audience, user engagement, and industry trends to develop effective social and media campaigns working closely and providing recommendations to the media team.• Partnered with the extended marketing, content, and finance teams to set priorities and focus on innovative campaigns.• Oversaw marketing and promotional shoots to capture content and assets for the marketing and social campaign.

Santa Monica, California, Us

• Led and supported development of creative and branded content initiatives across social media, digital, tv, and radio.• Designed and executed the social media strategy that supports and extends multi-platform marketing initiatives.• Produced creative assets including key art, trailers creative and social content to launch shows.• Executed periodic competitive audits and market analyses presenting to executives.

Burbank, Ca, Us

• Was responsible for creating character market landscape utilizing industry and financial data to assess Disney’s competitive position in the global market and identify opportunities for gaining market share. • Developed marketing strategy for Marvel franchise across business units based on consumer research and creative insights.

Vevey, Ch

• Supervised a team of two in the management of Nescafé in marketing, sales, finance, forecasting, shipments, and channel focus strategy 20% over business objectives.• Analyzed current strategy and evaluated the shift in commercial promotion increasing sales by 100% in two months and reaching market share leadership of 34%.• Coordinated social media strategies with Facebook, Youtube, and Twitter, increasing brand awareness by 80%.• Negotiated with entertainment companies for promotions with Nescafé achieving the highest. consumer recruiting campaign for Nestle Mexico with over 1 million web users and 100,000 in social media followers.

Vevey, Ch

• Led a team in the development and execution of top business unit digital and interactive strategies for top business units including Nescafe, Chocolate and Confectionary, Baby food, and Ice cream. Planned and executed social strategies for Nescafé® Dolce Gusto through different platforms. . Responsible for defining and creating the eCommerce channel strategy to increase sales Implemented an automated communication CRM program focusing on customer behavior by optimizing the user experience. • Managed the editorial content for social media campaigns to launch the the first SHOP NOW button on Facebook for Latin America. Designed digital marketing campaigns using Search Engine Marketing (Google Adwords), display and retargeting, social networks (Facebook, Twitter, YouTube and Google+).

Pawtucket, Ri, Us

• Managed cross-functional strategy for movie and TV series toy brands, handling sales, promotions, overall operations, and financial forecasts and reports. • Created first high impact product launch with Paramount for Transformers the movie. Developed a 360 campaign for Star Wars, setting processes for future campaigns and promotions, increasing sales 35% above the initial forecast.• Developed toy line launches with movie and TV studios with The Walt Disney Company (Toy Story 3, Marvel), Paramount Pictures (Transformers, Marvel, GI JOE), Warner Bros Pictures and Lucas Ltd (Star Wars), Cartoon Network. Developed cross-category promotions achieving over 90% sell-through rate in one year.

Pawtucket, Ri, Us

Boy's brands at Hasbro Mexico. Transformers, Star Wars, GI JOEMarketing.Responsibilities: Development and execution of toy brand strategies. Analysis of market, competitors, sell-through,sales, and sourcing. Analysis and development of P&L. Coordination with Sales, Operations, Finance for product sourcing and placement. Brand and line costumer presentations and launches. Advertising campaign development and coordination. Development of Corporate and Internet sites for all the brands.

Lake Buena Vista, Florida, Us

• Represented the cultures and traditions of Mexico while interacting with international guests and co-workers bringing a unique experience to local and international guests. • Maintained a professional demeanor when handling customers' issues• and crowd management. Led and trained a team of hosts and hostesses.

Mba, Business Strategy And Marketing

Bachelor, Engineering