- Design research studies, collect and analyze consumer and marketing information, produce reports, formulate and present recommendations to top automotive clients- Deep understanding of foreign markets and consumers- Developed and implemented a complete purchase funnel program in Mexico- Key contact for automotive clients

- Thought leader for large brand health, path-to-purchase and advertising tracking studies in US, Mexico, Brazil and other parts of Latin America - Drive insight generation for high-performing team of analysts responsible for $7M in business- Direct and mentor best-in-class team of marketing research analysts in a fast-paced environment - Analyze data and apply value-added insights to help clients answer business questions, and to connect the dots in compelling, actionable strategies for success - Develop data-driven understanding of the luxury auto market with advanced constructs that help automakers strengthen brand and market position- Contributed to 50% growth in two years of Mexico-based business of a large Japanese OEM

- Manage and grow client relationships with Toyota, Lexus, Honda, Acura, Hyundai and Mitsubishi- Work closely with clients to identify underlying business issues to help move their business forward, leveraging extensive expertise in auto industry and consumer insights- Manage full life cycle of custom research studies from proper identification of objectives, to questionnaire design, to conducting analyses of results and recommending actionable steps- Develop and implement special customer satisfaction (CSAT) benchmarking program for the Toyota Voice of the Customer (VOC) program

- Lead MMNA's Market Research department - Identify corporate research needs, manage a $5M research budget and staff, develop RFQs; select and manage vendors - Bring strategic focus to research area - Apply research to strategic and operating issues; support development of sales and business plans. - Work with US-Japan product positioning cross-teams- Incorporated use of social media; implemented consumer segmentation and customers target setting- Supported marketing, design, and planning (US and Japan) functions

- Manage high-visibility Voice of the Customer (VOC) program for Lexus - Establish data collection and reporting tools; serve as the principal client contact- Conduct advanced data analyses, develop insights and formulate recommendations for clients Lexus, Toyota, Honda, Nissan and Infiniti - Led successful program redesign for Lexus, Nissan and Infiniti- Participated in large Toyota customer database integration project- Grew business segment by 25%. Winner of the Maritz Client Service Award

- Manage Mercedes-Benz Voice of the Customer (VOC) program and syndicated research studies- Direct and mentor team of research analysts - Develop value-added analyses; formulate and present findings, insights and recommendations to clients- Introduced innovative approaches to revolutionize market research for Mercedes-Benz. Led the successful redesign of the Mercedes-Benz dealer tracking studies. - Managed the successful launch of three syndicated studies. - Led the development of auto shopping consumer segmentation

- Conduct marketing analytics in support of internal Marketing Dept. and buyer groups - Identify research and analytical needs; managed internal clients and external vendors. - Formulate actionable recommendations to buyers and marketing executives- Created “Market Book” for retail stores by successfully integrating various data sources - Developed segmentation to target credit card customers - Was member of Brand Strategy Committee

Sell new and used Chrysler, Dodge and Jeep vehicles.

- Perform quantitative and qualitative research. Write reports. Develop questionnaires. Supervise and coordinate production of tracking studies - Day-to-day interaction with client. Manage vendors - Supervise and train staff

Teach MS Excel, Access and Word to undergraduate students

Assist with grading and class preparation