Aldo Raicich Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Provide expert product consulting and advisory services focusing on innovative, customer-centric, data-driven strategies for end-to-end (E2E) customer experiences (CX). Lead product assessments and recommendations covering product vision, ideation, validation, market analysis, personas and segmentation, customer journeys, roadmaps, prioritization, resource planning, monetization, funnel optimization, launch planning, and post-launch activities, including growth across various industries worldwide.• For the Reagan-Udall Foundation for the FDA, led technical discovery and execution of the initiative to create novel digital products such as mobile apps, websites, SaaS, and AI tools using publicly available FDA data.• Assessed FDA datasets, user segments, journeys, privacy classifications, and distribution channels, delivering the API catalog report on regulated drugs and biologics categories.• Recommended FDA strategy to support digital products for consumers, patients, healthcare professionals, researchers, data scientists, partners, and tech companies.• Facilitated discussions with top healthcare digital leaders, moderated tech roundtables, and presented to 80+ participants on utilizing FDA data to create digital products.

San Jose, Ca, Us

Led Adobe Creative Cloud’s focus on mobile eCommerce transformation efforts with 240 million visitors per year and $40 million in mobile revenue. Established mobile web strategy and led its implementation across the Creative Cloud organization worldwide. Lifted mobile visitor engagement metrics, improved mobile conversion by up to 15% for winning mobile components, and increased Adobe mobile app downloads by 1,300%.• Created the mobile web strategy, prioritization, and roadmap focused on mobile-friendly user experience, technologies, and analytics that align with Adobe’s quarterly and yearly initiatives.• Leveraged the Adobe Data-Driven Operational Model, including a deep understanding of Creative Cloud products, E2E customer journeys and intent, internal capabilities, team capacity, and competitor landscape.• Influenced and collaborated with Product Managers worldwide for alignment on engagement, conversion, and app downloads by applying mobile-ready components for their product mobile pages.• Partnered with analytics teams to identify the best methods to measure success through user journey analysis, mobile-to-App Stores, QR codes for desktop-to-App Store, and In-App Purchase paywalls. • A/B tested, optimized, and implemented winning mobile web components in collaboration with UX/UI studio, engineering, and web publishing teams to provide a modern best-in-class mobile user experience.• Partnered closely and managed relationships with GTM, Marketing, and Product stakeholders and regional partners in LATAM, EMEA, and APAC to deliver customized mobile web components.• Worked closely with web publishing and engineering through product briefs, wikis, JIRA, creating epics and stories, and participating in sprint planning, standup meetings, and demos.

San Francisco, Ca, Us

Autodesk provides professional design software and services for the architecture, civil engineering, and entertainment industries worldwide, with $3 billion annual revenue. Owned the mobile-first Universal Help product that allows Autodesk’s 26 million visitors to self-support. The Universal Help product focuses on reducing support case calls, increasing sales, acquiring sales leads, and improving customer satisfaction metrics and KPIs worldwide.• Universal Help provides millions of Autodesk customers with curated, contextual, customer-aware self-help, chatbot help, and contact modalities for human-help at every point in the customer journey.• Influenced the Universal Help product strategy and roadmap in collaboration with the strategic team.• Managed the relationships with support, sales, and marketing teams and worked closely with stakeholders from around the world (EMEA, APAC, LATAM) seeking insights, requirements, prioritization, alignment, compliance and best product fit for customers of different Autodesk properties.• Worked directly with the user experience (UX), content, analytics, engineering, quality assurance (QA), and legal teams to ensure proper solutioning and implementation of unique Universal Help use cases.• Created, socialized, and maintained product briefs, product wikis, product requirements, customer journeys, product backlogs, and JIRA epics and stories.

New York, Ny, Us

Delivered new customer product experiences for Macys.com and Bloomingdales.com eCommerce sites. Owned the responsive mobile and desktop customer post-purchase experience, including order history and details, order tracking, order delivery confirmation email, SMS, app push notifications, and voice-activated Amazon Alexa order status.• Responsible for the product features and KPIs that represented the business priorities to technical teams for implementation in an Agile environment.• Socialized the product vision at all levels of the organization through Opportunity Assessments while driving the design of the solutions and implementations.• Partnered closely with leaders, stakeholders, UX, analytics, experimentation, copy, legal, and engineering teams to fully leverage product solutions.• Managed multiple dual-brand projects at various stages of their development simultaneously.

Launched 12 consumer mobile apps for the Apple ecosystem, including iPhone, iPad, and Apple Watch apps to the Apple App Store. Established product vision, strategy, objectives, prioritization, and product roadmaps. Managed product ideation, creation, research, validation, development, and releases. Marketed mobile apps through Apple App Store, product websites, and social media channels. Achieved thousands of app downloads and hundreds of Daily Active Users, with 15% average conversion and 500% growth for best-selling apps.• Hired and mentored 20+ product owners, designers, engineers, copy editors, and testers from the United States and offshore, moving the teams forward in an Agile collaborative and iterative environment.• Collaboratively generated product ideas, performed research, developed user journeys, workflows,wireframes, and prototypes, and validated financials for paid, in-app purchase, and subscriptionmonetization models.• Balanced product requirements, feature prioritization, product roadmaps, short-term and long-termreleases, financial objectives, and resource capacity management.• Strategized product discovery, marketing, and conversion through Google, product website SEO, App StoreASO, marketing efforts, promotions, organic and paid advertisement, referrals, and email marketing.• Managed and tracked acquisition, retention, engagement, conversion, and marketing metrics.• Tools used daily included JIRA, Sketch, Figma, Miro, GitHub, Apple App Store Connect, and Google Analytics.

San Francisco, Ca, Us

Designed web-based and iPad tablet mobile internal healthcare business products, architected technical solutions, and developed employee health records systems for the Occupational Health department. Implemented iPad hybrid application to be used each flu season annually across 20 locations around San Francisco to replace 15,000 paper vaccination consent forms with 10 iPads.• Formulated strategies and implemented the move from paper-based tracking of employee health record information to HIPAA-compliant mobile digital solutions.• Improved efficiency in the recording process, eliminating data entry errors, provided real-time information and considerable cost savings, and removed the need for manual printing, counting, and storage.• Created web-based health record system, proposed solutions through wireframes and prototypes, iterated solution designs, achieved consensus with stakeholders, strategized implementations, and developed solutions. Implemented web-based, database-driven employee compliance tracking system to manage mission-critical clinic’s daily operations of 10,000 employee health compliance records across UCSF clinics.

Foster City, California, Us

As primary data warehouse subject matter expert and full stack engineer in Visa USA Member Risk Department, worked closely with business analysts, business owners, and directors to provide technical advice and direction, product design, and implementation of high-volume, robust financial risk decision support, and monitoring systems.• Implemented several web-based enterprise systems, including global, near real-time, member risk monitoring Decision Support System and Data Warehouse using Microsoft SQL Server Business Intelligence stack. ETL processes using SSIS handled over 90 million rows of transactional data per week with self-healing capabilities, process logging, failure notification, and reporting.

Master Of Business Administration - Mba, Information Technology

Bachelor Of Science In Business, Information Technology