Al Dowbnia Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

As director of digital media production for LCMS Communications, Dowbnia leads a team of professionals who serve the digital communication needs of an international organization with creative visual content and the strategy required to be effective. Dowbnia and his team use digital video and photo story-telling techniques that speak to the organization’s diverse audience of supporters, partners and contributors. Every piece of digital media is designed to integrate with other media options, while making the best use of emerging technology, performance data, targeted analytics and multiple distribution channels. Dowbnia’s team focuses on ROI models that connect video and photo messaging to viewer behavior and response, yielding maximum impact.

St. Louis/Indianapolis Areas

Led communication team of seven staffers and contractors. Reported to executive leadership while broadening the impact of World Relief and Human Care’s organizational messaging, disaster news reporting and communication services. Developed communications strategies that strengthened programmatic reach and deepened impact. Aligned core messaging with fund development efforts to ensure positive constituent response. Served as executive editor for website, social media, print publications and all video production. Deployed internationally to provide communication support for disaster response team.

Indianapolis, Indiana Area

Developed new broadcast ad revenue (in excess of eight figures) by partnering major manufacturers and service providers with leading broadcast television properties around the country. These new revenue streams were based on proven, innovative marketing strategies. Station partners included FOX, CBS, NBC and ABC affiliates in Philadelphia, Detroit, Tampa-St. Pete, Minneapolis-St. Paul, St. Louis, Pittsburgh, Baltimore, Indianapolis, Harrisburg-Lncstr-Leb-York, Richmond-Petersburg, Wilkes Barre-Scranton-Hztn, Lexington, and Flint-Saginaw-Bay City. Also served as GSM at WNDY-TV on short-term contract basis.

Indianapolis, Indiana Area

Directed new business development efforts for one of the most successful NBC television affiliates in the United States. Managed all sports marketing initiatives including: Indianapolis Colts, Indiana Pacers, Notre Dame Football and the Summer Olympics. Exceeded all new revenue targets, year in and year out.

Terre Haute, Indiana Area

Recruited to develop new advertising revenue for this CBS affiliate's sales and marketing department. Developed vendor campaigns, dealer group campaigns and program sponsorship opportunities. Exceeded all new revenue goals, year in and year out.

Terre Haute, Indiana Area

Managed news and distribution for 52-television station network of syndicated affiliates of the Agri-Business Report. Handled marketing for this unique newsfeed service to broadcast television station news directors growing the network from 25 to 52 stations within one year. Supervised all editing and production of newsfeed content.

Knoxville, Tennessee Area

Managed and supervised production all local news programming: Early Morning News; Midday News; News @ Five; News @ Six; Nightcast @ Eleven; as well as all weekend newscasts. Managed local news team of thirty staffers.

Indianapolis, Indiana Area

Recruited to serve as line producer and executive news editor for the first nationally syndicated agri-business television news program: AgDay. Hired entire news and production team, developed operational protocols and premiered this new program on-air, eventually growing the network to 72 stations nationwide.

Terre Haute, Indiana Area

Recruited as field producer for newly acquired Group W program, PM Magazine, responsible for all aspects of on-location production including cinematography, audio, lighting, talent direction, editing and final post-production. Promoted to show producer in June 1981.

B.S., Media Arts, Business Administration

Activities and Societies: Wall Street Journal Student Achievement Award, President-Society for Advancement of ManagementGraduated Summa.

Associate Of Arts (A.A.), Communication And Media Studies, Graduated Magna Cum Laude

Activities and Societies: Photo Lab Teaching Assistant