Alea Katan Email & Phone Number

Westminster Terrace

Placentia, California

Cerritos, Ca

• Constructed media strategies to expand reach of prospective listeners & sponsors. • Evolved and optimized experience with DFZ Radio by researching and implementing new technology to improve streaming and on demand access to programming as well as ways to communicate to listeners. • Coordinated the development of strategic and tactical marketing plans with a strong focus on increasing listenership and engagement with desired audience. • Networked with industry professionals, influencers, and potential listeners across multiple social platforms, trade-shows, and industry events to increase exposure of DFZ Radio and to create excitement for our programming. • Developed vision of consistency through rebranding; creative director for website & marketing material. • Executed development of new productions from concept to launch. • Mentored & directed contractors/ hosts to ensure performance was to stations standards. • Managed guest booking, developed weekly lineup, researched & wrote weekly industry news segment. • Managed the preparation of proposals for prospective sponsors, negotiate campaign contracts, and manage end-to-end advertising campaign process. • Served as point of contact for sponsors to establish plans, provide regular updates, manage expectations of campaign marketing deliverables with actionable insights for campaign goals. • Developed and directed department procedures & objectives.• Negotiated long-term contracts with partners to ensure optimum and reliable relationships.• Interfaced across multiple departments within each sponsors organizations to ensure all components of campaign are effectively achieving their company goals. • Compiled and evaluated quarterly analytics to create strategies to increase listenership and revenue. • Assessed market conditions continuously to determine what may affect operations.

• Develop relationships and secure guests for multiple shows, confirm in studio appearance dates, over see preproduction calls with scheduled guests and ensure guests are prepared.• Source, secure, and manage sponsorships. Analyze target market and manage advertising including negotiation pricing, write and manage contracts.• Create opportunities for increased listenership and potential sponsors; networking opportunities and cross promotions including trade shows, festivals, and industry events.• Project Manager; assist talent with development of new show including creating outline, offering support, etc.

Greater New York City Area

• Researched state regulations, initiated company structure, obtained licensing and executed company vision.• Maintained compliance expectations from NY Department of State, Licensing Division. • Conducted market research on security management and necessity.• Analyzed cost/benefit resulting in narrowing down client base. • Established relationships and influenced organizations to utilize our services.• Identified vulnerabilities within clients organizations and made recommendations on how they can be remedied through Risk Analysis, Threat Assessment Reports, and Security Audits.

Long Beach & Orange County , Ca

• Collaborated with owners/ managers to create & implement strategies to solve individual business challenges; increase employee retention, improve productivity and sales, develop effective coaching strategies, eliminate internal & external theft, improve daily operations, etc. • Recruited staff as needed.

Costa Mesa, Ca

Long Beach, Ca

Van Nuys, Ca