• Gestão de algumas contas dentro da agência.• Responsável pelo planejamento de campanhas e calendário de comunicação de clientes da agência.• Desenvolvimento do material de visual merchandising para implementação nos canais varejo e nicho.• Responsável pelo planejamento de campanhas promocionais para o consumidor final como campanhas de aniversário do cliente e premiações que necessitam de comprovação junto ao ministério.• Atuação com mídias sociais, marketing de performance e acompanhar os resultados das ações realizadas. • Responsável pelo acompanhamento da implementação e execução de ações Trade Marketing.• Desenvolvimento do plano de comunicação (on e off) trimestral para os clientes.• Controle orçamentário.• Coordenação de eventos para indústria, entrega de prêmios para consumidores, endomarketing.

● Development of the communication calendar and funnel marketing strategy for the Middle East.● Responsible for the visual merchandising of Boticário's own stores in the Middle East countries.● Relationship with local partners to define strategies and projects to promote the brand in the region.● Development of visual merchandising material for implementation in the perfumery and pharmaceutical channels.● Working with social media, performance marketing and monitoring the results of actions taken.● Responsible for monitoring the implementation of Trade Marketing activities for the perfumery channel.● Development of the monthly communication plan (on and off) for the Middle East market.● Relationship with a local agency in the Middle East to develop communication and SEO plans.● Coordination of the following events: Beauty World Middle East 2023 (Dubai) and Cosmoprof Asia 2023 (Hong Kong).

● Responsible for all visual merchandising of the brand in the distributor, retail and beauty salon channels for both physical stores and e-commerce.● Field team management.● Construction of trade Kpi’s focused on sell-in & sell-out.● Creation and implementation of activities to encourage sales.● Control of trade budget - development of materials and partnership with clients to boost sell-out through JBPs and opportunity negotiations.● Identify and promote my team’s skills.● Route monitoring in order to validate the completion of training, execution of planograms by the team and other demands.● Consolidate information sent by the sales and operations team to present results and performance.● Consolidation of sales reports, monitoring and updating the Dashboard.● Develop promotional campaigns and ensure implementation.● Management of the team’s agenda of beauty advisors and experts.

● Responsible for all brand visibility within the group, whether for physical stores or e-commerce, from store windows and tabloids to banners for the home page and e-mail marketing.● Establish goals and objectives for the department, as well as control the area's budget.● Negotiate visibility plans with brands in order to grow Sell Out and achieve established goals.● Analysis of the results and efficiency of trade marketing actions to guarantee results (B2B and B2C).● Carry out incentive campaigns with store teams in partnership with brands.● Organize training for store staff to enable them to sell products from partner brands.● Approval of customization of store layout, furniture, special positioning and other point of sale materials for stores.● Responsible for negotiating activities in-store such as buy and win, sampling, approach, application andtasting.● Execute agreed online actions on the company's three websites and three social media profiles.● Raise trade funds from brands to carry out agreed actions.● Define and implement planograms for better category management.● Responsible for implementing key projects such as Digital Magazine and Live Shop.● Maintain a good relationship with shopping malls in order to take advantage of free media opportunities.● Interface between the e-commerce, marketing and commercial teams, establishing the campaigns to be executed by the areas.● Involvement with store teams to ensure consumer experience throughout the purchase journey.● Ensure regular and updated communication with customers across all online and offline channels.● Organize events for dermatologists, influencers, dentists and other professionals.● Seeding with influencers.

● Responsible for the visibility of the LCS and Cris Dios brands in the pharmaceutical, food and specialized channels.● Plan and execute incentive campaigns and actions at the point of sale for staff and customers.● Direct work with store managers dealing with trade marketing and monthly sales subjects.● Responsible for coordinating trade marketing agencies and managing goals and sell-out.● Trade marketing reports with Sell-In x Sell-Out analysis for brands and sales teams.

• Plan and implement multi-channel marketing campaigns targeting customers in the health and beauty sector (both business and consumers).• Offline campaigns and Online/Performance campaigns related with SEO, Facebook/Instagram Ads, Google Ads, Remarketing and Programmatic Media.• Engage with Sales and Customer Success teams to acquire new merchants, deliver high-quality onboarding and ensure strong experience during entire customer lifecycle.• Design and create all marketing materials for the Brazilian market (e.g. sales brochures and leaflets, welcome boxes, event materials, emails, blog posts, PR, presentations).• Ensure regular and up-to-date communication with potential and existing customers across all channels (e.g. social media, webpage, Intercom, message blasts, email marketing).• Track results and effectiveness of marketing activities to ensure focus on the most impactful.• Develop marketing partnerships and referral programs.• Organize brand participation in trade shows such as Hair Brazil, Barber Week and Beauty Fair.• Engage with Marketing teams in HQ and other markets to ensure consistency with global Booksy brand guidelines and best practice sharing.

• Management of Offline, Digital and PR Marketing agencies.• Forecast, P&L and Marketing Budget control. • Approval of developed campaigns and in-store activities to attract consumers.• Visit stores to implement best practices and improve communication at the units.• Conducting mystery shopper to analyze competitors.• Develop surveys and reports regarding customer satisfaction.• Establishment of monthly goals.• Price Analysis and campaign results (KPI and ROI).• Participation in business events to promote the segment.• Establishment of partnerships to increase brand visibility with companies and influencers, increasing leads• SEO Development

• Monitor the launches of new products and implement the sales and marketing plan developed.• Manage different brand portfolios for UK and LATAM.• Increase brand visibility and stimulate both Sell-In and Sell Out focused on POS, social media campaign and communication.• Support the brand strategy and annual marketing plan through the markets.• Implement the campaigns created by the Marketing EMEA team.• Keep track of the marketing plan and brief the teams about the material to be developed like banners and image cards.• Coordination of the relationship with distributors.• Send all information requested by each market to help in the development of POS activities and Communications.• Monitor the social media channels of the markets.• Support customer care team with specific requests from customers about the UK and LATAM markets.• Provide training material, product presentation and images to support brand launches, retailers and etailers launches.• Adapt the material received from global team for each market and your respective languages.• Report about brand and market performance and the impact of the campaigns in sales.• Involved in the sales operational responsible for include PO's, receive sales figures, logistic and NPD setup.• Communication with key retailers like The Hut Group, Feel Unique and Sephora.• Registration of new sku's and brands with regulatory agencies.• Market visit to develop more accurate planograms for each retailer and detect growth opportunity.• Sell-In and Sell-Out analysis + report with market results.• Prospect of distributors and potential retailers for the brands and markets.• Contribution for the Trade Marketing actions.• Forecast planning for products and GWP.• Participation on the coordination of events.

- Coordinate the collation, review and presentation of financial and marketing templates from distributors;- Compile completed forecasts each month, roll-up value and suggest opportunities to close gaps against budget;- Efficient and accurate input of all beauty orders;- Review orders against forecasts ensuring strong classification coverage and brand representation per door and that codes adhere to latest order forms;- Reconciliation of order notifications to POs placed, follow through on shipments and backorders, as well as making suggested replacements for out of stocks;- Prepare weekly correspondence with distributors, communicate clear and concise messages;- Regular report to distributors with business performance highlights, pictures and relevant information;- Assist in ad hoc reporting, including, weekly status updates of new launch shipments;- Support in regular reviews of business performance and completion of regional budgets;- Ensure business plan execution is in-line with brand strategy through control of qualitative and quantitative objectives;- Arrange distributor conference calls and appointments in partnership with team;- Coordinate store design communication approvals, changes and costs with distributors;- Maintain organized paper trail of store design projects, keep master log and book;- Assist with competitive pricing analysis and RRP/ex-works uploads by country, ensuring agreement to global price;- Prepare monthly NPD market sales and ranking reports;- Utilize the daily customer order status report to address any distributor order queries, partnering with customer operations accordingly and highlighting any issues;- Build strong relationships with cross functional teams to support the business and assist with problem solving;Collaborate closely and communicate with the Planning/Allocation team to support Burberry retail shops;- Evaluate presence at Digital, identifying opportunities and support each project implementation;

• Responsible for the negotiation with service providers regarding brands visibility, structuring and scheduling special events in-store with national and international brand employees.• Development of special campaigns for internal team and consumers.• Negotiation with store managers regarding marketing and sales.• Responsible for send briefing to marketing agencies.• Delivery of trade marketing reports with Sell-In x Sell-Out analyzis for brands and sales team.• Beauty consultants management at POS and sell out results analysis of fragrances and cosmetics brands in bigger chains and small retailers.

• Responsible for market research of the Association where the objective is to generate insights that are converted into opportunities and prospect new partners for the program “ACSP Partnerships” and sponsorships, coordinate the implementation of actions and results in the partnership, responsible for the schedule of the partner actions, receiving the advertising material, booking dates with the other areas involved, periodic reports about the actions realized, also follow the financial report of ACSP Partnerships and contractual processes.

 Development of new materials to POS (point of sale). Endomarketing. Developing advertising for media. Market Research. Reporting control materials Trademarketing. Monthly preparation of presentations to the board containing the product launches and costs used in the area of Marketing. Direct contact with the advertising agency, public relations agency and marketing promotional agency contractors and developers. Organisation of institutional events and trade fairs. Developing a new layout for the POS and training for prosecutors. Work in the area of Merchandising and Trademarketing.

Development of displays in acrylic and parts for dispensing.

- Direct contact with customers.- Report of the flights control to plan the opening hours of shops.- Development layout for better exposure of the products.- Worked in the area of Merchandising.