Alexandre Andreu Rabelo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

• Gestão de algumas contas dentro da agência.
• Responsável pelo planejamento de campanhas e calendário de comunicação de clientes da agência.
• Desenvolvimento do material de visual merchandising para implementação nos canais varejo e nicho.
• Responsável pelo planejamento de campanhas promocionais para o consumidor final como campanhas de aniversário do cliente e premiações que necessitam de comprovação junto ao ministério.
• Atuação com mídias sociais, marketing de performance e acompanhar os resultados das ações realizadas.
• Responsável pelo acompanhamento da implementação e execução de ações Trade Marketing.

São Paulo, Brasil

• Development of the communication calendar and funnel marketing strategy for the Middle East.
• Responsible for the visual merchandising of Boticário's own stores in the Middle East countries.
• Relationship with local partners to define strategies and projects to promote the brand in the region.
• Development of visual merchandising material for implementation in the perfumery and pharmaceutical channels.
• Working with social media, performance marketing and monitoring the results of actions taken.
• Responsible for monitoring the implementation of Trade Marketing activities for the perfumery channel.

São Paulo, Brasil

• Responsible for all visual merchandising of the brand in the distributor, retail and beauty salon channels for both physical stores and e-commerce.
• Field team management.
• Construction of trade Kpi’s focused on sell-in & sell-out.
• Creation and implementation of activities to encourage sales.
• Control of trade budget - development of materials and partnership with clients to boost sell-out through JBPs and opportunity negotiations.
• Identify and promote my team’s skills.

São Paulo, Brasil

• Responsible for all brand visibility within the group, whether for physical stores or e-commerce, from store windows and tabloids to banners for the home page and e-mail marketing.
• Establish goals and objectives for the department, as well as control the area's budget.
• Negotiate visibility plans with brands in order to grow Sell Out and achieve established goals.
• Analysis of the results and efficiency of trade marketing actions to guarantee results (B2B and B2C).
• Carry out incentive campaigns with store teams in partnership with brands.
• Organize training for store staff to enable them to sell products from partner brands.

São Paulo, Brasil

• Responsible for the visibility of the LCS and Cris Dios brands in the pharmaceutical, food and specialized channels.
• Plan and execute incentive campaigns and actions at the point of sale for staff and customers.
• Direct work with store managers dealing with trade marketing and monthly sales subjects.
• Responsible for coordinating trade marketing agencies and managing goals and sell-out.
• Trade marketing reports with Sell-In x Sell-Out analysis for brands and sales teams.

São Paulo E Região, Brasil

• Plan and implement multi-channel marketing campaigns targeting customers in the health and beauty sector (both business and consumers).
• Offline campaigns and Online/Performance campaigns related with SEO, Facebook/Instagram Ads, Google Ads, Remarketing and Programmatic Media.
• Engage with Sales and Customer Success teams to acquire new merchants, deliver high-quality onboarding and ensure strong experience during entire customer lifecycle.
• Design and create all marketing materials for the Brazilian market (e.g. sales brochures and leaflets, welcome boxes, event materials, emails, blog posts, PR, presentations).
• Ensure regular and up-to-date communication with potential and existing customers across all channels (e.g. social media, webpage, Intercom, message blasts, email marketing).
• Track results and effectiveness of marketing activities to ensure focus on the most impactful.

São Paulo Area, Brazil

• Management of Offline, Digital and PR Marketing agencies.
• Forecast, P&L and Marketing Budget control.
• Approval of developed campaigns and in-store activities to attract consumers.
• Visit stores to implement best practices and improve communication at the units.
• Conducting mystery shopper to analyze competitors.
• Develop surveys and reports regarding customer satisfaction.

Zagreb, Croatia

• Monitor the launches of new products and implement the sales and marketing plan developed.
• Manage different brand portfolios for UK and LATAM.
• Increase brand visibility and stimulate both Sell-In and Sell Out focused on POS, social media campaign and communication.
• Support the brand strategy and annual marketing plan through the markets.
• Implement the campaigns created by the Marketing EMEA team.
• Keep track of the marketing plan and brief the teams about the material to be developed like banners and image cards.

São Paulo Area, Brazil

- Coordinate the collation, review and presentation of financial and marketing templates from distributors;- Compile completed forecasts each month, roll-up value and suggest opportunities to close gaps against budget;- Efficient and accurate input of all beauty orders;- Review orders against forecasts ensuring strong classification coverage and brand.

São Paulo Area, Brazil

• Responsible for the negotiation with service providers regarding brands visibility, structuring and scheduling special events in-store with national and international brand employees.
• Development of special campaigns for internal team and consumers.
• Negotiation with store managers regarding marketing and sales.
• Responsible for send briefing to marketing agencies.
• Delivery of trade marketing reports with Sell-In x Sell-Out analyzis for brands and sales team.
• Beauty consultants management at POS and sell out results analysis of fragrances and cosmetics brands in bigger chains and small retailers.

São Paulo Area, Brazil

• Responsible for market research of the Association where the objective is to generate insights that are converted into opportunities and prospect new partners for the program “ACSP Partnerships” and sponsorships.

 Development of new materials to POS (point of sale). Endomarketing. Developing advertising for media. Market Research. Reporting control materials Trademarketing. Monthly preparation of presentations to the board containing the product launches and costs used in the area of Marketing. Direct contact with the advertising agency, public relations.

Development of displays in acrylic and parts for dispensing.

- Direct contact with customers.- Report of the flights control to plan the opening hours of shops.- Development layout for better exposure of the products.- Worked in the area of Merchandising.

Master Of Business Administration (Mba), Trade Marketing

MBA with focus in Trade Marketing, Consumer Behavior, Point of Sale, KPI's and Channels.

Diploma In Advertising, Marketing, Public Relations And Business English, Humans

Extension course made to improve my skills in the area.

Advertising, Humans

- II, III e IV ENCOM – Communication Meeting at UNICSUL – Cruzeiro do Sul University; - I Short Film Festival UNICSUL; - 19º Fest’Up –.