Alexander Lebedev Email & Phone Number

Limassol, Cyprus

Cyprus

AppLife is a mobile game developer and a publisher established in 2017. It is backed and managed by me and a team of experts from game development industry leading corporations. AppLife Team consists of 30+ remote professionals from Cyprus, Russia, Belarus, Vietnam, Brazil and Sweden. Our apps have reached 5 million of installs and keep growing fast everyday thanks to our awesome mediabuying team.AppLife is a team of people passionate about creating and publishing fun and accessible top-quality mobile games for iOS and Android. While specializing in the casual segment, we realize that developing those kind of games is in no way simple. It takes years of expertise, thousands of hours of hard work and dozens of people with various skills from visual design and programming to marketing and community management – everything to ensure outstanding experiences for any kind of gamer.

Cyprus

Saint Petersburg, Russian Federation

Key responsibilities:- MediaBuying Team Management;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international traffic networks;- Performance analysis of traffic sources, KPI reporting (cost recovery / ROI analysis);- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in the traffic sources;- Advertising budget management, budget optimization.

Limassol, Cyprus

VP MarketingKey responsibilities:- Marketing Team Management;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC).Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Development of staff motivation schemes;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis);- Advertising budget management, budget optimization.

Limassol, Cuprus

Key responsibilities:- Team Management;- Business Administration;- Business Development;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Development of staff motivation schemes;- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis);- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Advertising budget management, budget optimization.

Saint Petersburg, Russian Federation

Key responsibilities:- Media Buying department management (up to 15 employees);- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis);- Development of methods for brand launch in new countries in online mode;- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in the traffic sources;- Advertising budget management, budget optimization.

Saint Petersburg, Russian Federation

Key responsibilities:- Media Buying department management;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis);- Development of methods for brand launch in new countries in online mode;- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in the traffic sources;- Advertising budget management, budget optimization.

Saint Petersburg, Russian Federation

Key responsibilities:- Management of social network affiliate program; - Development of new advertising lines in Vkontakte and Facebook networks;- Development of viral traffic mobilization concept;- Participation in contextual advertising setting in Yandex.Direct and Google.AdWords;- Realization of project on mobile ads setting.Duties:- Online mobilization of targeted traffic at effective value (VK, Facebook, TM, YandexMoney, GA, ppv, teasers, Avito Promo, etc.);- Partnership with СРА-networks (MundoMedia, AD1, AdvertStar, Admitad, ActionPay, CityAds etc.);- Development of inherent affiliate program , anti-fraud, payment administration;- Development of viral direction;- Advertising campaign monitoring, management and optimization;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- и ARPU- analysis);- Searching for new effective traffic channels;- Optimization of landing pages (landings) for certain traffic sources;- Participation in web-master forums and conferences (incl. as a speaker);- Effective coordination with the department team (programmers, designers);- Advertising budget management.Achievements:- Service integration with the Avito.Dating section- Advertising budget increase by 4 times per one year due to ROI maximizing; - Click and lead price cutting by 3 times contrasted with the great traffic volume;- Prosperous development of the affiliate program due to web-masters acquisition at a low cost;- Personal ROI record is 20-30% higher than the average performance;

Saint Petersburg, Russian Federation

Key responsibilities:- Management of social network affiliate program;- Acquisition of major traffic partners (CPL).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPL) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- и ARPU- analysis);- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Partnership with СРА-networks (MundoMedia, AD1, AdvertStar, Admitad, ActionPay, CityAds etc.);- Development of inherent affiliate program , anti-fraud, payment administration;- Participation in web-master forums and conferences (incl. as a speaker);- Effective coordination with the department team (programmers, designers).Achievements:- Prosperous development of the affiliate program due to web-masters acquisition at a low cost.

New York, Usa

Key responsibilities:- Internet marketing department management;- Acquisition of major traffic partners (CPA, CPC).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPA, CPC) acquisition; including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis);- Survey and optimization of purchase funnel conversion at every stage (hypothesis search and А/B-testing, implementation);- Advertising budget management, budget optimization.

Saint Petersburg, Russian Federation

Key responsibilities:- Internet marketing department management;- Cooperation with other company’s departments;- Development and adherence to corporate strategy;- Major traffic partners (CPA, CPC) acquisition.Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Development of staff motivation schemes;- Online mobilization of targeted traffic at effective value through new major traffic partners (CPA, CPC) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis);- Development of methods for brand launch in new countries in online mode;- Survey and optimization of purchase funnel conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in AdWords and Facebook;- Advertising budget management, budget optimization.Achievements:- Development of inherent traffic analysis system (writing of requirements lists, monitoring of engineering department work progress);- E-mail marketing AS implementation (writing of requirements lists, searching and selection of companies);

Saint Petersburg, Russian Federation

Duties: - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU-analysis)- Searching for new effective traffic channels- Optimization of landing pages (landings) for certain traffic sourcesAchievements: - Gain in the amount of incoming calls and requests by 40% during the first month with neutral advertising budget; - Involvement of an ad agency under barter terms (radio and TV advertising, Yandex.Direct, ATL advertising, graphic arts and etc. under barter terms) - Partner profile launch in the company – Involvement of a real estate agency (one 7 mln. rubles deal per month) - Company accreditation for state trading platforms in order to participate in tenders

Saint Petersburg, Russian Federation

Duties: - Full business administration of different company’s profiles; - Profiles budgeting; - Development planning for each profile and its realization; - Staff coordination; - Introduction, analysis and readjustment of changes in business process;- Performance analysis of traffic sources of every marketplace, KPI reporting (cost recovery, ROI- and ARPU-analysis) - Searching for new effective traffic channels; - Optimization of landing pages (landings) for certain traffic sourcesAchievements: - Gain in sales by 280% in the Foreign language school network per one year; - Reduction of advertising expenses by 82% in grocery auction company per one month; - Reduction of advertising expenses by 54% in foreign language schools in St. Petersburg and Moscow per two months;

Saint Petersburg, Russian Federation

Master Of Business Administration (Mba), Internet Marketing

Master'S Degree