Alexander Lebedev's Location
Limassol, Cyprus, Cyprus
Alexander Lebedev's Contact Details
Alexander Lebedev work email
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Alexander Lebedev personal email
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About Alexander Lebedev
I am a Founder / Owner at AppLife (applife.io) - Mobile Game Development and PromotionAppLife is a mobile game developer and a publisher established in 2017. It is backed and managed by me and a team of experts from game development industry leading corporations. AppLife Team consists of 30+ remote professionals from Cyprus, Russia, Belarus, Vietnam, Brazil and Sweden. Our apps have reached 5 million of installs and keep growing fast everyday thanks to our awesome mediabuying team.AppLife is a team of people passionate about creating and publishing fun and accessible top-quality mobile games for iOS and Android. While specializing in the casual segment, we realize that developing those kind of games is in no way simple. It takes years of expertise, thousands of hours of hard work and dozens of people with various skills from visual design and programming to marketing and community management – everything to ensure outstanding experiences for any kind of gamer.Having an experience in Digital Marketing and MediaBuying since 2009, during my professional career I had the opportunity to work with over 100 companies spanning virtually every industry, including start-ups as well as multi-million corporations.My competencies:- Acquisition of traffic / Digital Marketing / Media Buying (CPM, CPC, CPI, CPL, CPA, rev.share);- Traffic Analysis, KPI reporting (cost recovery, ROI- and ARPU-analysis);- Marketing Team ManagementIf you would like to take an interview, invite me to an event or propose any partnership, feel free to drop me an email to ceo@applife.io
Alexander Lebedev Work Experience Details
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FounderApplifeLimassol, Cyprus -
FounderApplife May 2017 - PresentCyprusAppLife is a mobile game developer and a publisher established in 2017. It is backed and managed by me and a team of experts from game development industry leading corporations. AppLife Team consists of 30+ remote professionals from Cyprus, Russia, Belarus, Vietnam, Brazil and Sweden. Our apps have reached 5 million of installs and keep growing fast everyday thanks to our awesome mediabuying team.AppLife is a team of people passionate about creating and publishing fun and accessible top-quality mobile games for iOS and Android. While specializing in the casual segment, we realize that developing those kind of games is in no way simple. It takes years of expertise, thousands of hours of hard work and dozens of people with various skills from visual design and programming to marketing and community management – everything to ensure outstanding experiences for any kind of gamer. -
FounderLevelapp Limited Sep 2019 - PresentCyprus -
Head Of Media BuyingFaunus Analytics Dec 2016 - Apr 2017Saint Petersburg, Russian FederationKey responsibilities:- MediaBuying Team Management;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international traffic networks;- Performance analysis of traffic sources, KPI reporting (cost recovery / ROI analysis);- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in the traffic sources;- Advertising budget management, budget optimization.
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Chief Marketing Officer (Cmo)Osystems Jul 2016 - Dec 2016Limassol, CyprusVP MarketingKey responsibilities:- Marketing Team Management;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC).Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Development of staff motivation schemes;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis);- Advertising budget management, budget optimization.
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Vp MarketingAffindustry Jul 2016 - Dec 2016Limassol, CuprusKey responsibilities:- Team Management;- Business Administration;- Business Development;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Development of staff motivation schemes;- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis);- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Advertising budget management, budget optimization.
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Mediabuying TeamleaderOlymp Trade Jan 2016 - Jun 2016Saint Petersburg, Russian FederationKey responsibilities:- Media Buying department management (up to 15 employees);- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis);- Development of methods for brand launch in new countries in online mode;- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in the traffic sources;- Advertising budget management, budget optimization.
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Senior Media BuyerEmbria Mar 2014 - Jun 2016Saint Petersburg, Russian FederationKey responsibilities:- Media Buying department management;- Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis);- Development of methods for brand launch in new countries in online mode;- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in the traffic sources;- Advertising budget management, budget optimization. -
Traffic Manager / Ppc Manager / Media BuyerFotostrana.Ru Mar 2014 - Feb 2016Saint Petersburg, Russian FederationKey responsibilities:- Management of social network affiliate program; - Development of new advertising lines in Vkontakte and Facebook networks;- Development of viral traffic mobilization concept;- Participation in contextual advertising setting in Yandex.Direct and Google.AdWords;- Realization of project on mobile ads setting.Duties:- Online mobilization of targeted traffic at effective value (VK, Facebook, TM, YandexMoney, GA, ppv, teasers, Avito Promo, etc.);- Partnership with СРА-networks (MundoMedia, AD1, AdvertStar, Admitad, ActionPay, CityAds etc.);- Development of inherent affiliate program , anti-fraud, payment administration;- Development of viral direction;- Advertising campaign monitoring, management and optimization;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- и ARPU- analysis);- Searching for new effective traffic channels;- Optimization of landing pages (landings) for certain traffic sources;- Participation in web-master forums and conferences (incl. as a speaker);- Effective coordination with the department team (programmers, designers);- Advertising budget management.Achievements:- Service integration with the Avito.Dating section- Advertising budget increase by 4 times per one year due to ROI maximizing; - Click and lead price cutting by 3 times contrasted with the great traffic volume;- Prosperous development of the affiliate program due to web-masters acquisition at a low cost;- Personal ROI record is 20-30% higher than the average performance; -
Head Of AcquisitionsFotostrana.Ru Mar 2014 - Feb 2016Saint Petersburg, Russian FederationKey responsibilities:- Management of social network affiliate program;- Acquisition of major traffic partners (CPL).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPL) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- и ARPU- analysis);- Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation);- Partnership with СРА-networks (MundoMedia, AD1, AdvertStar, Admitad, ActionPay, CityAds etc.);- Development of inherent affiliate program , anti-fraud, payment administration;- Participation in web-master forums and conferences (incl. as a speaker);- Effective coordination with the department team (programmers, designers).Achievements:- Prosperous development of the affiliate program due to web-masters acquisition at a low cost.
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Online Marketing Executive (Remote Work)Cupli Surveys Oct 2015 - Nov 2015New York, UsaKey responsibilities:- Internet marketing department management;- Acquisition of major traffic partners (CPA, CPC).Duties:- Online mobilization of targeted traffic at effective value through new major traffic partners (CPA, CPC) acquisition; including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis);- Survey and optimization of purchase funnel conversion at every stage (hypothesis search and А/B-testing, implementation);- Advertising budget management, budget optimization. -
Online Marketing ExecutiveFbs Inc. Sep 2015 - Oct 2015Saint Petersburg, Russian FederationKey responsibilities:- Internet marketing department management;- Cooperation with other company’s departments;- Development and adherence to corporate strategy;- Major traffic partners (CPA, CPC) acquisition.Duties:- Assignment of tasks to the department members, control of the timely implementation of tasks;- Development of staff motivation schemes;- Online mobilization of targeted traffic at effective value through new major traffic partners (CPA, CPC) acquisition, including partnership with the largest international СРА-networks;- Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis);- Development of methods for brand launch in new countries in online mode;- Survey and optimization of purchase funnel conversion at every stage (hypothesis search and А/B-testing, implementation);- Remarketing system formation and optimization in AdWords and Facebook;- Advertising budget management, budget optimization.Achievements:- Development of inherent traffic analysis system (writing of requirements lists, monitoring of engineering department work progress);- E-mail marketing AS implementation (writing of requirements lists, searching and selection of companies); -
Business Development DirectorRant, Cjsc Dec 2013 - Mar 2014Saint Petersburg, Russian FederationDuties: - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU-analysis)- Searching for new effective traffic channels- Optimization of landing pages (landings) for certain traffic sourcesAchievements: - Gain in the amount of incoming calls and requests by 40% during the first month with neutral advertising budget; - Involvement of an ad agency under barter terms (radio and TV advertising, Yandex.Direct, ATL advertising, graphic arts and etc. under barter terms) - Partner profile launch in the company – Involvement of a real estate agency (one 7 mln. rubles deal per month) - Company accreditation for state trading platforms in order to participate in tenders
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Business Development DirectorAlians Invest Ltd Mar 2009 - Nov 2013Saint Petersburg, Russian FederationDuties: - Full business administration of different company’s profiles; - Profiles budgeting; - Development planning for each profile and its realization; - Staff coordination; - Introduction, analysis and readjustment of changes in business process;- Performance analysis of traffic sources of every marketplace, KPI reporting (cost recovery, ROI- and ARPU-analysis) - Searching for new effective traffic channels; - Optimization of landing pages (landings) for certain traffic sourcesAchievements: - Gain in sales by 280% in the Foreign language school network per one year; - Reduction of advertising expenses by 82% in grocery auction company per one month; - Reduction of advertising expenses by 54% in foreign language schools in St. Petersburg and Moscow per two months;
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Fellow On CardiologyAlmazov Federal Heart, Blood And Endocrinology Centre Sep 2010 - Feb 2013Saint Petersburg, Russian Federation
Alexander Lebedev Skills
Online Marketing
Media Buying
Affiliate Marketing
Digital Marketing
Online Advertising
Digital Media
Social Media Marketing
Traffic Management
Cpa
Google Adwords
Facebook Marketing
Marketing
Management
Pay Per Click
Marketing Strategy
Advertising
Business Development
Email Marketing
Ppc
Social Media
Alexander Lebedev Education Details
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Mba School The First Moscow Business School Under The President Of The Russian Federation Master OfInternet Marketing -
Master'S Degree
Frequently Asked Questions about Alexander Lebedev
What company does Alexander Lebedev work for?
Alexander Lebedev works for Applife
What is Alexander Lebedev's role at the current company?
Alexander Lebedev's current role is Founder.
What is Alexander Lebedev's email address?
Alexander Lebedev's email address is al****@****mail.ru
What schools did Alexander Lebedev attend?
Alexander Lebedev attended Mba School The First Moscow Business School Under The President Of The Russian Federation Master Of, Saint Petersburg State Medical University.
What are some of Alexander Lebedev's interests?
Alexander Lebedev has interest in Science And Technology.
What skills is Alexander Lebedev known for?
Alexander Lebedev has skills like Online Marketing, Media Buying, Affiliate Marketing, Digital Marketing, Online Advertising, Digital Media, Social Media Marketing, Traffic Management, Cpa, Google Adwords, Facebook Marketing, Marketing.
Not the Alexander Lebedev you were looking for?
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Alexander Lebedev
Seattle, Wa -
Alexander Lebedev
Investment Specialist At J.P. Morgan Asset Management | International Equity GroupNew York City Metropolitan Area2jpmorgan.com, jpmorgan.com -
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