In an era where we need museums more than ever, communication strategies and new media contaminations are crucial to speak with the new generation of visitors, getting back to basics and creating with – and around – them the time that is still to come. The courses analyze the iconic case of the Galleria Nazionale and are divided into chapters, each of which – starting from a different case study and offering an overview of the approach both unconventional and institutional – trace a new sustainable communication method, beyond simple storytelling and without chasing the spasmodic need to simplify, to reduce everything.I also carry out a consultancy role for the final project/exhibition and mentorship for the most talented students.

— Profound reinterpretation of the Galleria Nazionale d’Arte Moderna e Contemporanea communication and content strategy: renaming, rebranding and a new visual identity— Extensive transformation and renewal of museum digital presence: web, social, email and adv platforms— Leading several projects (ex. webseries, project pages, NFTs, Metaverse) from beginning to end, including developing the marketing strategy, creating the concept/ design, and coordinating with the Director— Active participation in the production of 86 temporary exhibitions (and 4 upcoming), an 8-year program of environmental sustainability and decarbonisation, an 8-year program and research focused on feminism (Women Up)— Curated partnership with Google, Ferrero, Sky, la Caixa, CONI, Leonardo, Olivetti, Dior, YouTube and TikTok just to mention few

— Building an online coherent presence for the institution through social media channels such as: Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter, Spotify, Pinterest, Tumblr and WeChat, with more than 15'000 online content created overall— Managing online advertising campaigns (goals, plan, CTAs, target) for social and web, plus track, report and analyze with accurate budget management

— Coordinating the lagallerianazionale.com website project (redesign, launch, managing, SEO, SEM) which has foreseen 5 different versions in 8 years

EDUpocket is a web and mobile learning management system for higher education schools: a cloud-based, SaaS solution designed for in-campus projects and online courses.— Creation of the vision, mission, S.W.O.T. analysis, lean business model canvas, executive summary, pitch, 1-year plan, demo— Raised 10K on early stage funding round and reached more than 2'500 early adopters in one weekend on a maximum pool of 7'000 users