I am an experienced Chief Marketing Officer with a demonstrated history of working in the DTC subscription marketing space. An award-winning performance marketer who is equally comfortable with digital sources such as social, SEM, email and site as well as traditional sources such as direct mail and DRTV, I believe continual testing to maximize lifetime value is the key to growing subscription businesses. I am thoughtful, goal-oriented and decisive. I love persuasive creative that drives consumer response. I enjoy challenges and getting things done. My colleagues note that I am skilled in Digital Strategy, Market Research, Direct Marketing, Marketing Strategy, and Digital Marketing. I have extensive experience working with C-level executives, investors, and board members. I am often asked to speak at industry conferences. PROVEN TRACK RECORD OF GROWING PROFITSAfter being recruited to join Trusted Media Brands by private equity owners, I was part of the senior management team that turned around the organization. The company is significantly more profitable today, with growing cash flow and no debt. Consumer marketing (75% of revenues) which I oversaw tripled its use of digital channels and grew profits by 20%. At Bloomberg Media, I grew profits by 55% through greater use of digital marketing and improved retention strategies. At Hearst, my titles’ subscription profits grew 15% through changes in channel mix and business model improvements. PASSIONATE ABOUT LAUNCHING AND RUNNING NEW BUSINESSESAt Trusted Media Brands, I launched the Taste of Home subscription box program, a wine club, a coffee club, and numerous DTC book series. I helped re-launch our e-commerce site. At Bloomberg, my team launched an online learning platform for the CFA exam. At Hearst, I led the highly successful launches of both Food Network and HGTV magazines. Not everything has been successful but through market research and agile product development, my track record is significantly better than average. CREATES HIGH PERFORMING TEAMSI have extensive experience building and structuring marketing organizations. At Hearst, I built my team from scratch and at others like Bloomberg and TMB, I restructured existing organizations. I can assess skills and talent and fill gaps quickly if needed. My teams work hard, collaborate well, and laugh often. My leadership style is supportive but candid. Accountability and integrity are critical to me. People know where they stand due to my straightforward manner and they enjoy working with me.