Alec Cocchiaro Email & Phone Number

Miami, Fl, Us

Miami, Florida, Us

Account Leadership and growth development

Miami, Florida, Us

Leadership and growth of Verizon Cross Channel LOB - 40% growth year over year through strategic and tactical recommendations.Meta campaign leadership for LHHM 2022 - 7 weeks of new assets for FB and IG plus an event to hight light creators on IG and FB - the largest and in client's word: "the best collection of Pa' Mi Gente creative to date"

Miami, Florida, Us

Developed digital strategies for a range of clients in diverse categories to prepare their digital ecosystem to reach their KPIs.Crafted storytelling messaging and SEO relevant titles for websites.Developed digital marketing strategies that helped clients reach their sales goals and KPIs

Orlando, Florida, Us

D2Airport is a new airline Baggage pickup and check-in service that allows passengers to check-in Baggage at home and have the pieces delivered by professional teams to the airport several hours prior to departure, with on-line tracking of the baggage.- Successfully launched the business in the USA with a full digital marketing program- 100% satisfaction from clients’ reviews and 25% over delivery in lead generation

New York, New York, Us

After the successful agency transformation process at FCB Brazil, I was invited the FCB NY to lead the account management and rethink operations in order to gain agility and efficiency.• Responsible for Account Management and to leverage the digital advertising culture and mindset - cultural integration - throughout the agency. Oversaw clients business with revenues of 20MM+ • Worked directly with CEO in operations in order to streamline processes, cut wasted time, money and energy which led the agency to be a better lean, mean and creative machine.• Positioned Account Management as business leaders where the different account groups had their own P&L and budgets to manage.• Ensure that top client management is satisfied with agency performance at all levels. Client survey showed an overall satisfaction 10% higher from Q1 to Q2 2018• Introduced OKR’s methodology into Account Management, which improved overall the team’s performance and agency engagement.• Increased client’s revenue by 10% through creative problem solving, proactive scope management and organic growth.• Fully met agency margins objectives delivering against all goals.

Richmond, Va, Us

After the successful launch of Oreo and Brazil and the leadership of the first Global Campaign for Mondelez led by FCB Brazil's office with Club Social, I was chosen by IPG to lead the Mondelez Business for FCB Global and The Martin Agency as the Global Account Director responsible for Mondelez biscuits brands Oreo and TUC/Club Social being relocated to the USA.Focus on building a strong regional / global network with highly motivated teams that can leverage and build successful integrated Creative strategies and plans consistently across the Globe. Manage the best use of resources by finding synergies that drove savings across markets as well as generate revenue growth for both agency and clients.• Led Club Social/TUC globally as Mondeléz looked to synergize two regional brands with similar product lines underneath one platform. Adapted successful LATAM concept in key European and Asian markets to create a first-ever global campaign for the brand.• The position included supervising Oreo campaign rollout in key international markets. Improved collaboration between Martin central resource and key FCB offices that serviced portfolio, leading to 150% profit improvement internationally.• Managed Oreo communications around the globe working with 4 main FCB regional offices

Br

• Responsible for 65% of client revenues throughout the agency.• Managed Mondeléz regional and local businesses. • Responsible for leading a new TUC campaign and selling it to the global management at Mondeléz making it the first global campaign developed by the FCB Brazil office.• Responsible for OREO local and regional (LATAM) communications• Responsible for SKY TV, the agency’s largest account with +20MM revenue• Responsible for other core agency accounts like HP, Campari and CNA. • Part of the leadership team that successfully transformed agency to be digitally oriented, leading to major awards in many different international awards shows.• Led HP “Print for Help” initiative that was internationally recognized in many different awards shows like Cannes Lions award and in the London International Awards• Led the most awarded idea in Brazil in the advertising market in 2014 for CNA (English School) that was nationally and internationally recognized with many awards by festivals like Wave Festival, Cannes Lions, Clio and London International Awards

São Paulo, Sp, Br

• Account team leader/builder; restructured the account teams and built a more collaborative agency environment that helped processes to be more efficient, growing agency profitability to meet its goals.• Fully immersed in a digital-only agency.• Led Bradesco bank first ever Internet Banking through Facebook. Results showed an increase of usage of over 100% week by week for 18 weeks.• Successfully launched the new WI-FI direct talk for Nextel which helped increase client base significantly among target

Tokyo, Jp

• Responsible for the agency’s largest account, Toyota, at regional (LATAM) and local responsibility• Built Communication Plan that transformed Toyota into category leader. Agency revenue growth of 40% during time on the account, reflecting success at managing traditional Japanese client within local Brazilian environment• Led successful pitch for Sony World Cup in Brazil, leading to 50% revenue growth on the account• Led the launch of the new Cyber-shot camera by Sony with panorama capabilities with an idea that placed panorama pictures taken by Cyber-shots in main Brazilian publications.• Clients: Toyota, Sony, Ajinomoto, Embraer

New York, Ny, Us

• Managed Mercedes-Benz, Jeep, Dodge, Chrysler with an eye toward successful management of dealer communication assets to improve speed to market and quality, leading to increased effectiveness and efficiency across LATAM.• Led the implementation of new ATM screen interfaces in Japan designed for Brazilians who are in Japan in order to facilitate understanding and banking management on a partnership of Bradesco and Mitsubishi bank. Results included an increase of over 100% in transactions between Bradesco clients and Japan and Brazil.

São Paulo, Br

• Regional (LATAM) and Local responsibilities for client’s communication – main client Unilever• Regional (LATAM) and Local development and coordination• Successfully deployed “Dirt is Good” for OMO detergent in LATAM.• Responsible for Rexona and Axe deodorant brands communicationOne Nice curiosity about this position: here is a good example of the team work spirit and leadership I so much admire and cultivate. We wanted to present a TVC idea to Unilever we loved but wanted to present it filmed. Solution: let's do it at low cost, agency invests on it with ourselves as the casting... result is: I ended up bein the Axe Boy in the story (the others around the poker table were also agency fellows) which was approved and aired in the Brazil.

São Bernardo Do Campo, São Paulo, Br

Was invited to teach classes at alma mater.Introduced the creative POV project. Every quarter a creative from a large agency would come in to work with the class giving his/her perspective on the briefs the class was developing.

Chicago, Illinois, Us

Here is where I developed my passion for the car business and advertising.Fiat was in its most important turn around in Brazil and I was in the team that started making FIAT what it is today - Best Selling Car Maker in Brazil for the last 13 years.As an account Supervisor, I was involved in all the new models launch.Also, where I started taking care of international businesses for P&G.With P&G we had all Latam Region to be coordinated for Vicks.• Regional and Local responsibility for P&G.• Worked on Fiat full-model-change launches and reverted its brand image • Kickoff for Fiat to be sales leader in the market for the last 13 years. • Clients: Fiat and P&G

Chicago, Illinois, Us

Executive Education, Leadership & Management

Social Communications, Advertising