Alec Hamilton Email and Phone Number
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Alec Hamilton personal email
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10+ years of creating brand engagement. Working as a Digital and CRM strategist for growing Fast Casual Brands. Focused on communication, strategy, and user experience to drive frequency and revenue. Previously, I worked as a Field Marketing Manager, where I built brand awareness and revenue through localized media and grassroots marketing campaigns. Prior to working in Food and Beverage, I worked in Sports and Entertainment for the Miami Dolphins, where I was a partnership sales and activation manager, working with brands like Pepsi, Anheuser Busch, and Ford on year-round activations.My specialties include loyalty strategy, digital marketing, data analytics, brand and partnership activation, and field marketing. If you are interested in grabbing coffee and talking shop, please email me!
The Home Depot
View- Website:
- homedepot.com
- Employees:
- 120627
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Customer Marketing Manager - LoyaltyThe Home DepotAtlanta, Ga, Us
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Marketing Manager -LoyaltyThe Home Depot Jun 2022 - PresentAtlanta, Georgia, UsLead for designing the omnichannel marketing strategy for national program launches,like Preferred Pricing and The Home Depot Pass, to increase 1P data collection.Responsible for developing innovative testing strategies for new Pro Xtra capabilitiesdesigned to deepen Pro engagement and spending with The Home Depot. Pro Xtracontinues outperforming other business segments, posting a +17600 bps increasevs Pro in 1H of 2024.Launched Pro Xtra's first experiential benefit campaign, Business Tools, designed toshowcase program benefits, resulting in a +4.9% revenue impact for customers.
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Digital And Crm ManagerMoe'S Southwest Grill Jan 2021 - Jun 2022Atlanta, Georgia, UsFocused on all leading loyalty and email strategy to drive frequency and revenue amongst new and current loyalty members. Responsible for developing the brands test and learn roadmap, segmentation strategy and KPI measurements. I also work cross-functionally with our UX team to deliver best in class app and web experiences to support brand promotions. -
Field Marketing ManagerMoe'S Southwest Grill Jun 2018 - Jan 2021Atlanta, Georgia, UsI was responsible for growing brand awareness and driving sales by utilizing first and third party data to understand consumer behaviors, media preferences and restaurant trends within my regions. I was able to leverage insights to develop hyper localized marketing plans focusing on digital (programmatic, streaming audio, Social, OTT), traditional media (Direct Mail, OOH, print), sports and non-profit partnerships resulting in positive 2019 year over year same store sales, +2.4% ppt above system average. I was the lead on a Kids Eat Free pilot program generating a 7% lift in transactions vs the system. I managed multiple agencies in planning media spend and tactics locally to support the national calendar. I also led partnerships activation with several major college and professional sports organizations including Duke, UNC and Buffalo Bills/Sabres.
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Territory Marketing ManagerBurgerfi Sep 2016 - Jun 2018Fort Lauderdale, Florida, UsConcentrated on building the BurgerFi brand in key markets including New York, New Jersey, Pennsylvania, Connecticut, Texas, California, Central Florida and Arizona. I led national product launches driving year over year sales growth, resulting in +4% sales and +17% sales increases in brand comp sales. I oversaw partnership negotiations and activation with St. Jude Children’s Research Hospital and NASCAR's Xfinity Series.I managed local digital, social and experiential marketing efforts for both corporate and franchisee owned locations resulting in year over year sales growth in all corporate stores. I developed localized market penetration strategies including pricing analysis, targeted grassroots collaborations and the creation/execution of social and digital plans. -
Dcc Manager Of PartnershipsMiami Dolphins And Hard Rock Stadium Apr 2013 - Sep 2016Miami Gardens, Fl, UsI developed innovative POS programs, sponsorship assets and negotiated media deals to increase partnership revenues by $1M over 2 year period. I was responsible for our sponsorship activation budget, invoicing and fulfillment. I designed the first partner showcase within multiple events to exposed partner brands and products to our database, participants and donors. I negotiated vendor pricing to meet budget requirements for all event swag, participant gifts and F&B. I created partner recaps highlighting exposure and interaction which resulted in decreased partnership attrition year over year. -
Corporate Partnership AssociateMiami Dolphins And Hard Rock Stadium May 2012 - Apr 2013Miami Gardens, Fl, UsI assisted in the design and execution of partnership recaps representing over $19 million in corporate partnership revenue. I worked cross functionally to set up cheerleader, mascot and partner brand activations throughout the year. I managed the partnership activation staff on gameday who were responsible for executing all pregame, ingame and post game experiences. I was responsible for organizing, ordering and distributing signing day items for 170 corporate sponsors of the Miami Dolphins.
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Corporate Partnership Summer Intern And Game Day StaffMiami Dolphins And Hard Rock Stadium Aug 2011 - May 2012Miami Gardens, Fl, UsI was charged with coordinating and hosting corporate sponsors at the Miami Dolphin's training facility. I executed cheerleaders and mascot appearances for the largest Dolphins sponsors. I assisted in the partnership activation on game days for over 50 partners during the season, supporting promotions like Publix Ultimate Tailgater, Pepsi Family Fun Zone, and AT&T Tee Kid.
Alec Hamilton Skills
Alec Hamilton Education Details
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Barry UniversitySport Management -
Barry UniversitySport Management
Frequently Asked Questions about Alec Hamilton
What company does Alec Hamilton work for?
Alec Hamilton works for The Home Depot
What is Alec Hamilton's role at the current company?
Alec Hamilton's current role is Customer Marketing Manager - Loyalty.
What is Alec Hamilton's email address?
Alec Hamilton's email address is al****@****rry.edu
What is Alec Hamilton's direct phone number?
Alec Hamilton's direct phone number is (561) 844*****
What schools did Alec Hamilton attend?
Alec Hamilton attended Barry University, Barry University.
What are some of Alec Hamilton's interests?
Alec Hamilton has interest in Learning New Skills, Personal Interests All Sports, Growing My Professional Network.
What skills is Alec Hamilton known for?
Alec Hamilton has skills like Marketing, Sports, Sponsorship, Event Management, Fundraising, Social Media, Sports Marketing, Customer Service, Sports Management, Social Media Marketing, Sales, Microsoft Office.
Who are Alec Hamilton's colleagues?
Alec Hamilton's colleagues are Randy Low, Angela Gil, Zaptha Key, Sabrina Antunez, Abigail Cornelius, Arjun Sinh Jadeja, Colin Albrecht.
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