Alec Lessner Email & Phone Number

Des Moines, Iowa, United States

- Generate ideas and write stories, content, and material for external media, website, and social media- Facilitate in-depth and behind-the-scenes player content, marketing and sales materials, engaging web content, and human interest stories- Serve as primary point of contact for local media outlets and community organizations to tell Iowa Wild stories to the masses- Cultivate relationships with local news outlets and national hockey media contacts- Facilitate media access to all Iowa Wild home games and manage press box at Wells Fargo Arena- Serve as liaison between hockey operations staff and business staffAHL awards: 2023 Marketing Department of the Year, 2023 Digital Media Excellence (Western Conference)

2017-22- Tier 1 Elite Hockey League, NA3HL, ACHA, HPHL, LCAHL- MAHA State Playoffs, MAHA District Playoffs, LCAHL Playoffs, Nations Cup AAA Tournament, MAHA Men's Tier II State Tournament- 2019 Mid-American DOS (Oxford, OH)

Ann Arbor, Michigan, United States

-Manage company participation at industry events; oversee lead generation tactics, booth logistics, messaging training, creation of collateral-Lead development and day-to-day execution of media relations strategy, manage PR agency relationship, serve as main point of contact for editorial inquiries- Conceptualize, draft, and publish external communications (press releases, case studies, white papers, infographics, bylines, webinars, and blogs)

Ann Arbor, Michigan, United States

- Developed engagement strategy for PR/media contacts- Wrote whitepapers, case studies, press releases, and blogs- Project managed AdAdapted's presence at its first industry trade show (Groceryshop)- Created and sustained company’s proposal process while serving as the primary point of contact for a sales team that tripled in size (from four to 12)- Generated 500+ proposals, other custom materials for sales team

Ann Arbor, Mi

- Coordinate/create proposals - Engage strategic accounts- Respond to RFIs/RFPs- Evaluate company processes and recommend improvements- Manage creation of new materials for sales team

Ann Arbor, Michigan

-Territory planning-Identifying key contacts and decision makers-Formulation and delivery of AdAdapted’s value proposition-Prospect and account qualification-Partner with Sales VP’s to close new contracts

Ann Arbor, Mi

Football (SEC/KLAA - 6 seasons)Hockey (LIHO - 5 seasons)Basketball (SEC - 2 seasons)

-Led after-school and weekend ice hockey practices at Philadelphia area rinks for beginner and intermediate level hockey players-Promoted positive character development of participants by discussing the importance of education, teamwork, effort, respect, and related values-Assisted in the sizing, provision and distribution of equipment for new players

Rockford, Illinois Area

- Wrote game recaps, press releases, and feature content for icehogs.com, theahl.com, and blackhawks.nhl.com- Updated/maintained IceHogs social media accounts (Facebook, Twitter, Instagram, Snapchat)- Assisted in creation and dissemination of game notes- Created graphics for icehogs.com promoting upcoming games and events- Oversaw team donations and donation requests

Joe Louis Arena

-Distributed media credentials, game notes, and player interviews to NHL scouts, media members, and team front office staff-Recorded and transcribed intermission interviews and post-game press conferences -Maintained player clip files

Officiated basketball, soccer, flag football, volleyball, broomball, inner tube water poloResolved participant conflicts