Alec Mares Email & Phone Number

Raleigh, North Carolina, Us

Pendo is a data driven platform for product success that enables companies to improve onboarding, understand product usage, and help retain customers. Pendo combines user insights with smart customer guidance solutions to help product teams understand and influence their customer’s experience. Pendo installs in minutes with no coding required.

New York, Us

Built out the marketing function for a B2B, data quality startup focused primarily on attracting mid-market and enterprise clients in the financial services space:•Appointed to the executive leadership team to drive effective cross-functional collaboration for GTM with co-founders and leaders of engineering, product, finance, and sales to ensure success and alignment of marketing’s goals and vice versa•Created foundational marketing elements, including identifying target personas and positioning, competitor analysis, messaging frameworks, brand guidelines, and productization•Defined marketing strategy and resource planning with a yearly budget of $500k to create a library of marketing resources for sellers and to generate MQLs•Marketing resources include case studies, use-case explainers, animated video explainers, sales battle cards, blogs, and whitepapers•Reported on monthly, quarterly, and annual goals to analyze the success of marketing initiatives with the leadership team; metrics included MQLs, cost per MQLs, cost per Opportunity, and Lead to MQLsBuilt marketing funnel from scratch: inbound leads to nurture process to sales handoff:•Worked closely with sales lead and AEs to create definitions and processes for marketing lead automation through lead scoring & routing, lifecycle stages, and sales notifications via HubSpot automated workflows•Developed, planned, and executed strategic campaign concepts for promotion across a variation of paid channels and mediums to target each part of the marketing funnel with a consistent campaign messageIncludes Google ads, LinkedIn ads, paid whitepapers and webinars (Housing Wire, National Mortgage News, American Banker), and financial service events and tradeshows•Strategically planned and updated website structure, messaging, and automation to improve UX and increase website conversion rate, including six new use case pages and animated video product explainers

•Engagements consisted of running digital ad campaigns through Google ads, Facebook ads, and Instagram ads and setting GTM strategies for startups focused on branding and positioning, industry research and analysis, and resource planning

Santa Monica, California, Us

•Created Go-To Market strategies for startups, SMB’s, and mid-markets in a wide array of industries including SaaS, finance, luxury food, floral, executive coaching, including B2B and B2C•Go-To Market strategies entailed a 3-month process of research, audit, and plan•Activities include industry and analytics discovery, branding and positioning exercises, competitive analysis, keyword research, channel and campaign ideation, website audits, and yearly budgeting•Led the oversight for executional projects based on the key findings from the initial 3-month strategy process•Main initiatives included website builds, ad campaign deployment, creative photoshoots & production, and improving the automation of customer journeys •Won HawkeU award for an outstanding employee in the strategy department twice in my first six months

El Segundo, Ca, Us

•Managed 25+ clients across a wide array of industries and verticals including healthcare, travel retreats, sports apparel, automotive, eCommerce, lead-gen, B2B•Running client digital ad campaigns on Google Ads, Facebook Ads, Amazon Ads, and LinkedIn Ads•Won Challenger Award (Yearly Company Award) for transparency with clients and internal staff regarding a high level of communication skills during challenging conversations•Managing monthly client budgets ranging up to $115,000•Reporting through Google Analytics, Google Data Studio, Funnel, and Excel

San Francisco, Ca, Us

•Responsible for driving the full sales cycle to attain new business•Tasked with making outbound calls, assessing business needs, providing recommendations based on goals, and working with business owners across all verticals through Yelp's platform and advertising solutions•Analyzing CPC metrics and lead conversion to ensure success of program with clients•Managing leads while using CRM tool Salesforce to maintain and develop pipline•Achieving and exceeding monthly revenue goals resulting in $140k of advertising solutions sold•Top 10% salesmen of entire Yelp July sales class rank

Bachelor'S Degree, Marketing

Education record