-Designed and optimized 10+ web pages using Elementor and WordPress, enhancing user experience and SEO rankings.-Implemented SEO strategies through keyword research and content optimization, informed by HubSpot SEO certification.-Launched scalable email and social media campaigns informed by customer insights, strengthening customer-first messaging.-Organized monthly Memphis Small Business Owners Group meetings, coordinating speakers and managing announcements via Mailchimp and Eventbrite.-Collaborated cross-functionally to align product messaging with brand strategy, enhancing consistency and relevance.-Enhanced website engagement through persona-driven content, including case studies and blog posts.-Redefined product positioning with a service-oriented approach focused on back-end business services and developed a targeted promotional plan to drive brand visibility.

-Orchestrated field marketing events like "Demo Days" and branch openings, managing vendor relationships and branded merchandise logistics.-Partnered closely with Sales for pre- and post-event support, coordinating lead lists, giveaways, and product literature for conferences.-Led customer segmentation efforts by developing Power BI data dashboards, enabling Sales Managers to access key territory insights.

-Directed marketing strategy development with our CMO, crafting messaging that aligned with business objectives and customer needs.-Crafted and presented myBambu app feature changes with detailed market research and UX wireframes.-Enhanced Salesforce workflows by adding new features and troubleshooting issues, boosting operational efficiency.

-Supported the launch of Indigo Carbon through managing data integration of field boundaries and enrolling IRP growers into the program-Reconciled ~$600k and partnered cross-functionally to track payments between Indigo and 132 IRP growers -Built comprehensive materials showcasing the entire supply chain of agriculture to support onboarding of Indigo employees-Managed and tracked all of IRP's financial and contract needs by partnering with Accounts Payable and Legal departments -Hosted a 3-day department offsite meeting for ~60 people by compiling materials, managing all logistics, and coordinating with presenters

-Assisted in the production and management of major fundraising events for St. Jude that resulted in tens of millions of fundraising dollars. -Carefully organized day of facility and vendor set up, guest check-in and donor registration-Coordinated with Strategic Partnerships and Marketing teams to properly implement the St. Jude branding and messaging into events such as the Memphis Marathon Weekend, and events for St. Jude patients

-Worked with the Public Works department to develop a new public works program proposal the department presented to City Council in April, 2017.-Entered in survey responses via ArcGIS, analyzed data, generated visuals and created a presentation for City Council meetings.

-Assisted the CEO in management and advising of 17 local startup companies undergoing the Summer of Acceleration experience in addition to collaborating with city leaders and partners.-Produced and marketed Startup community events that attracted up to 6,000+ attendees. -Conducted market research for Start Co. and the startups participating in the accelerator.-Managed company social media channels and company email updates to partners and network.