Alec Marshman Email & Phone Number

Memphis, Tn, Us

-Designed and optimized 10+ web pages using Elementor and WordPress, enhancing user experience and SEO rankings.-Implemented SEO strategies through keyword research and content optimization, informed by HubSpot SEO certification.-Launched scalable email and social media campaigns informed by customer insights, strengthening customer-first messaging.-Organized monthly Memphis Small Business Owners Group meetings, coordinating speakers and managing announcements via Mailchimp and Eventbrite.-Collaborated cross-functionally to align product messaging with brand strategy, enhancing consistency and relevance.-Enhanced website engagement through persona-driven content, including case studies and blog posts.-Redefined product positioning with a service-oriented approach focused on back-end business services and developed a targeted promotional plan to drive brand visibility.

Memphis, Tn, Us

-Orchestrated field marketing events like "Demo Days" and branch openings, managing vendor relationships and branded merchandise logistics.-Partnered closely with Sales for pre- and post-event support, coordinating lead lists, giveaways, and product literature for conferences.-Led customer segmentation efforts by developing Power BI data dashboards, enabling Sales Managers to access key territory insights.

Memphis, Tennessee, Us

-Directed marketing strategy development with our CMO, crafting messaging that aligned with business objectives and customer needs.-Crafted and presented myBambu app feature changes with detailed market research and UX wireframes.-Enhanced Salesforce workflows by adding new features and troubleshooting issues, boosting operational efficiency.

Boston, Ma, Us

-Supported the launch of Indigo Carbon through managing data integration of field boundaries and enrolling IRP growers into the program-Reconciled ~$600k and partnered cross-functionally to track payments between Indigo and 132 IRP growers -Built comprehensive materials showcasing the entire supply chain of agriculture to support onboarding of Indigo employees-Managed and tracked all of IRP's financial and contract needs by partnering with Accounts Payable and Legal departments -Hosted a 3-day department offsite meeting for ~60 people by compiling materials, managing all logistics, and coordinating with presenters

Memphis, Tn, Us

-Assisted in the production and management of major fundraising events for St. Jude that resulted in tens of millions of fundraising dollars. -Carefully organized day of facility and vendor set up, guest check-in and donor registration-Coordinated with Strategic Partnerships and Marketing teams to properly implement the St. Jude branding and messaging into events such as the Memphis Marathon Weekend, and events for St. Jude patients

Memphis, Tn, Us

-Worked with the Public Works department to develop a new public works program proposal the department presented to City Council in April, 2017.-Entered in survey responses via ArcGIS, analyzed data, generated visuals and created a presentation for City Council meetings.

Memphis, Tn, Us

-Assisted the CEO in management and advising of 17 local startup companies undergoing the Summer of Acceleration experience in addition to collaborating with city leaders and partners.-Produced and marketed Startup community events that attracted up to 6,000+ attendees. -Conducted market research for Start Co. and the startups participating in the accelerator.-Managed company social media channels and company email updates to partners and network.