Aditt is a two-sided marketplace that transforms screen time into value.THE PROBLEM: Digital advertising is inefficient as consumers find ads disruptive and ignore them. Despite large investments, advertisers struggle to capture attention, hindering their company goal of improving consumers' lives.THE SOLUTION: Through incentive based advertising, Aditt can repair this relationship by creating a fair exchange of time and attention for money, rewarding consumers for genuine engagement and providing advertisers return on their investment.Co-Founder Drew Ruchim and I united at the University of Michigan, together we have built two merchandise businesses with $10K+ in sales, and grew an Instagram page to 60K followers, closing $10K+ in brand deals. During these ventures, we experienced THE PROBELM and it inspired us to create THE SOLUTION: Aditt.

• Utilized Argus Enterprise and Excel to compare budgeted and projected asset and development financials• Used discounted cash flow methodology to value properties• Completed case study on a Real Estate Acquisition to determine IRR, equity multiple, cash on cash yield, etc.• Designed and delivered capstone presentation to C-suite management pertaining to the experience andaccomplishments achieved throughout the internship

• Executed due diligence on new property investment opportunities to assist management in purchase strategies• Performed rigorous comparative analyses on value of existing properties to improve competitive market position• Created and managed Excel spreadsheets to streamline attributes of real estate holdings

• Founded and operated a full service automobile detailing business that delivered high quality results to satisfy a demanding clientele• Developed marketing and customer service skills which lead to a steady stream of new business and referrals