Alec Webster Email & Phone Number

United States

Wilmington, North Carolina Area

• Drove significant increases in sales and market share within designated off-premise chains through strategic initiatives, effective relationship management, and targeted sales campaigns.• Developed and implemented key initiatives in collaboration with wholesalers, resulting in increased brand presence and optimized shelf space allocation.• Led comprehensive business analysis to drive informed decision-making across promotions, distribution, programs, and pricing initiatives, achieving measurable business growth• Strategically managed brand priorities and expanded category space during validations, demonstrating strong leadership and industry expertise.• Effectively communicated pricing strategies to chains and wholesalers, ensuring alignment with company objectives while rigorously adhering to budgetary constraints.

South East Region

• Cultivated partnerships with grocery store managers to promote top bakery brands, consistently meeting sales goals.• Implemented DSDE best practices through training for Route Sales Professionals and Independent Business Partners, enhancing operational efficiency.• Utilized data analysis and technology for strategic sales planning, optimizing market performance.• Contributed to a collaborative team environment in an inclusive organization, promoting authenticity and driving overall performance.

New Bern, Nc

• Lead efforts in stores to achieve product distribution, display execution, and revenue goals in the Market.• Planned and flawlessly executed innovative product launches, retail programs, and market blitzes, ensuring seamless implementation and driving immediate sales results while enhancing brand presence in the market.• Effectively managed a vast portfolio, consistently achieving and surpassing KPIs on cases sold, display placements, and new distribution availability through strategic account management and persuasive selling techniques.• Strategically planned and executed display setups and product placements in stores to maximize visibility and sales performance, continuously evaluating and adjusting strategies to secure prime locations and drive product movement.

Wilmington, North Carolina Area

• Built strong relationships with retailers as a trusted category advisor across the Beer and Non- Alc. category, leveraging industry expertise to drive strategic partnerships and business growth.• Collaborated closely with the Sales team to execute impactful marketing initiatives, leveraging deep industry knowledge to identify strategic opportunities and drive substantial growth within the Beer category.• Synthesized findings from diverse data sources into compelling selling stories presented in visually appealing formats using PowerPoint, effectively influencing stakeholders and driving decision-making.

• Directed and supervised teams responsible for the meticulous maintenance and servicing of more than 100 client boats annually, ensuring adherence to rigorous standards of quality and timeliness.• Facilitated comprehensive training programs for new employees, imparting in-depth knowledge of service procedures and fostering a customer-centric approach that consistently exceeded client expectations.• Spearheaded initiatives that resulted in a notable 20% increase in new clientele, employing strategic marketing tactics and cultivating strong client relationships based on trust and reliability.• Managed the meticulous maintenance and processing of financial records, optimizing accuracy and efficiency in financial operations to support informed decision-making and organizational growth.

Bachelor’S Degree, Business: Marketing, Senior

Activities and Societies: Scuba certified, Snowboard club, Intramural sports,

Business Administration And Management, General