Alec Bergsma is a commercially driven marketing & communications expert dedicated to making companies more successful by creating and implementing long-term strategies.Over the years Alec Bergsma has co-founded and managed several leading marketing & communications agencies. Besides this he was sales director in a listed company. His experience includes brand and communications strategy, general management, publishing and client services. His conviction is that the professionalism and the drive of his carefully selected teams are key to success.Strongly interested in the revolution of marketing and media that is being driven by the advent of audience control over media and the continuing development of new content channels.Worked over the past years for Albert Heijn, Alzheimer Nederland, ABN AMRO, Deloitte, Expedia, Heineken, KLM, KPN, Mercedes-Benz, PostNL, Rabobank, Shell, Toyota, Vattenfall and various other national and international corporate organizations. Due to intense traveling and contacts on executive level, anticipation to common practices and habits in other cultures has become a second nature.Specialties: marketing strategy | senior management | publishing | establishing new businesses | mergers & acquisitions