Alec Black Email & Phone Number

Cupertino, California, Us

Defining digital product strategies for online-to-offline experiences using human-centered design to bring them to life through a complex matrix of stakeholders.Championing a new approach that mixes quantitative and qualitative research with pilots and iterative design to work more informed and efficiently.Working with Analytics and Design teams to increase performance for the on-device experiences used by all of Apple’s channel partners, globally.

Los Angeles, California, Us

As the agency's first strategy hire, I established the strategy department, hired and managed a team of five strategists and developed an agency POV on (and approach to) strategy. Along with my team, I drove additional agency revenue and scope as well as increases in reported satisfaction from multiple clients.Clients: Nike, Robinhood, Propel, Ledger, ECOS, Interscope Records, Cue Health

San Francisco, California, Us

Delivered a vision for increasing the effectiveness and engagement of Twitter’s Ad Formats that resulted in at least eight brand new formats being added to the product roadmap and the agency being acquired by Twitter.

New York, Ny, Us

Built and managed a diverse team of strategists, defined the foundational strategies for Samsung’s cross-channel social media presence, and established new processes to efficiently collect input from strategy, data, and community management to shorten the time between brief and creative deliverable.Client: Samsung

San Francisco, Ca, Us

Increased agency revenue and capabilities by formalizing the Brand Experience Practice, including arepeatable approach, research offering, and belief system as well as frameworks and methodologies.Clients: Nike, Ticketmaster

San Francisco, Ca, Us

Clients: Nike, Palms, and NRG

San Francisco, Ca, Us

Created five Beta-Startups for Nike, as a means of testing and validating five customization-focused value propositions that would become some of the first ventures within Valiant Labs.Clients: Nike, Portland State University

Mountain View, Ca, Us

Dramatically improved satisfaction metrics within Google’s customer support ecosystem, shifting it from a tech-focused repository to a customer-centric experience focused on education, prevention and resolution.

New York, Ny, Us

Brands: AAA, New Amsterdam Vodka, HP, Ooma, Zipz Shoes, and Google

San Francisco, California, Us

Brands: Capital One, Google, Zoosk, Redbox and New Business

Miami, Fl, Us

Familiarizing students to the approach, elements, and implementation of strategy within marketing and advertising

Charlottesville, Va, Us

I spoke for the MBA course "Integrated Marketing Communications for MBAs" regarding the use and effectiveness of alternative media. We covered topics including:- Hyper-contextualized traditional media- Using existing media in new ways- Using original or unique channels

New York, Ny, Us

After competing in (and winning) the course ending pitch as a student in 2011, I was invited to join the program as an advisor for the students. Guided the students through the process: from deciphering the client briefing, developing a sound and comprehensive strategy, handling and preparing for client check-ins, through to the pitch presentationServed as a sounding board to the students, giving feedback on strategy, ideas, decks, rationale, and creative

San Francisco, California, Us

Oversaw the re-vamp of the Uncle Ben's brand, including a new brand strategy, visual identity, 360 campaign (including TV, Print, and Out of Home) as well as national contest. Clients: Uncle Ben's, Nutro Natural Pet Food, and Whiskas Additionally: Other Mars brands (as needed) and New Business

Mclean, Va, Us

Elements of my work were used in the launch of the Capital One Journey card.Used research and insights to develop a new product, including: recommendations for rewards and benefits, pricing and fee structure, and financial rationale (estimated cost / ROI) behind all of the decisions.Created a comprehensive marketing plan and user experience including: brand guidelines and architecture, a communication platform, an online suite of tools, and creative brief

Orlando, Fl, Us

Helped to finance my Graduate School- I made a mean arrabiata sauce (still do)- Time management was key—working 25 hours a week and was a full time student

Master Of Science (Ms), Creative Brand Management

Marketing Strategy

B.S., Marketing Management