Alec Cheung Email & Phone Number

Cincinnati, Oh, Us

Growth consulting for mid-market companies looking to restart revenue and acheive peak company valuation.

Head of marketing for diagnostics laboratory specializing in COVID-19 and toxicology (drug) testing. Responsible for product marketing, brand, sales enablement, competitive intelligence and core positioning/messaging of solutions targeted to both technical and business audiences.

SaaS startup helping registered investment adviser firms manage regulatory compliance more efficiently. Oversee and lead all marketing and growth efforts.- Grew company to over 40 clients- Led capital raise resulting in company's first seed round of funding- Launched company website and brand- Executed cold email/LinkedIn campaign that generated MQLs for sales

Hired to build out marketing function and team with focus on product marketing and establishing brand awareness within structured products and annuities market. Crafted product positioning and created messaging for both traditional and digital channels then drove execution of marketing mix.

Cincinnati, Oh, Us

Hired by CEO to reinvigorate marketing and accelerate product growth for this PE-backed SaaS fintech. Successful exit via sale to competitor.• Led team in creating solution-oriented content to build awareness and support demand sales, including industry articles, website content, webinars, press releases and awards• Delivered two new products to market with full go-to-market launch support including messaging, pricing and PR push. Secured 6 industry awards, transitioned majority of sales pipeline to new products, brought in 9 new Top 20 customers and achieved record company sales.• Generated double digit marketing qualified leads (MQLs) and exponential growth in website visits by shifting to content marketing. Implemented a marketing automation system and redeployed resources to start the company’s first blog, launch social media channels, and increase article placement in trade publications.• Secured eLynx’s selection to an exclusive pilot of eSignature solutions conducted by the Consumer Financial Protection Bureau, garnering valuable market exposure and implicit agency validation.• Managed full P&L for an ancillary product line, including direct sales, channel sales and sales support. Contributed material contribution margins in best year and continual cash flow in product sunset phase.• Managed marketing and product teams to ensure strong collaboration, message consistency, and cross-functional success; developed direct reports into leadership candidates.

Started up the marketing and sales support team for a newly created technology division.• Drove analyst relationship strategy, establishing leadership position with half a dozen key analyst firms. Developed the value story that helped Convergys earn consecutive “Magic Quadrant Leader” ratings from analyst firm Gartner.• Managed marketing performance measurement and metrics reporting, generating a 20% improvement in sales team satisfaction with quality of marketing deliverables and support.• Led the successful integration of over 300 global sales and marketing personnel after Convergys’ $339M acquisition of Intervoice.• Performed in-depth benchmark analysis of 5 key competitors to compare how they go-to-market, uncovering $10M in costs savings.

Worked under two different senior executives on “Office of the President” projects and strategic initiatives.• Completed a refresh of the corporate brand that produced a 4% improvement in brand awareness.• Created a Voice of the Customer office to overhaul client satisfaction measurement and link results to executive scorecards which resulted in 70% shorter surveys, 100% client participation and year over year score improvements.

Hired to bring marketing and product management expertise to a new industry team.• Developed a growth plan that produced a 20x increase in revenue and double-digit margins over a two-year period and propelled Financial Services into a Top 3 vertical for the company.• Conducted market research that identified collections as an expansion opportunity, then subsequently spearheaded our entry into that market via a $68 million acquisition.

Member of the original marketing team, hired to put in place product marketing for this startup.• Developed positioning and branding, conducted competitive intelligence on 40+ CRM companies and created sales support materials that contributed to customer base growth of 230%.

Mba, Marketing, Strategy

Ba, Economics