Alessandra Cecco Email & Phone Number

São Paulo, SP, BR

São Paulo

Driven by the opportunity to amplify the positive impact of nuclear energy, I am integral to shaping AMAZUL’s strategic vision and mission.Strategic Vision & Mission Contribution: Advancing research and development in nuclear technology, including the Navy Nuclear Program and Brazilian energy initiatives through innovative strategies.Stakeholder.

Acting as consultant for companies that desires a quick results and speed on new marketing communications process and fast movement on digital transformation and brand image repositioning through B2B and B2C ecosystem for internal and external public working closely to board of directors

San Francisco, California, United States

Playing a role in a start up operation to build awareness, expands usage by developing innovative, breakthrough marketing communications campaigns that are delivered through multiple channels, including website, blog, emails, social media, events, advertising, to scale 3D Printing market: Industry 4.0 / Additive Manufacturing for: Security and Defense.

Nápoles E Região, Itália

Brazil

• Marketing Communications Leadership: Directed marketing strategies and managed press inquiries and releases for six LATAM business units, including defense, aerospace, entertainment, space, transportation, and security..
• Relationship Management: Built and maintained strong relationships with clients, vendors, and stakeholders across LATAM, including Mexico, Argentina, Chile, Brazil, and Colombia, for effective collaboration..
• Event Planning Expertise: Organized high-profile corporate events, conferences, and product launches in LATAM and the EU, and managed global events and government missions, significantly boosting brand visibility and.
• Overseas Agencies Alignment: Coordinated with overseas agencies to align regional marketing efforts with global objectives.
• Strategic Committee Role: Represented emerging markets on the Communications Committee in France, contributing to global strategic discussions.
• Leadership and Integration: Led regional and global strategy alignment, directed M&A processes, and ensured smooth brand integration during mergers.

São Paulo, Brasil

• Acting as focal point in South America region leading the implementation of global communications marketing and brand strategy for traditional and Digital Platforms, Customer engagement, Blog, Twitter and FB content.
• Marketing Strategy Execution: Developed and implemented comprehensive marketing plans across sectors such as construction, agricultural machinery, wind energy, marine navigation, railway technology, and testing.
• Sponsorships: Managed and executed high-profile sponsorships, including Formula Truck races in Brazil, partnering with Mercedes-Benz, Volvo, and Scania to amplify brand visibility and market presence.
• Branding Campaign: Developed the "Unified Mobility Innovation" 360-degree campaign to highlight ZF's cutting-edge solutions across automotive, commercial vehicles, e-mobility, industrial, and marine sectors.
• Press Relation: Managed press relations and organized press trips to enhance media engagement and provide firsthand insights into ZF's innovations and solutions.

São Paulo, Brasil

Managing Brazil Marketing and Communications: Strategy Oversight: Directed strategies for offline, digital marketing, social media, press relations, brand equity, and positioning for Home Appliances, Air Solutions, Mobile Phones, and IT across four business units (BUs). Managed OOH, ATL, BTL, merchandising, sports platforms, and market research.

São Paulo, Brasil

Excelling and exploring Philips sponsorship alliance with FIFA during Germany World Cup increasing 50% sales volume (1M TVs sold) 3 Months prior the objective through a trade marketing incentive channel campaign that introduced Flat TV’s Category in Brazil. Developing and implementing a 360° strategic marketing plan defining product portfolio, positioning.

São Paulo, Brasil

Hired from Nokia to developing and starting up the Marketing area being responsible for increasing and building Kyocera brand and market share, from an unknown brand to number 3 in the highly competitive telecom market

São Paulo, São Paulo, Brasil

Managing marketing and trade channels, events, visual merchandising, developing local advertising and campaigns production, media buying, agencies management, celebrities & influencers strategies, merchandising, CSR and FIA Formula1 Race Sponsorship. Successfully partnership alliance with Claro’s carrier new brand channel marketing plan & PL plan / price.

First woman trainee at Elma Chips Sales Division.

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Mba, Business Administration And Management, General

Marketing/Marketing Management, General

Graduation, Marketing

Graduation, Business Administration

Big Data & Digital Marketing

Education record

Specialization, Digital Marketing Communication