Driven by the opportunity to amplify the positive impact of nuclear energy, I am integral to shaping AMAZUL’s strategic vision and mission.Strategic Vision & Mission Contribution: Advancing research and development in nuclear technology, including the Navy Nuclear Program and Brazilian energy initiatives through innovative strategies.Stakeholder Engagement: Leading outreach to public sector entities, private institutions, universities, and climate-focused organizations. I strengthen partnerships and advocate for the benefits of nuclear energy, including irradiation, small reactors, and medical applications.Strategic Communication & Marketing: Developing and executing communication and marketing plans for key projects, aligning with sustainability goals and UN SDGs. I focus on effective stakeholder engagement and governanceBranding Strategy and Content Creation: Overseeing high-quality content across digital, social, and traditional media. I address and overcome prejudice and barriers related to nuclear energy, ensuring content aligns with our strategic objectives.Campaign Management: Leading multi-channel marketing campaigns, analyzing performance metrics, and refining strategies to achieve our goals. My approach optimizes impact across digital and traditional platforms.Team Leadership: Directing and mentoring amarketing team, fostering a collaborative environment. I established an ESG Committee to integrate sustainability best practices into training programs.Risk Management: Identifying and addressing reputational risks, offering strategic advice to protect organizational integrity and enhance stakeholder trust.I am excited to drive marketing and communication efforts in nuclear energy! 🚀⚛️ Our initiatives, including nuclear-powered submarines, highlight our commitment to security and technological advancement. Connect with me to explore collaboration opportunities and support a sustainable future

Acting as consultant for companies that desires a quick results and speed on new marketing communications process and fast movement on digital transformation and brand image repositioning through B2B and B2C ecosystem for internal and external public working closely to board of directors

Playing a role in a start up operation to build awareness, expands usage by developing innovative, breakthrough marketing communications campaigns that are delivered through multiple channels, including website, blog, emails, social media, events, advertising, to scale 3D Printing market: Industry 4.0 / Additive Manufacturing for: Security and Defense, Healthcare, Enterprise, Educational, Gas and Oil segments/industry players.

• Marketing Communications Leadership: Directed marketing strategies and managed press inquiries and releases for six LATAM business units, including defense, aerospace, entertainment, space, transportation, and security..• Relationship Management: Built and maintained strong relationships with clients, vendors, and stakeholders across LATAM, including Mexico, Argentina, Chile, Brazil, and Colombia, for effective collaboration..• Event Planning Expertise: Organized high-profile corporate events, conferences, and product launches in LATAM and the EU, and managed global events and government missions, significantly boosting brand visibility and customer satisfaction• Overseas Agencies Alignment: Coordinated with overseas agencies to align regional marketing efforts with global objectives.• Strategic Committee Role: Represented emerging markets on the Communications Committee in France, contributing to global strategic discussions.• Leadership and Integration: Led regional and global strategy alignment, directed M&A processes, and ensured smooth brand integration during mergers.

Acting as focal point in South America region leading the implementation of global communications marketing and brand strategy for traditional and Digital Platforms, Customer engagement, Blog, Twitter and FB content, press relation, trade shows and events toolkit across markets that generate a new strategic alliances for agribusiness, naval, agribusiness and commercial vehicles segments saving € 800K/quarterly for 50years in Brazil that abled ZF as main sponsor at Germany Year in Brazil 2013 leveraging and positioning ZF as technological leader systems.• Marketing Strategy Execution: Developed and implemented comprehensive marketing plans across sectors such as construction, agricultural machinery, wind energy, marine navigation, railway technology, and testing systems, resulting in increased market share and improved Net Promoter Scores (NPS).• Sponsorships: Managed and executed high-profile sponsorships, including Formula Truck races in Brazil, partnering with Mercedes-Benz, Volvo, and Scania to amplify brand visibility and market presence.• Branding Campaign: Developed the "Unified Mobility Innovation" 360-degree campaign to highlight ZF's cutting-edge solutions across automotive, commercial vehicles, e-mobility, industrial, and marine sectors.• Press Relation: Managed press relations and organized press trips to enhance media engagement and provide firsthand insights into ZF's innovations and solutions.

Managing Brazil Marketing and Communications: Strategy Oversight: Directed strategies for offline, digital marketing, social media, press relations, brand equity, and positioning for Home Appliances, Air Solutions, Mobile Phones, and IT across four business units (BUs). Managed OOH, ATL, BTL, merchandising, sports platforms, and market research, integrating global corporate messages. Digital Platform Development: Launched LG’s local blog and Twitter, developing SEO, social media, and Google AdWords strategies. Increased site audience by 35%. Research Management: Oversaw consumer segmentation, retail panel, and trend studies with Ipsos, Nielsen, and GFK. Introduced over 10 new home appliances annually by implementing an efficient New Product Introduction (NPI) process aligning Factory, Product, Sales, and Marketing. Department Leadership: Led Brazil's MarCom department of 18, managing BTL and ATL strategies, digital and offline marketing, social media, press relations, and branding. Strategic Integration: Aligned LG's global messages across Home Appliances, Air Solutions, Mobile Phones, and IT, ensuring cohesive communication. Partnership Development: Established and managed partnerships with Ethos Institute and IED for a sustainable housing project, reinforcing LG's commitment to sustainability. Brand Positioning: Directed brand positioning and equity strategies to enhance LG’s market presence and reputation. Press Relations and Public Speaking: Managed media communication, represented LG in press relations, and enhanced brand visibility. Visual Merchandising: Developed visual merchandising strategies and designed in-store displays and promotional materials to drive sales. Campaign Execution: Led successful marketing campaigns and promotions, boosting brand recognition and consumer engagement.

Excelling and exploring Philips sponsorship alliance with FIFA during Germany World Cup increasing 50% sales volume (1M TVs sold) 3 Months prior the objective through a trade marketing incentive channel campaign that introduced Flat TV’s Category in Brazil. Developing and implementing a 360° strategic marketing plan defining product portfolio, positioning, branding, new premium/luxury in store visual merchandising concept: Home Stadium integrating 3 BU’s technologies exploring brand equity and corporate unique message among consumers becoming Philips Top of Mind 2005, 2006, 2007

Hired from Nokia to developing and starting up the Marketing area being responsible for increasing and building Kyocera brand and market share, from an unknown brand to number 3 in the highly competitive telecom market

Managing marketing and trade channels, events, visual merchandising, developing local advertising and campaigns production, media buying, agencies management, celebrities & influencers strategies, merchandising, CSR and FIA Formula1 Race Sponsorship. Successfully partnership alliance with Claro’s carrier new brand channel marketing plan & PL plan / price composition positioning first VIP Luxury Premium mobile phone in region - ROI: 54%

First woman trainee at Elma Chips Sales Division.