Alece Oxendine Email & Phone Number

New York, Ny, Us

• Provide input into the design of the marketing initiative, including a values-aligned selection process that prioritizes the inclusion of member organizations• Procure and manage of a network of consultants and partners to contribute to the implementation of the initiative• Implement and manage programming and experiments in marketing for films that centers the training and learnings of film teams• Oversee data collection process to support outcomes tracking for each experimental program

New York, Ny

• Forge new strategic partnerships with industry leaders on the university’s behalf to create a talent pipeline for students to gain opportunities upon graduation.• Serve as industry liaison for studios, streaming platforms, and film festivals around the world. • Provide one-on-one mentorship to over 300 graduate film students, answering questions about festivals, industry, and developing a strategy for their short films, scripts, and overall career trajectory. • Oversee the university’s relationship with guilds, academies, agencies, management companies, festivals, and other important domestic and international film organizations. • Represent the university at important film events such as Sundance Film Festival and Toronto International Film Festival, and in Los Angeles.• Develop and execute “Exit Strategy” panel series that brings industry professionals from around the world to speak to students about their experiences and how to help them navigate life post-graduation. • Lead and manage team of eight to plan and execute screenings, readings, and awards ceremony for the Columbia University Film Festival (CUFF), in accordance with collegiate stakeholders such as the Deans of the School of the Arts, Film Chair, faculty and staff. • Maintain oversight of CUFF operations and six-figure budget to ensure prudent fiscal management.• Lead strategic planning with Film Chair for future festival events. • Partner with Development office to seek and secure new fundraising opportunities and attend select donor cultivation events as needed.

Ashland, Ohio, Us

• Manage accounts and partnerships for top tier vMPVD, SVOD, TVOD, AVOD, and OTT content platforms, leading to sales goals met month-over-month. • Successfully merchandised and pitched award-winning title Journey’s End for prime placement for VOD and EST on iTunes, Hoopla, and Fandango NOW, exceeding year-end sales projections by 10% in the first month. • Develop marketing and sales strategies using data analytics from comparable titles for Loving Vincent, Permission, and American Folk adding an extra $20k overall in revenue as of Q2, 2018.• Project manage external content operations consultant to ensure 100% on-time deliveries of all film assets to platforms.

Los Angeles, Ca, Us

• Merchandise and pitch 25+ films a month for prime placement on Video On Demand platforms iTunes, Vudu, Google Play, YouTube, Dish, iNDemand, and more. • Manage and nurture relationships with existing SVOD, TVOD, Cable VOD, IVOD, and AVOD partners.• Review and aggregate 75+ titles a month for Hulu, Amazon Prime, and Netflix.• Create strategy decks and presentations to consider and bring in new revenue streams.• Ensure 100% customer satisfaction through the project management of 10+ enterprise clients every quarter. • Review legal documents and manage deal flow and negotiation, successfully closing deals with Hulu, FandangoNOW, Showtime, Comcast, and more.• Represent organization at Festival du Cannes, Toronto International Film Festival, Independent Film Project's Film Week, Film Independent, American Film Market, and other film festivals and markets.• Seek out strategic partnerships with new VOD partners.• Leverage company status as a Netflix-preferred aggregator to provide an end-to-end distribution solution for sales agents, distributors, and other distribution partners.

New York, Ny, Us

• Promoted Fandor's digital video content across Facebook, Twitter, Instagram, YouTube, and other social media platforms, outperforming monthly benchmarks.• Increased overall social media engagement from .1% to 3% over the course of a year by implementing effective creative video marketing strategies• Chiefly accountable for developing and executing bold video content marketing strategy leading to a doubled subscription base over the course of 6 months. • Collaborated with internal content acquisitions team to develop sales strategy decks, presentations, and other strategic planning documents to help justify licensed content.

New York, Ny, Us

• Developed strategic partnerships with local partners to promote festival• Responsible for marketing promotion that led to 75% of sold out shows

Brooklyn, Ny, Us

• Chiefly responsible for selling out an average of 80% of the 40 shows in 2012 and 2013 through digital marketing efforts• Spearheaded annual donation drive raising over $80,000 over the course of a year• Developed and maintained strategic partnerships with key industry players

Brooklyn, Ny, Us

• Developed and executed effective marketing promotional plans for the yearlong film series

New York, Ny, Us

• Managed red-carpet screening check-ins• Wrangled filmmakers and talent for Q&As at New York Film Festival• Assisted in all clerical needs of Programming department

Paris, Ile-De-France, Fr

• Facilitated 10+ panel series featuring filmmakers and talent of note

New York, Ny, Us

• Assisted broadcast engineers at the NBA Draft & WNBA All-Star game, and completed a Think-Tank project for improving Fantasy Basketball on www.nba.com

Master’S Degree, Film Studies

Bachelor’S Degree, English, Mass Communications