Responsible Ai Lead And Chief Ai Prompter
CurrentMMA Global is a nonprofit global trade association for the marketing industry. Housed within MMA Global, the Responsible AI Innovation Lab (RAIL) is a community of marketers, AI governance professionals, and researchers focused on responsible AI adoption in marketing. We develop practical frameworks and standards to guide CMOs' AI implementation decisions and help marketing organizations leverage AI effectively. RAIL works to address key challenges in AI governance, risk mitigation, and sustainability. Our work, in partnership with academic researchers, provides marketers with actionable resources to navigate AI transformation.My efforts ensure MMA and its 800+ corporate members remain at the forefront of responsible AI innovation:- Developed a comprehensive Responsible AI program, setting new industry standards for ethical AI use.- Architect AI transformation programs including role-specific education, executive training, and ROI measurement.- Designed practical frameworks, templates, and guides for marketing professionals.- Authored educational content, including original frameworks, webinars, and guides on ethical AI.- Managing the Responsible AI Working Group with over 40 cross-functional members and the AI Leadership Coalition's Slack community, ensuring effective collaboration and communication.- Oversaw AI tooling and literacy programs for MMA staff, including tracking KPIs of AI pilot programs.- Creating an AI proficiency program for marketers.- Coordinated content and speakers for the marketing track at the world’s largest AI business summit in 2024.