Alecia Erwin Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

• Deliver assortments for eight categories that support top line revenue goals for DTC channel• Partner with Marketing and Creative teams to select key marketing stories and hero products each season• Collaborate with Site Merchandising & Digital Marketing teams to ensure sales forecasts & assets created for homepage, email, and digital assets are in alignment• Manage sku life cycles end-to-end by creating product briefs, assigning launch dates, determining sales forecasts, and developing in-season promotional and markdown cadences for over 650 skus each season • Manage sku level forecasts; frequently adjusting based on actualized sales, top-line budget changes, and macro trends affecting consumer behavior• Grew DTC exclusive business from 10% to 30% of revenue by developing products designed specifically for the toms.com customer

Greater Los Angeles Area

Los Angeles, Ca

• Developed reporting to monitor inventory globally across multiple warehouses and business units• Lead omni-channel meeting to recommend stock balances as needed and liquidation strategies for slow-sellers and aged product• Developed seasonal plans by account, ensuring plans support wholesale account and company budgets• Partnered with VP of Wholesale and Account Executives to develop plans by account at the sku level

San Diego, Ca

Specialty Gift Retailer• Created sales, COGS, inventory, and sku count plans for 34 stores and over 650 departments• Created and managed weekly OTB, averaging $16 million in inventory and $61 million in annual sales• Forecasted sales and receipts to provide vendors with long-term commitments at the item level• Monitored inventory levels at centralized warehouse and developed strategies to optimize turn• Developed and implemented inventory and sku count budgets which lead to a .5 increase in turn, a -15% decrease in skus, and a 25% increase in sales per sku; while delivering a 7% increase in comp store sales• Managed development and implementation of Just Enough Merchandise Financial Planning system • Built organization’s P&L statements, comprised of more than 100 individual locations & tabs• Developed budgeting tools to streamline processes and provide organization with reporting visibility• Built weekly reporting package for Planning & Purchasing teams• Created excel tool kit providing Allocation Analysts continuity in replenishment process while organization transitioned into Microsoft Navision from WinRetail• Spearheaded creation and hiring of Allocation team, growing Planning team from 3 to 13 employees• Supervised team of Allocators; who reviewed 25,000 skus and averaged $250,000 in weekly orders

New York, Ny

Housewares and Non-Ready-to-Wear • Managed weekly OTB. Re-projected sales and monitored inventory levels across six different Buyers and 95 classes, averaging $66 million in annual sales• Used Arthur Planning system to create pre-season sales, inventory, markdown, and receipt plans by class• Analyzed sales, turn, and gross margin trends to identify risks and opportunities to future plans• Produced month-end reports including sales trend, AUR, price point, and gross margin analysis

New York, Ny

Collectible Toys and Apparel • Collaborated with Planning, Production, Marketing, and Wholesale teams to determine assortments, new product development, pricing, and promotional strategies • Recommended initial production quantities and forecasted re-order quantities for omni-channel business, including retail stores, e-commerce site, and wholesale accounts• Analyzed and summarized weekly sales, top sellers, and special events for organization

New York, Ny

Textiles – Towels, Utility Bedding, and Luxury Bedding Collections • Managed replenishment system generating $3 million in weekly receipts and $180 million in annual sales• Developed strategies to optimize turn and minimize stock-outs for five departments and 650 stores• Improved store assortments based on style, color, size, regional, and district analysis • Forecasted sku sales and receipts for seasonal buys with private label vendors

City Of Industry, Ca

Torrid and Hot Topic Accessories Divisions • Developed seasonal sales and inventory plans by department and class• Forecasted order quantities at the sku level & allocated merchandise to over 600 stores

Los Angeles, Ca

Bachelor'S Degree, Business Administration With Finance Emphasis

Study Abroad Program

Merchandise Marketing