Alec Jessel Email & Phone Number

Tonbridge, GB

London, United Kingdom

• Developed social advertising campaigns delivering record numbers of leads.
• Successfully recruited for 18 programmes – up from six.
• Led on the development of affiliate marketing assets and toolkits.
• Significantly improved conversion rates by improving our website SEO, trackingconversions and optimising our advertising campaigns.
• Installed Pardot enabling us to track activity, and grade and score leads more effectively.
• Recommended and supported the development of new programme webpages and simpler enquiry forms.

Maidstone, Kent, UK

• Sole marketing business partner for 0-25 year olds, including all of KCC's education directorate plus children for the social care directorate.
• Lead marketer for KCC’s new education trading company launching Spring 2018. Successfully developed the name and identity - wwwtheeducationpeople.org. Overseeing development of £300k ecommerce website/eLearning platform.
• Led on marketing campaigns to promote apprenticeships; foster carers; free 30 hours childcare (with Zest) and children’s social worker recruitment (with TMP).
• Developed new identity, ebulletin and website for the Kent Association of Headteachers - www.kah.org.uk
• Collaborated on social media and digital campaigns for apprenticeships and the early years and childcare teams.
• Other projects include, HeadStart, Employer Guilds, Prevent and Choices – for 16+.

• Interim contract covering for maternity for one of the world's leading opera companies. Managing a team of four.
• Lead marketer on record-breaking sales for Festival 2016 - £822k (6%) ahead of 2015.
• Led on marketing campaign for Festival 2015 from May, resulting in sales above 95% cash target.
• Introduced digital advertising (facebook, instagram, twitter and Youtube) delivering strong ROMI.
• Developed web navigation to push browsers to limited ticket availability pages online.
• Leading on new strategies to introduce added value incentives and group sales.

• ISTD is the UK's biggest dance examination board, and number 2 globally. Maternity cover contract. Responsible for digital marketing in 61 countries, web and social media, online shop, PR, membership, magazine.
• Developed new website, ecommerce with Alipay and social media in China to promote ISTD's first summer schools in Beijing, resulting in 150 bookings.
• Led on project integrating ISTD’s website with new Workbooks database launched Jan 2015.
• Developed more motivating USP for ISTD, plus new strategy for international development.

Westminster

• The lead national marketer for Investors in People in the UK and globally. Promoted from Head of Corporate Communications to Assistant Director at the UK Commission for Employment and Skills. Transferred to UKCES from.
• Led on development and major launch of Bronze, Silver and Gold levels. Revenue boosted via 400% increase in clients working beyond the core product.
• Beat DfE sales target for lead generation by 50% in March 2012.
• Successfully lobbied the Department for Business and Cabinet Office for two exemptions to Govt’s marketing freeze.Head of Development at IIPUK 2005 to 2008 – achievements include:
• Programme managed all research and development work at IIPUK.
• Project managed and launched Investors in People's first new product since 2004 - the Health & Wellbeing Award. A £1 million project sponsored by DOH. Piloted with 260 organisations. Managed stakeholder groups.

• The UK’s leading childcare charity. Income grew from £2 million in 2001 to £5 million in 2005. Responsible for marketing, PR, policy, research, membership, publications, events, the helpline and website – team of 12.
• Led on programme management of the successful re-positioning and renaming of Kids Clubs Network as 4Children.
• Programme Director for Home Office sponsored Philip Lawrence Awards for young people aged 11 to 20: www.philiplawrenceawards.org.uk
• Programme managed development of a new interactive website featuring sales for publications, booking and payment for events: www.4Children.org.uk
• Launched £3 million Make Space campaign sponsored by Nestlé and endorsed by Tony Blair and Steve Redgrave.
• Commissioned by DfES to run National Sure Start Month, promoting 4,000 events

• The UK’s 2nd largest ticket agency after Ticketmaster. Headhunted by ex-MD of ACT. Managed contracts for 60 theatres. First Call sold to Keith Prowse.
• Sole ticketing agent for the Royal Horticultural Flower Shows – the UK’s largest ticketed events
• Negotiated promotions for Tesco Clubcard, Barclaycard, British Airways, Air Miles etc
• Won first box office number for Disney’s The Lion King at the Lyceum Theatre.

• The 2nd largest theatre group in West End. Marketing shows at the Albery, Comedy, Criterion, Phoenix, Piccadilly, Whitehall, Wyndham's and west end transfers for the Donmar Warehouse. Managed the Call Centre (36.
• Set up the group’s first database with over 600,000 bookers
• Led on the development and launch of the West End’s first theatre group membership scheme, selling 17,000 in the first year and raising £255,000
• Launched the group’s first website featuring online ticketing and virtual tours of theatres.