Alec Smith Email & Phone Number

Denver, Co, Us

Modesto, California, Us

Louisville, Ky, Us

Louisville, Ky, Us

- Cross-functional lead for national go-to-market projects including strategy, ideation, planning and execution across traditional marketing and digital channels. Results have driven record growth versus prior year. - Led launch of multiple, concurrent national marketing promotions including KFC Quick Pick-Up, Kentucky Fried Chicken & Donuts, $30 Fill Up, and KFC Chicken Sandwich. All of which drove total same store sales growth above sales targets.- Manages and maintains ongoing franchisee relations including presenting and gaining approval to leadership team for proposed marketing promotions.- Responsible for monitoring brand image and performance metrics. Collaborating with Consumer Insights team to constantly monitor and improve brand tracking methodologies.

Louisville, Ky, Us

- Effectively manages cross-functional team including supply chain, consumer insights, finance, operations, food innovation, media and agency partners to execute KFC’s marketing promotional calendar with excellence. - Leverages consumer insights as well as sales and industry data to lead KFC’s high-end value strategy. Contributions include menuboard vision strategy, national advertising communications and high-end forecasting model. - Collaborates with creative agencies to develop marketing creative for TV, Digital, Radio and Social campaigns including brief and copy writing.

New York, Ny, Us

- Successfully led multiple, highly visible quantitative/qualitative research projects, resulting in new product launch strategy for major consumer package goods clients.- Provide strategic guidance on major product innovation launches in several CPG categories in North America, leading to increased sales and brand awareness. (Categories include: Food & Beverage, Home Care, Health and Beauty and Adult Care)- Accurately forecast sales of new products and brands, within 20% confidence interval, through advanced statistical modeling and solution based analytics.- Consult and interact directly with clients to create effective go-to-market strategies including advertising, promotion and distribution plans.

Louisville, Kentucky, Us

- Discovered two additional revenue streams for new product offerings in five major markets based on consumer research and member engagement.- Subject matter expert for employer, small-group and large-group IT projects for the Enterprise Data and Analytics team within Humana’s Enterprise Data Warehouse. - Ensured accuracy and execution of functional requirements for several major Health Care Reform and Humana acquisitions projects.- Highly involved in system integration testing and user acceptance testing processes across multiple test environments and schemas.- Interfaced with business partners and Finance department to ensure business process improvement and implementation of project objectives.

Developed all strategic marketing and sales campaigns for three area locations. Including advertising, B2B relations and customer relations. Successfully increased visibility and accessibility of company through integrated marketing, public relations, and sales.Designed and implemented new employee training manual to optimize new hire retention and effectiveness.Established and maintained corporate partnerships to increase market share and broaden scope of company. Through partnerships with local and national businesses iExpert Studio was able to become the leading telecommunications service and repair company in Cincinnati and Louisville markets.

Master Of Business Administration (Mba), Business Administration And Management

Bachelor Of Science (Bs), Communication And Media Studies