Aleck Schleider Email & Phone Number

New York, New York, Us

Launched May 2020, Blockgraph is a joint venture between Comcast, Charter and Paramount. Responsibilities include: - The company’s sales revenue, partnership growth and the adoption of Blockgraph's SAAS offering.- Development of the go-to-market, commercial and sales strategies for advanced data solutions across TV and streaming platforms.- The establishment of multi-year agreements with Fortune 100 media companies, distributors, agencies and brands.- Growing and managing a team for customer integrations, account management and account success for platform clients.

Redwood City, Ca, Us

Amobee acquired Videology in August 2018.Lead Amobee's data product strategy and monetization. Pioneered the development of Amobee's TV Amplifier solution for planning and targeting cross channel, and the launch of Amobee's 4Screen offering for insights and measurement across TV, CTV and digital video.

New York, New York, Us

Formulation and implementation of advanced audience targeting and measurement solutions, as well as overall strategies to support advertisers and publishers in using data and analytics for TV and Digital media planning, and activation needs. Supervision of team of subject matter experts, sales strategists, and advertising effectiveness specialists to ensure increase revenue and engagement in core brand and media accounts. Recipient of Broadcasting & Cable's Digital All Star Award 2018 for advertising technology advancements.

New York, New York, Us

Lead the development and administration of Videology’s advanced cross channel audience targeting and measurement solutions, while driving key product market penetration and commercial sales efforts. Steered the efforts in implementing overall strategies to aid advertisers and publishers in the use of data and analytics for TV and Digital media planning, and activation needs. Created a unique partnership with Nielsen and the development of Videology’s TVAmplifier products for the convergence of video and TV advertising.

Jersey City, Nj, Us

Oversight of the design of new digital advertising products for Forbes.com, which entail developing and launching Forbes Media Extension (FMX) and Forbes Audience Segmentation Targeting (FAST) solutions.

New York, Ny, Us

Strategic leadership on all internet marketing services and activities for more than 1,600 hotels throughout North America. Oversight of a 40-member team, consisting of media planning and implementation, media strategist/analyst, creative services agency, and product management in charge of executing next-generation hotel internet marketing solutions, website development, search engine optimization (SEO), pay-per-click (PPC), display and social media, and web analytics. Exceeded department’s annual revenues by $30M.

Full responsibility in managing all marketing operations in support of the integration of seven media companies with more than 200 advertiser and publisher products. Establishment of a Central Marketing Department to streamline the development of the company’s product marketing, event and trade marketing, brand messaging and public relations. Along with the creation of an Advertiser Services Division for sales strategy, digital media planning, ad effectiveness research, promotional management and execution, and advertiser creative development, which produced over $200M in strategic sales revenue in 2008. Lead a global staff of 90 professionals, while actively participating in the Executive Leadership Team and reporting to the President.

Baltimore, Md, Us

As a start-up, my responsibilities included the development of business plans, raising capital, financial management, inventory controls, sales & marketing, retail trade strategies, operations and business development. During my involvement the company’s retail distribution grew from 10 grocery stores to 20,000 grocery stores in less than 18 months. Including the launch into Walmart, Kroger’s and Target, and the establishment of online distribution through Amazon and other Ecommerce channels.

As one of the first fifty hires within the organization I played a key role in the launch and management of several important products that helped drive the company’s success and eventual purchase by AOL. My responsibilities as a Product Manager and eventually Senior Strategy Director included the development of email, affiliate, promotional and display advertiser products that incorporated performance metrics and multi channel marketing opportunities.