Responsible for the development of the E-Commerce implementations and improving business performance through the creation of static and ad-hoc reports for the company. Primary responsibilities include the management and administration of Microsoft SQL Server, using BI tools to report on data sets, optimizing the on and offline marketing channels to increase sales, reporting on business performance to senior stakeholders and project managing developments for the company’s existing… Show more Responsible for the development of the E-Commerce implementations and improving business performance through the creation of static and ad-hoc reports for the company. Primary responsibilities include the management and administration of Microsoft SQL Server, using BI tools to report on data sets, optimizing the on and offline marketing channels to increase sales, reporting on business performance to senior stakeholders and project managing developments for the company’s existing systems.Achievements:• Design & implementation of a Training Management System using MS SQL and Classic ASP for large organisations to collate staff training records electronically. This resulted in the retention of current clients and won new business due to the increased functionality afforded to the end user from the system.• Creation of a database-driven electronic auditing system for the company directors and auditing team. This significantly reduced paperwork and increased the effectiveness and accuracy of the annual Awarding Body Audits from City & Guilds and IOSH.• Developed set of analytical reports using MSSQL, Classic ASP & Google Charts which providing insight into business performance to different departments and stakeholders.• Design and implementation of an in-house Email Marketing system which queries customer and sales data from SQL Server and allows for highly targeted communications to be sent based on customer buying habits. This has allowed the company to market products and new developments much more effectively and consistently which has resulted in a higher degree of cross-selling to existing clients. Show less

Responsible for the on and off page optimization of the companies websites, producing analytic reports for senior stakeholders on website performance, email marketing, and the management of digital marketing activities – such as Google and Bing PPC campaigns, link building.