Alec Marshall Email & Phone Number

Atlanta, GA, US

Los Angeles, CA, US

As co-founder of Silicon Drive, I designed it to be a high performance integrated marketing and creative services team. Recognizing that creating business strategy, executing marketing tactics, and developing effective creative materials are difficult for growing brands, Silicon Drive acts as an addition to existing teams, filling in holes or scaling as.

San Francisco, US

Lead brand, creative strategy, growth marketing, and product marketing for a courier app company spearheading technological innovation for US Lotteries, moving the company from niche adoption to mass market awareness. Our Web-based application allows users to order Lottery tickets from state Lotteries in 10 (soon to be 11) US states through a progressive.

Pasadena, CA, US

TAP is one of the most innovative endeavors to present itself to the wearable, augmented reality and virtual reality markets, allowing users to input text, data, and control into a multitude of device applications. TAP created an innovative alphabet interface to enable much quicker text input combined with mouse-like control to enable next-generation.

HALF MOON BAY, California, US

Mountain View, CA, US

• Led a team of talented creators and marketing professionals to develop, enhance, and extend the brand and narrative of an innovative healthcare technology company through its record-breaking IPO to its record-breaking.
• transformed the brand voice from traditional healthcare to consumer in just two months to extend the impact of the company’s IPO, the 3rd largest public offering in healthcare ever, showcasing the brand release with a.
• established new communication pillars and art directions to build greater relevance for a rapidly growing set of company audiences in B2B, institutional healthcare, B2C and corporate benefits spaces using video/TV.
• created an internal service bureau model to replace extensive agency usage, saving significant expenditures while developing internal resources in the creative space - a 4X ROI proposition that resulted in a team.
• completed a year-long brand analysis including member, client, and provider research, expansive internal stakeholder interviews and re-branded the company using the resulting tone, voice, design and brand.
• absorbed the corporate digital team and instituted new design, analytics and experience enhancements that resulted in a 30% increase in user traffic PER QUARTER

Irvine, California, US

Creating the event profile, developing a content team, shaping the promotional strategy and supporting the growth of an emerging media strategy led to unprecedented sports marketing growth while maintaining the engagement of the core audience. MotoAmerica saw over 200% audience growth, 100% viewership growth, and significant attendance growth under my.

Conceived, designed and developed a self-serve brand activation platform designed for musical artists, producers and influencers to optimize media distribution and brand development. Entering into an exploding electronic dance music (EDM) market in 2012, Vidiam took advantage of close industry relationships, a natively digital audience, and extreme growth.

Mountain View, CA, US

Created and executed branding, communications and marketing strategies, including creating top-level messaging, launch and go-to-market plans, and press, partner and consumer relations for a consumer electronics and mobile start-up changing the landscape of television interfaces. Directed world-class designer Yves Behar and director Adam Lisagor in the.

San Jose, California, US

Directed brand strategy, go-to-market, launch, engagement, and demand generation activities for leading sports, music, film, news and entertainment content partners as they expanded into online and streamed media for internet-connected television. Partners include Major League Baseball (MLB), Turner Entertainment and the National Basketball Association.

Burlington, MA, US

Directed, planned, executed and owned global consumer and education marketing strategies for 5 brands (Avid, Pro Tools, Pinnacle, Sibelius, and M-Audio). Using a strong knowledge of products in audio and video creative industries, created end-to-end solutions that answer customer needs in each segment and developed campaign, positioning, and branding.

San Jose, CA, US

Pioneered the launch and growth of Photoshop.com, Adobe’s groundbreaking consumer SaaS platform for photo sharing and editing, as well as Adobe’s first mobile editing tool, Photoshop Express. Spearheaded creative direction, social media, and content marketing strategies for membership-based web, mobile, and desktop applications, focused on user-generated.

Cupertino, California, US

• Directed global interactive strategy and creative development for Apple’s Education division, leading innovative content and structural strategies across web applications and social platforms. Spearheaded Apple’s first.
• Certified in Apple Brand Design Guidelines
• 10 US & international direct reports in UK & Australia
• Responsible for Apple marketing site, as well as two major communities, 4 private communities, and 3 social networks
• Consulted company-wide as a Web application strategy and social marketing subject matter expert, installing initiatives for Worldwide Training, Apple Retail, Developer Relations, and Worldwide Sales Operations

Cupertino, California, US

• Managed creative, engineering & production resources producing content marketing tools and application designs including the launch of the iTunes Store, several in-line product redesigns of.Mac/MobileMe (iCloud) &.
• Led domestic & international creative teams and front-end developers through the launch of the iTunes Store,.Mac & MobileMe, and other internet-connected applications (iPhoto, iMovie, Mail, and more) while coordinating.
• Certified in Apple User Interface Design
• Designed an advanced CRM system to allow for content and application feature updates driven from marketing-controlled digital consoles
• Managed.Mac growth from 350K to 1M+ registered users
• Supported one Apple.com redesign, 2.Mac (MobileMe) application redesigns & globalization of both iTunes and MobileMe application services

US

Directed marketing and corporate communications for global manufacturer with $30M annual sales, owning marketing com- munications and directions, including supervision of internal and external designers, web developers, photographers & marketing assistants.

Ba, Sociology/Economics

Mass Communications (Independent Mba Track)