I am passionate about creating value by bridging the gap between business questions and data driven solutions. In my role as Chief Data Officer I just do that. Over the years, I established an outstanding track record in managing and executing data teams and projects with experience in retail, tactical loyalty (Prime), e-commerce (lead data science Coolblue), consulting (Principal consultant Ordina) and academia (Ph.D. University of Groningen). Strong and wide background allows me to: - Execute complex data projects in due time - Lead data (science) teams - Manage and spot data-driven opportunities - Explain data solutions to business stakeholders - Manage and recruit data roles (engineers/analysts/scientists)Next to my role at Prime, I work as a lecturer in Marketing Analytics and Data Science. I published in a wide variety of outlets like Harvard Business Review blog, Tijdschrift voor Marketing emerce.nl, towardsdatascience.com, and in leading scientific journals on marketing and data. I am the winner of the 2017 MOA Wetenschapsprijs. I was interviewed by all major news agencies in the Netherlands like NOS, RTL nieuws, EditieNL, Radio1journaal, BNR nieuwsradio, NU.nl, rtlz.nl, AD, Volkskrant and emmerce.nl on retail/data related topics.