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Alec Minnema Email & Phone Number
Chief Executive Officer
at
PRIME Retail & Trade Solutions
1 work email found
@rug.nl
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Executive Officer
Location
Ermelo, Gelderland, Netherlands
Company size
Who is Alec Minnema? Overview
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Quick answer
Alec Minnema is listed as Chief Executive Officer at PRIME Retail & Trade Solutions, a with 50 employees, based in Ermelo, Gelderland, Netherlands. AeroLeads shows a work email signal at rug.nl and a matched LinkedIn profile for Alec Minnema.
Alec Minnema previously worked as Chief Data Officer at Prime | Retail & Trade Solutions and Director Loyalty at Prime | Retail & Trade Solutions. Alec Minnema holds Doctor Of Philosophy - Phd, Marketing Research from University Of Groningen.
Company email context
Email format at PRIME Retail & Trade Solutions
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aminnema@rug.nl
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Profile bio
About Alec Minnema
I am passionate about creating value by bridging the gap between business questions and data driven solutions. In my role as Chief Data Officer I just do that. Over the years, I established an outstanding track record in managing and executing data teams and projects with experience in retail, tactical loyalty (Prime), e-commerce (lead data science Coolblue), consulting (Principal consultant Ordina) and academia (Ph.D. University of Groningen). Strong and wide background allows me to: - Execute complex data projects in due time - Lead data (science) teams - Manage and spot data-driven opportunities - Explain data solutions to business stakeholders - Manage and recruit data roles (engineers/analysts/scientists)Next to my role at Prime, I work as a lecturer in Marketing Analytics and Data Science. I published in a wide variety of outlets like Harvard Business Review blog, Tijdschrift voor Marketing emerce.nl, towardsdatascience.com, and in leading scientific journals on marketing and data. I am the winner of the 2017 MOA Wetenschapsprijs. I was interviewed by all major news agencies in the Netherlands like NOS, RTL nieuws, EditieNL, Radio1journaal, BNR nieuwsradio, NU.nl, rtlz.nl, AD, Volkskrant and emmerce.nl on retail/data related topics.
Listed skills include Data Analysis, Statistics, Quantitative Research, Research, and 11 others.
Current workplace
Alec Minnema's current company
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Prime Retail & Trade Solutions
11 roles
Alec Minnema work experience
A career timeline built from the work history available for this profile.
Chief Data Officer
Current
Feb 2023 - Present
Director Loyalty
Current
Oct 2022 - Present
Client Solution Lead
Oct 2021 - Nov 2022
Lecturer
Current- Lecturer in the course Data Science Methods for Marketing Analytics (Part of the MSc profile Marketing Analytics and Data Science). Responsibilities are lecturers and tutorials on: + Multi-armed Bandit methods + Linear Regression methods and expansions (e.g., Elastic net, subset selection and MARS)- Master thesis supervisor in MSc Marketing
Sep 2020 - Present
Lead Data Scientist
Responsible for a team of highly qualified data scientists that work across Coolblue in varying projects. Within these projects, state-of-the-art data science solutions are developed and implemented within the business. In addition to the lead role, I design and create data science solutions for business problems.
Jun 2019 - Oct 2021
Data Scientist
Dec 2018 - Oct 2021
Principal Expert Data Science
Responsible for the data science proposition of Ordina. Working strongly together with the sales team to reach potential clients and human resource to build a strong data science team.Key responsibilities:-Owner/lead data science value proposition-Running data science projects for clients.-Providing inspiration sessions for (potential) clients.-Participating in tenders.-Coaching of (junior) data scientists
Jun 2017 - Oct 2018
Sep 2016 - May 2017
Phd Student
The program I am currently involved in trains young, talented scholars to become faculty staff members at top universities and highly influential practioners through systematic coaching and personality development by leading experts. A balanced amount of time is also devoted developing interpersonal and teaching skills and consultation services for multi-nationals. During my PhD track, I have published in leading scientific journals and presented my research at conferences and universities around the globe (e.g., Belgium, Germany, New Zealand, Norway, United States, The Netherlands and Turkey). Skills:- Project management- Planning of a four year project- Data analysis / modeling- Big data- Writing skills- Presentation skills- Publishing of articles Teaching and managerial experience:I coordinated the course (Business Research Methodology for Pre Master (490 students, 12 student assistants). Other courses taught include Thesis supervisor bachelor and master students (20+ students), Market Research, Advanced Market Research, Marketing for Business, and International Marketing.
Nov 2011 - Aug 2016
Research Assistant
Bmko
Conducted research on consumer and employee satisfaction in the childcare industry. For instance, I wrote reports for various child care companies, and provided suggestions for improvement.
Apr 2009 - Feb 2010
6 education records
Alec Minnema education
Doctor Of Philosophy - Phd, Marketing Research
University Of Groningen
Master'S Degree, Research Master: Economics And Business: Marketing Research Profile
University Of Groningen
Bachelor'S Degree, Industrial Engineering And Management
University Of Groningen
Marketing
American Marketing Association 2014 Doctoral Consortium Fellow (Northwestern University)
Marketing
European Marketing Academy 2013 Doctoral Consortium Fellow (Istanbul Technical University)
Vwo
Gomarus College, Groningen
FAQ
Frequently asked questions about Alec Minnema
Quick answers generated from the profile data available on this page.
What company does Alec Minnema work for?
Alec Minnema works for PRIME Retail & Trade Solutions.
What is Alec Minnema's role at PRIME Retail & Trade Solutions?
Alec Minnema is listed as Chief Executive Officer at PRIME Retail & Trade Solutions.
What is Alec Minnema's email address?
AeroLeads has found 1 work email signal at @rug.nl for Alec Minnema at PRIME Retail & Trade Solutions.
Where is Alec Minnema based?
Alec Minnema is based in Ermelo, Gelderland, Netherlands while working with PRIME Retail & Trade Solutions.
What companies has Alec Minnema worked for?
Alec Minnema has worked for Prime Retail & Trade Solutions, Prime | Retail & Trade Solutions, University Of Groningen, Coolblue, and Ordina.
How can I contact Alec Minnema?
You can use AeroLeads to view verified contact signals for Alec Minnema at PRIME Retail & Trade Solutions, including work email, phone, and LinkedIn data when available.
What schools did Alec Minnema attend?
Alec Minnema holds Doctor Of Philosophy - Phd, Marketing Research from University Of Groningen.
What skills is Alec Minnema known for?
Alec Minnema is listed with skills including Data Analysis, Statistics, Quantitative Research, Research, Marketing Strategy, Spss, Stata, and Dutch.
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