Spearhead paid media strategy on behalf of agency clients.

Overseeing all things digital - media planning, creative, user experience, branding, funnel optimization, and much, much more.

StrainRx is a patent pending technology platform meant to facilitate purposeful use of cannabis. More than a strain intelligence platform, it is a tool for patients to identify and locate the strain of the plant with optimal effects and/or medical benefits, based on personal preference and need. It is built on an intuitive algorithm, delivers a rich user experience, and serves to democratize individuals' experiential feedback to self-correct and improve recommendation accuracy. In addition to improving the overall cannabis experience, StrainRx facilitates discovery of quality, medical grade product with added benefits of price comparison, geo-filtering, and many additional features.

A boutique digital marketing agency offering turn-key services to accelerate brand awareness, grow customer acquisition, and increase revenue. I personally recruited, trained and lead a core team of 5 while managing remote link building teams and content creators, as well as off-shore developers and designers. We helped over 50 organizations build, launch or manage digital campaigns and/or properties.We concept ideas and craft brands, creative being one of our major strengths. From great copy to impactful design, we do layouts, build wireframes, and bring to life countless digital pages. We also invest resources into social media marketing, leveraging it's ability to enhance organic presence and to proliferate the brands we service.A big customer segment relies on SEO services. We architect enterprise-level websites, write exhaustive amounts of optimized content (which is later repurposed for traditional content marketing and link-baiting strategies), and populate numerous blogs and article repositories. Much focus is dedicated to link-building, both internally and externally, and we come up with creative and elaborate ways to procure high-value relationships. We do exhaustive competitor analysis, evaluate traffic patterns and identify opportunities, and tested all kinds of tools to help improve our clients’ rankings.Media buying and planning is a major focus of our agency. We build diversified media portfolios, and as much as possible extend our clients' presence across as many channels as possible. We measure our audience's media consumption habits and overlap impressions across channels to improve the frequency and efficiency of ad exposure. We hedge client media investment risk by testing multiple media pricing models (CPM, CPC, CPL, CPA). All the while, we apply the most advanced principles of cross-channel media integration, syncing up with offline buys to provide continuity and maintain top of mind awareness among our target customers.

Created, managed and optimized all digital marketing initiatives, assets, and collateral. Created lead generation mechanisms to recruit qualified surrogate candidates as well as couples who sought to have a family, but were incapable of doing so without 3rd party assistance. Impacted lead generation volume by a factor of 20x through ongoing testing, iteration and efficient media buying.

An emerging wellness technology start-up sought to expand it's branding and awareness at a national level. Vejo invited Alec to provide guidance on building a solid digital foundation and growing the brand's footprint. Spearheading online acquisition strategy, Alec worked to create online DTC channels and launched paid media in Search and Social. He consulted on UX and path optimization, CRO, audience segmentation and targeting.

ABL Denim is a fashionable, adaptive jean line for people with limited mobility and kids with sensory perception disorders. ABL manufactures premium quality denim that functions to facilitate the act of dressing for individuals with special needs. Executive board member currently serving an advisory role. Working to help shape and proliferate the brand, as well as develop and execute a multi-channel marketing and advertising strategy.

Created, executed and managed all paid media initiatives, including but not limited to search, display, and affiliate channels. Provided UX/UI consultation and support, including formulation and execution of creative testing and user flow. Developed customer acquisition strategies, built reporting protocols and dashboards, and spearheaded the application of business intelligence and data learnings for ongoing optimization.

Concepted, built and managed Search Engine Marketing (SEM) campaigns. Leveraging advanced bid management strategies, contextual and behavioral remarketing, and conversion optimization through rapid testing and iteration. Implemented advanced geo-conquesting strategies, which yielded a 500% increase in ad engagement. The result of combined marketing initiatives directly lead to a massive merger with a top competitor, leading to overnight national expansion and laid the path to a series A round of funding.

Served as a member of the founding team. Developed the winning marketing strategy, which fueled a 300%+ territorial expansion, encompassing San Francisco, Los Angeles, and Orange County. Grew monthly customer acquisition by 800%+. Worked with the executive team to craft the optimal user experience and built out the internal intelligence dashboards for budgeting, reporting and analyzing various media initiatives. • SEM – Built and managed all aspects of pay-per-click activity. Consistently tested, iterated, and performed conversion optimization. Developed the acquisition funnel to successfully deliver strong ROI. Wrote, tested and optimized ad copy, achieving a 750% lift in Adwords CTR.• Data Driven Growth Hacking – conducted hands-on optimization and found the ways to utilize limited resources on highest-impact initiatives, through the use of various analytics dashboards and out of the box thinking.• Business Intelligence – set up web analytics and other internal mechanisms for tracking user response and conversion measurement, both on-and-offline. Built dashboards for performance reporting, analyzed data and briefed the executive board.

DuMont Project is a full-service, performance-based consultancy which applies e-commerce best practices and media management expertise. DuMont is always at the forefront of innovation, having won numerous accolades and industry recognition for remarkable, measurable, and ground-breaking work.• Business Development - Worked with the CEO to secure new clients, conducted in-depth audits, and developed unique tactics and media blueprints based on principles of branded response. • Project Management - Oversaw the execution of marketing strategy across all marketing channels including Search, Affiliate, Display, and Email. Facilitated implementation of sophisticated ad tech solutions for business analytics, traffic management, and optimization. Had the opportunity to influence not only domestic enterprises but also international business.• Client Services – Oversaw client communication and lead internal teams towards achieving client objectives. Oversaw collaboration across all departments and trained/educated all stakeholders. Helped to cement and maintain strong client relationships through ensuring exceeded expectations.

Giftarium represents a universally adoptable marketing program which creates magnificent upside for it's users. Flexible application makes it appropriate for a variety of business models: lead acquisition, traffic generation, purchase incentive, value add, or a unique customer engagement opportunity to re-acquire an existing customer. The program operates as a highly branded platform, allowing our clients/partners to extent a sentimental gesture that is highly resonant with any audience segment that receives this message. In addition to creating an amazing branding opportunity, the Giftarium platform carries financial rewards, paying back on every single “gift” that is taken and subsequent sales of additional products.The system employs a proprietary engine which is able to showcase a variety of product lines, securely transact through the web, and consequently allow the client/participant visibility into their sales volume, ensuring for accurate and diligent accounting and compensation. A separate and secure terminal also allows telemarketing representatives to log in and run transactions on behalf of a customer, thereby maintaining an accurate database of purchase history for each member, giving us the ability to account for each partner’s sales. The system also allows for “direct” giving – where a company or an individual can send a gift code to anyone via email or a social media message directly. This direct giving includes pre-payment, so that the recipient can simply enter their address and receive a piece of art without having to pay S&H. This mechanism greatly expands the usability of the platform and engages the wider consumer market.The platform is as attractive to end users as it is to artists and corporate partners. We’ve successfully launched a number of pilot programs across a variety of industries and continue to ramp and secure additional content for proliferation.

Served as director of business development for one of the first truly integrated advertising agencies with annual billings exceeding $350 million. Directly supported the president of the digital division in developing the earliest strategies in combining online and offline media, with a focus on Search Marketing. Pitched and secured some of the agency's top clients prior to agency sale.