Alec Robertson Email & Phone Number

Boston, Ma, Us

Responsible for the management and growth of 7-10 private and publicly-trade technology industry client projects concurrently running. Day-to-day duties include project management, oversight of marketing and communication work flows, account strategy, marketing and communication planning and execution, management and execution of internal projects, content development, media relations and vendor management.Managed team members and vendors on the execution of key client projects in a variety of technology sectors including, healthcare technology, SaaS, managed IT services, engineering and manufacturing, digital marketing and more.

Providing full-service marketing support to multiple local, national and international clients across a wide range of industries including technology, real estate, international golf membership providers and national service chains. Day-to-day duties include, press release writing, pitching, media list building, event support, account/client management, copy writing, crisis management, social media writing and creative content development.

Pittsburgh, Pa, Us

Began as VP of Marketing and moved into another leadership role as VP. Collaborated with other leaders to advance organization’s objectives of providing students with relevant, “real world” experience and networking opportunities in public relations and advertising industries.

Researching and analyzing existing space on campus for a future restaurant and its product offerings. During 2012-2013, worked with partner on driving marketing, advertising and PR initiatives to promote Osterio100, a new on-campus restaurant.

In charge of increasing media lists for college news outlets and participated in initiatives to diversify the Center’s visitor base. Assisted in marketing, advertising and PR initiatives for “1968,” the Center’s largest exhibit during this time frame. • Generated significant exposure about the Center around the city and surrounding areas; contributed to expanding Center’s predominant demographic of men and women age 40+ to include area college student communities; increased college media outlets list from 15 to 50; and played key role 1968’s exhibit’s success in achieving the largest media impressions and largest turnout of any exhibit in the Center’s history. - Cultivated relationships with 10 area colleges. Met with representatives and reporters of schools and pitched events and exhibits. Ten different stories were written or reported on campuses around Pittsburg. - Reached out to outlets to pitch the “1968” exhibit. Created slogans, handled media relations, assisted with events, and held discussions with members of media. - Led guerilla marketing efforts. Passed out flyers, posters, and various pamphlets for companies to display.

Pittsburgh, Pa, Us

Led activities to welcome new and prospective students and their parents/families to the University. Provided tours, represented the school in a professional manner, and shared personal experiences that provided students and parents with reassurance of a comfortable, safe, educational and beneficial environment. Conducted small group sessions with students to provide them with a forum for sharing their concerns and asking questions. Collaborated and formed a strong group bond with other orientation leaders

Montréal, Québec, Ca