Alec Rogers Email and Phone Number
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Senior Marketing Executive with a successful track record of value creation in progressively larger and more complex strategic and operational roles leading turnaround and high growth scenarios for Fortune 200 and middle market companies across 7 countries on 4 continents. Proven performance as Global Marketing lead for $1B+ Oral Health Care category for Colgate Palmolive; relaunching strategic foundation of the business, building digital channels, and accelerating disruptive innovation to produce record sales, market share and profitability. Broad product knowledge across oral care, personal care and home care categories. Effective builder of critical relationships with leading retailers as Walmart, Aldi, Lidl, and Casino as well as local and regional merchant organizations on multiple continents. Reputation as being a high energy, agile, versatile and strategic business leader with a keen analytical and data driven approach who is able to drive breakthrough multichannel execution of innovative marketing programs. Respected for ability to build, motivate and manage diverse, multi-functional, multi-cultural high performing teams of 10 – 750 professionals that consistently produce superior results.
Cavisense
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Chief Growth OfficerCavisense Nov 2023 - PresentCaviSense is developing real-time detection and monitoring devices and software for in-office and at-home use detecting early stage cavities, when they can still be reversed.
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Investor, AdvisorCandibell Inc. Dec 2020 - PresentLowell, Ma, UsCandibell is building the most advanced, Connected Oral Health device + monitoring service to create meaningful improvements in At Home, Preventive Oral Care, driving improved dental and overall health outcomes while leveraging AI and machine learning to capture cost savings from home to provider to payer. Brushing your teeth will never be the same! -
General Manager - Costa RicaColgate-Palmolive Jan 2017 - Jul 2020New York, New York, UsComplete multi-functional responsibility for enterprise-wide operations of Colgate Palmolive, Costa Rica encompassing 450+ SKUs across 12 personal care, home care, and oral care product categories. Built profitable businesses with global retailers as Walmart; digital “last-milers” as Uber Eats; and traditional distributors and wholesalers. Led team of 50+ specialists across Sales, Marketing, Professional Marketing, Logistics, Finance & HR plus an incremental 25+ professionals in marketing services agencies as well as logistics, government and Dental Association partners.- Orchestrated business turnaround from -6% sales decline to +12% growth in less than 18 months; improving profitability 10%+ YOY; capturing record market shares in Oral and Personal Care categories.- Relaunched Omni-Channel strategy and operations growing e-Commerce revenue 300%+; building innovative business strategies, structures and tactics with retailers, last mile delivery customers and eCommerce wholesalers. -
Global Marketing / Innovation DirectorColgate-Palmolive Jun 2012 - Jan 2017New York, New York, UsSelected by Colgate Palmolive headquarters to be Global Marketing Director of $1B+ category. Led a full team of insights, marketing, R&D, supply chain, advertising and digital agency professionals to transform the business strategy, advertising/communications, and innovation platforms to achieve record sales, shares, profitability, and brand health. Member of Global Oral Health Advisory Board comprised of Dental Medicine thought leaders.- Re-designed three-year strategic plan. Created and delivered global innovation pipeline generating $250MM of incremental sales/year; including Colgate Optic White Toothbrush + Whitening Pen making Colgate, for first time in the business’ history, the #1 US Whitening brand ahead of P&G Crest.- Crafted optimized innovation plans for key markets (e.g. US, EU, BRICs) / retailers (e.g. Walmart, Target, CVS, Club).- Revitalized communication strategy. Created record setting executions; driving global Market Share. - Built digital strategy/execution from the ground up; across platforms including eCommerce, Social, and digital technology partnerships.
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Marketing Director - TurkeyColgate-Palmolive Oct 2009 - Jun 2012New York, New York, UsHead of marketing for Colgate Palmolive Turkey. Rebuilt insights, consumer, dental professional and digital marketing operations from the ground up for 30+ employee department with advertising and digital agencies; partnering with customers ranging from global retailers as Aldi and Lidl to traditional distributors and wholesalers. - Relaunched Go-To-Market Plan across categories accelerating growth from low single digits to 10%+; driving priority Toothpaste market share capturing volume leadership position in #1 priority category.- Designed and executed turnaround of declining local Personal Care brand. Built innovation pipeline reigniting the core while extending into premium adjacent categories, doubling sales.- Created and implemented Professional Marketing / Scientific Affairs strategic plan taking Colgate from #2 to #1 Brand Most Recommended by Dentists; creating Oral Health Advisory Board of dental medicine thought leaders.
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Marketing Director - VietnamColgate-Palmolive Jan 2007 - Sep 2009New York, New York, UsHead of marketing for Colgate Palmolive Vietnam. Built consumer, dental professional and digital marketing operations from the ground up for 10+ employee department with insights and advertising agencies; partnering with customers ranging from global retailers as Casino and Ahold to traditional distributors and wholesalers.- Relaunched Go-To-Market Plan across categories accelerating growth from low single digits to 10%+ YoY; driving priority Toothpaste market share against dominant, local brand acquired by Unilever.- Created first Memorandum of Understanding with the Ministry of Health and the Vietnamese FDA to support the launch of Colgate Total. Key Government officials featured in Educational Building Advertising Campaign.- Developed and implemented Industrial Park Health and Wellness initiative, bringing Colgate branded Oral Care education and preventative screenings to over 5 MM Vietnamese workers.
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Associate Sales Director - Pharmacy ChannelColgate-Palmolive Jan 2005 - Dec 2006New York, New York, UsBuilt innovative Pharmacy Channel customer development team almost tripling sales in 2 years by partnering with global and local retailers (e.g. CVS JV) as well as pharma distributors and wholesalers.
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Associate Director - In Store ManagementColgate-Palmolive Sep 2003 - Jan 2005New York, New York, UsCreated 1st ever Global In Store Management team creating objectives, strategies, trainings and tactics driving flawless Point of Sale execution leading a team of 750+ in store marketing employees servicing global retailers as Walmart, Carrefour, and Casino as well as and local retailers.
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Marketing ManagerAmerican Beverage Company Jun 2002 - Sep 2003Designed and executed Go To Market plan for Brahma Business Unit.
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Sr Product Manager Latin American Division - New Products GroupColgate-Palmolive Mar 1999 - May 2000New York, New York, UsSpearheaded LATAM home care innovation while helping build new, Latin American Innovation team and processes.
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Product Manager - UruguayColgate-Palmolive Jul 1997 - Feb 1999New York, New York, UsManaged home care business for local market while coordinating regional, harmonization initiatives.
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Peace Corps Volunteer - Micro Enterprise DevelopmentPeace Corps Jul 1995 - Jun 1997Washington, District Of Columbia, UsLed micro-enterprise development initiatives with local entrepreneurs, government agencies and the Ministry of Education.
Alec Rogers Skills
Alec Rogers Education Details
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The Wharton SchoolGeneral -
The Lauder Institute - University Of PennsylvaniaInternational Studies
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Georgetown UniversityGeneral
Frequently Asked Questions about Alec Rogers
What company does Alec Rogers work for?
Alec Rogers works for Cavisense
What is Alec Rogers's role at the current company?
Alec Rogers's current role is Health & Wellness | Medical Device | Marketer | General Manager | Strategy | Innovation | Digital | NA | LATAM | EMEA | APAC | Wharton MBA.
What is Alec Rogers's email address?
Alec Rogers's email address is al****@****ate.com
What is Alec Rogers's direct phone number?
Alec Rogers's direct phone number is +173287*****
What schools did Alec Rogers attend?
Alec Rogers attended The Wharton School, The Lauder Institute - University Of Pennsylvania, Georgetown University.
What skills is Alec Rogers known for?
Alec Rogers has skills like Fmcg, Consumer Products, Marketing Strategy, Marketing Management, Brand Management, Product Development, Marketing, Sales Management, Market Planning, Marketing Research, Marketing Communications, Competitive Analysis.
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