Alecsandro Moraes

Alecsandro Moraes Email and Phone Number

SEM Consultant @ 360integralmarketing
Sรฃo Paulo, Brazil
Alecsandro Moraes's Location
Greater Toronto Area, Canada, Canada, Canada
About Alecsandro Moraes

I have ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—บ๐—ถ๐—ป๐—ฑ๐˜€๐—ฒ๐˜ and ๐—ป๐˜‚๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฎ๐—ฝ๐˜๐—ถ๐˜๐˜‚๐—ฑ๐—ฒ. I use ๐—ฑ๐—ฎ๐˜๐—ฎ-๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป strategic thinking for decision making, always using the best ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€ techniques for ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด that can ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ of the company I work for.A high-performance person with proven results in more than a decade of direct experience in ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐——๐—ฎ๐˜๐—ฎ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€, implementation and optimization of ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—˜๐—ป๐—ด๐—ถ๐—ป๐—ฒ ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป - ๐—ฆ๐—˜๐—ข, ๐—ฃ๐—ฎ๐˜† ๐—ฃ๐—ฒ๐—ฟ ๐—–๐—น๐—ถ๐—ฐ๐—ธ - ๐—ฃ๐—ฃ๐—–, ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ฑ๐˜€ & ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€. I have in my portfolio several companies served with documented experience and significant results in Marketing Digital, Digital Analysis, SEO, PPC & Google Ads. Ability and experience to ๐—น๐—ฒ๐—ฎ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—ผ๐—ฟ๐—ฑ๐—ถ๐—ป๐—ฎ๐˜๐—ฒ multidisciplinary teams to achieve success and goals in the execution of Marketing, SEO and PPC projects, driven by improved performance and results for the companies I worked for. Tech-savvy with solid experience and knowledge of tools and technologies, such as: โ€ข ๐™Ž๐™€๐™Š: Strong knowledge of html, css, js, WordPress, mastery of SEO tools i.e. SeRanking, SEMRush, Ahrefs, Screaming Frog among others โ€ข ๐™‹๐™‹๐˜พ: Mastery of Google Ads, with certifications & proven experience experience with improved results โ€ข ๐˜ผ๐™ฃ๐™–๐™ก๐™ฎ๐™ฉ๐™ž๐™˜๐™จ/๐™๐™š๐™ฅ๐™ค๐™ง๐™ฉ๐™จ/๐™ˆ๐™š๐™ฉ๐™ง๐™ž๐™˜๐™จ: understanding of web/app data layers, tracking and analysis with Google Marketing Platform, Google Universal Analytics, Google Tag Manager, Google Analytics - GA4, Search Console and Data Studio, experience in integration with CRM and marketing tools โ€ข ๐™‹๐™š๐™ง๐™›๐™ค๐™ง๐™ข๐™–๐™ฃ๐™˜๐™š: Execution of Google Optimize A/B tests with the help of data from heatmap tools(Crazy Egg, Hotjar, Mouseflow etc), always seeking to optimize the performance of marketing campaigns, improving conversion rates and increasing ROII am passionate about technology and innovation, I am aware of trends, new tools, new technologies and everything that can help me to be a better person and professional.

Alecsandro Moraes's Current Company Details
360integralmarketing

360Integralmarketing

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SEM Consultant
Sรฃo Paulo, Brazil
Employees:
7
Alecsandro Moraes Work Experience Details
  • 360Integralmarketing
    Sem Consultant
    360Integralmarketing
    Sรฃo Paulo, Brazil
  • Moneris
    Senior Digital Advertising Specialist
    Moneris Jan 2023 - Present
    Toronto, Ontario, Ca
    โ€ข Optimize PPC accounts (Google Ads, and Microsoft Ads - Bing), creating growth strategies and continuous improvement of resultsโ€ข Create continuous PPC Google Ads growth and optimization strategiesโ€ข CRO โ€“ Conversion Rate Optimization โ€ข Planning and executing a conversion-boosting strategyโ€ข Produce web KPI reports focused on the client's business objectivesโ€ข Executed A/B tests with the help of data from heatmap tools, always seeking to optimize the performance, improving conversion rates and increasing ROIโ€ข Conduct keyword research and competitive analysis โ€ข Analyze data to gather insights to optimize the paid media campaigns and create audiences with better segmentationโ€ข Optimize Google Ads account, identify opportunities, implement improvements to increase conversionsโ€ข Working from end to end at each stage of the web projects, communicating with different teams, marketing, commercial, sales, finance and management, as well as external agents/third parties, to ensure the proper collection and analysis of relevant data
  • 360Integralmarketing
    Sem Consultant
    360Integralmarketing Jul 2022 - Present
    North York, Ontario, Ca
    โ€ข Analyze data from a Google Ads account, to gather insights to optimize the paid media campaigns and create audiences with better segmentationโ€ข Optimize Google Ads account, identify opportunities, implement improvements to increase conversionsโ€ข Planning and executing a conversion-boosting strategy to achieve short-term goalsโ€ข Create continuous PPC Google Ads growth and optimization strategiesโ€ข Manage, lead and execute the SEO project for clientsโ€ข Run regular SEO audits โ€“ Perform on-page optimizations on a page-by-page basisโ€ข Produce web KPI reports focused on the client's business objectivesโ€ข Coordinate and implement data collection and measurement migration projects from Universal Analytics to Google Analytics 4 with Tag Manager, in addition to the use of tools for tracking by server API โ€ข Create reports in the data studio with data relevant to the client's goal, create dashboards filtering the main metrics for decision making
  • Alafia - Digital Marketing Agency
    Seo | Sem | Ppc | Marketing Data Analytics & Ga4 + Gtm Tracking Implementation Specialist
    Alafia - Digital Marketing Agency Oct 2019 - Jul 2022
    Piracicaba, Sรฃo Paulo, Br
    โ€ข Optimize PPC, (Google Ads, Yahoo and Bing) accounts of several B2B and B2C clients, creating growth strategies and continuous improvement of resultsโ€ข Analyze data from Google Ads accounts, to gather insights to optimize the paid media campaigns โ€ข Create continuous PPC Google Ads growth and optimization strategies, CRO โ€“ Conversion Rate Optimization โ€ข Executed A/B tests with the help of data from heatmap tools, always seeking to optimize the performance, improving conversion rates and increasing ROIโ€ข Coordinate and implement data collection and measurement migration projects from Universal Analytics to Google Analytics 4 with Tag Manager, in addition to the use of tools for tracking by server API โ€ข Lead, execute and manage the SEO project for several B2B and B2C clients, with proven resultsโ€ข Develop growth SEO strategies focused on client results and goalsโ€ข Conduct keyword research and competitive analysis โ€ข Create, integrate, and implement local SEO strategiesโ€ข Working from end to end at each stage of the web projects, communicating with different teams, marketing, commercial, sales, finance and management, as well as external agents/third parties, to ensure the proper collection and analysis of relevant data
  • Alafia - Digital Marketing Agency
    Seo | Sem | Tracking Implementation Specialist
    Alafia - Digital Marketing Agency Apr 2018 - Oct 2019
    Piracicaba, Sรฃo Paulo, Br
    โ€ข Create ongoing Google Ads PPC growth and optimization strategies, primarily for home mortgage and real estate sales Construction Companiesโ€ข Perform technical SEO audits, collaborate with cross-functional teams, send detailed instructions to implement necessary features and improvementsโ€ข Analyze data from Google Ads accounts, to gather insights to optimize the paid media campaigns โ€ข Executed A/B tests with the help of data from heatmap tools, always seeking to optimize the performance, improving conversion rates and increasing ROI โ€ข Monitor competitors' SEO activitiesโ€ข Configure and integrate SEO tools, tracking and analytics tools to analyze and improve SEO performanceโ€ข Delivering SEO & PPC Campaigns to the most relevant and effective networks, based on analysis, monitoring, review, and active decision making
  • Cataguรก Construtora
    Seo Specialist | Sem Specialist
    Cataguรก Construtora Aug 2016 - Apr 2018
    Piracicaba, Sp, Br
    โ€ข Optimize PPC accounts, identifying opportunities and implementing improvements to increase conversionsโ€ข Plan and execute a conversion boost strategy to achieve short-term and long-term goals, continuously improve the CRO conversion optimization rateโ€ข Coordinate and implement the data collection system and measurement migration from Universal Analytics to Google Analytics 4 with Tag Managerโ€ข Execution of A/B tests on Landing Pages, with the help of data from heatmap tools, always seeking to optimize performance, improving conversion rates and increasing ROIโ€ข SEO planning and execution with the goal of increasing organic traffic and lead generationโ€ข Keyword research plan, leading and orient content team to create engaging content for targeted audienceโ€ข WebSite audit, sending tech reports with the best practices and code improvements to developers teamโ€ข Coordinate the production strategy of rich materials (e-books, infographics, guides)โ€ข Analyze and review data through Analytics, Search Console and customer CRM to decision making
  • Nexbolt Brazil | Nord-Lock Group
    Seo Consultant | Ppc Specialist
    Nexbolt Brazil | Nord-Lock Group Apr 2015 - Aug 2016
    โ€ข SEO planning and executing onsite optimization with focus on leads generation โ€ข Critical data analysis for decision making and strategic SEO improvementsโ€ข Google Ads campaign management with focus on leads generation for B2B segmentโ€ข Advanced configuration of SEO plugins for maximum on page optimizationโ€ข Responsive website development with wordpress
  • Hps Hydraulic
    Digital Marketing Specialist
    Hps Hydraulic Feb 2014 - Apr 2015
    โ€ข Responsive website development with WordPress, site updates and maintenanceโ€ข Analyze organic and Google Ads historical data, propose and implement improvements for SEMโ€ข Plan digital marketing growth strategies according to company goalsโ€ข Collect data and prepare presentation and reports
  • Pires Giovanetti Guardia Engenharia Arquitetura
    Internet Marketing Analyst
    Pires Giovanetti Guardia Engenharia Arquitetura Jan 2012 - Feb 2014
    Sรฃo Paulo, Sp, Br
    โ€ข Starting the website optimization projectโ€ข Strong internal links building and identify keywords of the market to use then on titles, headings, anchor texts etcโ€ข Competitor monitoring and daily rank tracking using SEM Rushโ€ข SERP domination(on that time SERP domination was possible) for 6 main keywords from company, and + 30 keywords on Google top3
  • Pires Giovanetti Guardia Engenharia Arquitetura
    Website Developer
    Pires Giovanetti Guardia Engenharia Arquitetura 2008 - Jan 2012
    Sรฃo Paulo, Sp, Br
    โ€ข Website development with Wordpressโ€ข Technical analysis and improvement, implement W3C patterns and code optimization โ€ข Integration of Website forms with CRMโ€ข Starting the Company's digital marketing with PPC, Google Ads

Alecsandro Moraes Education Details

  • Usp - Universidade De Sรฃo Paulo
    Usp - Universidade De Sรฃo Paulo
    Engineering

Frequently Asked Questions about Alecsandro Moraes

What company does Alecsandro Moraes work for?

Alecsandro Moraes works for 360integralmarketing

What is Alecsandro Moraes's role at the current company?

Alecsandro Moraes's current role is SEM Consultant.

What schools did Alecsandro Moraes attend?

Alecsandro Moraes attended Usp - Universidade De Sรฃo Paulo.

Who are Alecsandro Moraes's colleagues?

Alecsandro Moraes's colleagues are Jennifer Dunsmoor.

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