Senior Director
Current- Plan and lead multi-channel, multi-stakeholder public affairs and communications campaigns for some of the world's most recognized and challenged companies with teams ranging in size from 5-40 people
- Develop insights-based issues management, reputation and advocacy strategies and accompanying measurement frameworks
- Write campaign plans, narratives, messaging documents and external content
- Define and target bespoke audiences and mobilize them to act (or not act!)
- Work with creatives and paid media experts to define paid and content strategies, shape campaign content into impactful advertising efforts that change perceptions at local, national and international levels