Alec Wagley Email & Phone Number

With over $1B and 50 years in successful creator and brand partnerships, Night Advisory Practice (NAP 😴) educates and empowers brands to execute impactful creator marketing strategies. Our award-winning team shaped the creator economy and now shares that expertise directly with you. We work with transparent retainer models, acting as an extension of your team to navigate the ever-evolving landscape, keeping you on top.Our proven process starts by understanding your market position, developing strategies to meet your objectives, executing them, and continuously optimizing. We’ve taken the guesswork out, having done it over and over and over and over...Rest easy at Night.

During my tenure, I have been promoted four times within the same department, starting with managing campaigns to leading an entire department. Top accomplishments include:• Executed and managed $300M in creator campaigns, achieving billions of sponsored views across 10K+ creators while maintaining a 97% creator satisfaction rate.• Built and led a department of 100+ professionals, achieving the highest morale scores and lowest turnover by establishing clear roles, empathetic leadership, and providing comprehensive training.• Developed and executed multimillion-dollar campaigns for game and product launches, using data insights, audience segmentation, and economics to maximize impact, consistently surpassing campaign targets and client expectations.• Pioneered the integration of AI tools, including generative AI tools from OpenAI, enhancing task efficiency by 60%, streamlining operations, and setting new standards for campaign management effectiveness.• Earned multiple prestigious awards by fostering long-term relationships with Fortune 100 brands and top-tier creators (see appendix).• Worked cross-functionally with the CEO, CFO, and CIO to manage P&L and develop cost-saving strategies, improving the bottom line and business profitability by 10%.• Recognized for leadership and innovation, contributing to the creator space through public speaking engagements with over 100K impressions in my first 90 days, and participating in industry panels and events.Top Brands: Amazon, Samsung, Disney, Sony, Coca-Cola, Visa, Tencent, P&G, Mars, Hyundai, Electronic Arts, Blizzard, Ubisoft, Warner Bros., ByteDance Gaming, Frito-Lay, Hasbro, Live Nation, NBA, HBO, Gates Foundation, Square Enix, Dyson, Hanes, Chime, Nickelodeon, Durex, Bungie, etc.

Seattle, Washington, Vereinigte Staaten

• Managed negotiations, profitability, marketing, buying, supply chain, and relationships for Disney and Universal Studios, laying the foundation for expertise in large-scale campaign management and strategic negotiations.• Led the strategic campaigns for Amazon’s first-ever “Minion Day,” driving +300% WoW sales across 26 Amazon retail segments, showcasing the ability to lead successful, innovative marketing initiatives.• Created and executed promotions that drove over $600K in revenue in a single day, outperforming the category by +112%, demonstrating a talent for impactful marketing strategies.• Presented and organized business reviews for 200+ Amazon and vendor executives with actionable strategies for 2017, enhancing skills in strategic communication and planning.• Analyzed and established an industry reporting dashboard, enabling 50+ teammates to bridge growth gaps across business segments, demonstrating leadership in team enablement and data-driven decision-making.

Provo Und Umgebung, Utah

• Scoped and executed multi-faceted projects, driving company sales and brand awareness, showcasing a foundational ability in managing and executing complex campaigns.• Designed and created project-intake processes, increasing efficiency and promoting stakeholder satisfaction, demonstrating operational efficiency.• Adapted management style to effectively communicate and complete projects within timelines with various teams.

Provo Und Umgebung, Utah

• Conducted and organized behavioral experiments for scholarly journal research, showcasing an early ability in analytical thinking and research.• Created and implemented surveys in Qualtrics and other programs to understand consumer behavior, laying the groundwork for expertise in consumer insights.• Analyzed research data to identify trends and insights, directing research to successful findings.

Lindon, Ut

• Analyzed market trends on social media channels to develop strategies and bring value to customers, preparing for success in strategic campaign planning.• Managed consumer perception for multiple companies through branding and content strategy, demonstrating expertise in brand management.• Motivated and onboarded a team of 12 interns in the art of social media marketing, showcasing leadership and mentoring skills.

Provo Und Umgebung, Utah

• Specialized in bi-weekly logistical planning to accommodate 100+ new full-time volunteers, showcasing early organizational skills.• Extensively trained in organization/administrative tasks for 90+ employees, providing a foundation for later team management.• Designed creative ways of making complicated tasks more efficient, demonstrating innovative thinking.

Provo Und Umgebung, Utah

• Demonstrated expertise and fluency in the German language, showcasing an ability to effectively communicate and educate in a multicultural environment.• Inspired 60+ full-time volunteers to set and reach meaningful goals, highlighting leadership and motivational skills.• Taught the skills of planning, teaching, and group unity, emphasizing the development of organizational and team-building abilities.• Targeted specific individuals' needs and tailor lessons accordingly, showing a personalized approach to teaching and mentorship.

Dual Bachelor'S Degree, Business Management - Marketing, Humanities - German, 3.7 G.P.A.

Activities and Societies: Marketing Association, Business Strategy Club, Management Consulting Club

Associate Of Business Management, Gpa 3.90

Activities and Societies: Phi Theta Kappa International Honors Society, German Student of the Year, German Club President, Honors.