Alec Wagley Email & Phone Number

With over $1B and 50 years in successful creator and brand partnerships, Night Advisory Practice (NAP 😴) educates and empowers brands to execute impactful creator marketing strategies. Our award-winning team shaped the creator economy and now shares that expertise directly with you. We work with transparent retainer models, acting as an extension of your.

• During my tenure, I have been promoted four times within the same department, starting with managing campaigns to leading an entire department. Top accomplishments include:
• Executed and managed $300M in creator campaigns, achieving billions of sponsored views across 10K+ creators while maintaining a 97% creator satisfaction rate.
• Built and led a department of 100+ professionals, achieving the highest morale scores and lowest turnover by establishing clear roles, empathetic leadership, and providing comprehensive training.
• Developed and executed multimillion-dollar campaigns for game and product launches, using data insights, audience segmentation, and economics to maximize impact, consistently surpassing campaign targets and client.
• Pioneered the integration of AI tools, including generative AI tools from OpenAI, enhancing task efficiency by 60%, streamlining operations, and setting new standards for campaign management effectiveness.
• Earned multiple prestigious awards by fostering long-term relationships with Fortune 100 brands and top-tier creators (see appendix).

Seattle, Washington, Vereinigte Staaten

• Managed negotiations, profitability, marketing, buying, supply chain, and relationships for Disney and Universal Studios, laying the foundation for expertise in large-scale campaign management and strategic negotiations.
• Led the strategic campaigns for Amazon’s first-ever “Minion Day,” driving +300% WoW sales across 26 Amazon retail segments, showcasing the ability to lead successful, innovative marketing initiatives.
• Created and executed promotions that drove over $600K in revenue in a single day, outperforming the category by +112%, demonstrating a talent for impactful marketing strategies.
• Presented and organized business reviews for 200+ Amazon and vendor executives with actionable strategies for 2017, enhancing skills in strategic communication and planning.
• Analyzed and established an industry reporting dashboard, enabling 50+ teammates to bridge growth gaps across business segments, demonstrating leadership in team enablement and data-driven decision-making.

Provo Und Umgebung, Utah

• Scoped and executed multi-faceted projects, driving company sales and brand awareness, showcasing a foundational ability in managing and executing complex campaigns.
• Designed and created project-intake processes, increasing efficiency and promoting stakeholder satisfaction, demonstrating operational efficiency.
• Adapted management style to effectively communicate and complete projects within timelines with various teams.

Provo Und Umgebung, Utah

• Conducted and organized behavioral experiments for scholarly journal research, showcasing an early ability in analytical thinking and research.
• Created and implemented surveys in Qualtrics and other programs to understand consumer behavior, laying the groundwork for expertise in consumer insights.
• Analyzed research data to identify trends and insights, directing research to successful findings.

Lindon, UT

• Analyzed market trends on social media channels to develop strategies and bring value to customers, preparing for success in strategic campaign planning.
• Managed consumer perception for multiple companies through branding and content strategy, demonstrating expertise in brand management.
• Motivated and onboarded a team of 12 interns in the art of social media marketing, showcasing leadership and mentoring skills.

Provo Und Umgebung, Utah

• Specialized in bi-weekly logistical planning to accommodate 100+ new full-time volunteers, showcasing early organizational skills.
• Extensively trained in organization/administrative tasks for 90+ employees, providing a foundation for later team management.
• Designed creative ways of making complicated tasks more efficient, demonstrating innovative thinking.

Provo Und Umgebung, Utah

• Demonstrated expertise and fluency in the German language, showcasing an ability to effectively communicate and educate in a multicultural environment.
• Inspired 60+ full-time volunteers to set and reach meaningful goals, highlighting leadership and motivational skills.
• Taught the skills of planning, teaching, and group unity, emphasizing the development of organizational and team-building abilities.
• Targeted specific individuals' needs and tailor lessons accordingly, showing a personalized approach to teaching and mentorship.

Dual Bachelor'S Degree, Business Management - Marketing, Humanities - German, 3.7 G.P.A.

Activities and Societies: Marketing Association, Business Strategy Club, Management Consulting Club

Associate Of Business Management, Gpa 3.90

Activities and Societies: Phi Theta Kappa International Honors Society, German Student of the Year, German Club President, Honors from.