He approaches advertising studying Computergraphics at Istituto Europeo di Design, in Rome.His working experience begins in 1995 as a Junior Creative at consulting studio Alta Design S.r.l. and, afterwards, at advertising agency SP Target S.r.l.He moves to interactive design first being Graphic Designer at Tin.it S.p.A. (Telecom Italia), then Art Director and Web Producer at Kelyan SMC S.p.A. In 2001 he joins Interzen’s staff as a Project Manager; in 2004 he becomes part of Interzen’s management.His specialties are: advergame projects, online prize competitions, consumer promotions, direct marketing operations, mobile games, product sites.