Alejandra Demichelis Email & Phone Number

Argentina

Buenos Aires Province, Argentina

• Create thoughtful and appropriate solutions to design challenges of all size translating research insight into beautiful and engaging user interfaces which satisfy user needs, business requirement and technical constraints.• Work in a multidisciplinary product team and collaborate with stakeholders and engineers in an iterative, transparent and feedback driven process.• Produce engaging experiences using flow diagrams, sketches, storyboards, information architecture blueprints and prototypes to collect feedback and iterative improve and support the design process.• Translate wireframes and experiences into highly-polished visual composite with attention to interaction design whilst following style and brand guidelines.

Buenos Aires, Argentina

As Lead UX/UI designer, I work closely with the customers, product teams and engineers in an Agile/Scrum workflow to design visually-compelling and intuitive mobile and web applications.Responsibilities:• Participate in the brainstorming of and creation of concepts for best-in-class user experiences• Translate abstract concepts into simple and elegant user interfaces• Create concept models, user interface sketches, and detailed schematics.• Create user flows and wireframes.• Work closely with key stakeholders, creatives and developers to ensure the solidity of design.• Execute and produce visual design assets (apple apps, material design, windows phone, responsive web, print & tv)• Create brand books and document design style guidelines for mobile apps.• Creative and digital strategy

San Francisco Bay Area

As UX/UI Designer I lead the user interface and experience of all Joingo mobile products and share and document best practices and experience across the entire platform. I worked across different areas, product development, app design, web design and marketing.Responsibilities:• Own/Manage content of projects from conception to live.• Create user flows and wireframes.• Translate high-level requirements into interaction flows and prototypesdemographic, and understanding the project's objective and goals• Conduct user research and evaluate user feedback• Define business requirements• Work with team members to detect and solve problems.• Lead the design team and manage projects.• Created design theme and graphics for marketing and sales presentations, training videos and corporate websites.• Created and documented patterns for layouts and navigation systems• Execute and produce visual design assets• Establish and promote design guidelines, best practices and standards

Buenos Aires, Argentina

I was responsible for planning and executing digital and design strategy.Responsibilities:• Create the visual design• Craft stories and build brands through campaign level thinking and execution.• Design interactive and engaging interfaces.• Design for mobile apps, websites, newsletters, promotional materials and sales collateral.

Buenos Aires, Argentina

Directa Comunicación is a direct marketing company. Worked with big national brands such as Telefonica, Speedy. We developed brands identity, products, and services. We shaped experiences.Responsibilities:• Create and design innovative concepts for massive consumer services.• Provide art direction in print and online media. Film and Photo shooting for advertising campaigns• Brand image development for Club Speed, loyalty program for leading national internet service provider.• Create interactive prototypes• Worked with team to develop strategic advertising campaigns• Manage projects, lead team through the creative and production process. Designers, developers and account executives.Clients: Telefónica de Argentina, Speedy, Yellow Pages, Siemens.

Greater Buenos Aires, Argentina

Responsible for the quality of design throughout all phases and projects.Responsibilities:• Work with team and client to create a marketing strategy.• Create marketing campaigns.• Design print adds, brochures, flyers and banners.• Create and develop websites. Clients: Solanas, Green Park, Panasonic, Bayer, Tecmaco.

Greater Buenos Aires, Argentina

Responsible for design and creative direction of print and interactive projects.

Greater Buenos Aires, Argentina

Worked on creative advertising campaigns including websites, promotional material, direct marketing, coorporate events planning and Tv and Radio commercials for brands such as Mc Donald's, Unilever, Edding, Peugeot, Sweet Victorian, Crossfone.Responsibilities:• Create branding and marketing materials (included digital brochures, posters, magazine ads, shelf talkers, sell sheets, note cards, envelopes, packaging, powerpoint presentations, as well as various web and social media materials.)• Present innovative ideas and concepts for customers• Develop design briefs• Collaborate with senior designers and creative director on TV advertising shootings.• Work with copy-writers and deliver creative campaigns.

Art Director

Igcse, English As A First Language, Maths, Literature, History, Economics & Art

High School