Alejandra Denda

Alejandra Denda Email and Phone Number

Chief Marketing Officer I Northwestern University Professor I Advisor I Board Member I Mentor @ The Federal Savings Bank
Alejandra Denda's Location
Winnetka, Illinois, United States, United States
Alejandra Denda's Contact Details
About Alejandra Denda

High-performance marketing executive with a stellar reputation as a forward-thinking, innovative and passionate leader. Bringing a solid history of forging new paths to improve profitability and market performance by leveraging top-notch strategic marketing and omni-channel go-to-market strengths. Pragmatic, flexible and focused leader in dynamic and fluid environments.• Holistic leadership from strategy to execution.• Growth driver across sales and marketing through integrated programs across platforms and channels.• Deep vertical expertise leadership roles within retail, CPG and specialist marketing agencies.• Extensive global, regional, local market expertise with deep experience with Latin America, Europe and US general & Multicultural market.• Lead high performing cross functional teams by fostering the conditions for others to thrive.Experience includes:- Retail : GMM at a global retailer- Functional Head Experience across Marketing and Sales functions ( shopper marketing, brand, consumer promotions, category management, digital, ecommerce) - Advertising Agency Leadership, Account Management and Operations - Global/ Regional general management in US, Latam and Europe- US Multicultural

Alejandra Denda's Current Company Details
The Federal Savings Bank

The Federal Savings Bank

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Chief Marketing Officer I Northwestern University Professor I Advisor I Board Member I Mentor
Alejandra Denda Work Experience Details
  • The Federal Savings Bank
    Cmo- Chief Marketing Officer
    The Federal Savings Bank Aug 2021 - Present
    Chicago, Il, Us
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  • Northwestern University Medill School
    Adjunct Professor, Branding In The Digital World
    Northwestern University Medill School Jul 2021 - Present
    Evanston, Il, Us
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  • Northwestern University Medill School
    Adjunct Professor, International Marketing Strategy
    Northwestern University Medill School Dec 2019 - Dec 2022
    Evanston, Il, Us
    https://www.medill.northwestern.edu/imc/full-time/curriculum/strategic-international-marketing.html
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  • Starfish Consulting - Total Commerce
    Co-Founder, Managing Partner
    Starfish Consulting - Total Commerce Mar 2019 - Present
    Dentsu Inc. Partner
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  • Nsin- North Shore International Network
    Board Member
    Nsin- North Shore International Network May 2020 - Present
  • Pulso
    Board Member
    Pulso Jun 2021 - Jul 2024
    View
  • Geometry Global
    Senior Vice President
    Geometry Global Sep 2016 - Mar 2019
    New York, Ny, Us
    Led the Kimberly Clark Commerce Team for WPP, a multidisciplinary group of four agencies across eight locations comprised of 80+ specialists in shopper marketing, retail media & e-commerce. Reported to CEO, tasked with delivering growth across Kimberly Clark's full North American portfolio
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  • Pinnacle Foods
    Director Shopper Marketing
    Pinnacle Foods Jan 2014 - Aug 2016
    Parsippany, New Jersey, Us
    Head of shopper marketing for all Pinnacle brands across all channels and customers
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  • Young & Rubicam Group
    Regional Acount Director- Colgate Palmolive
    Young & Rubicam Group Jan 2011 - Jan 2014
    Oversaw Colgate-Palmolive’s communications campaigns for Personal, Oral and Home Care across Latin America, reporting to agency MD.Led the Multicultural Initiatives for Colgate Palmolive at a national and customer-specific level through a partnership with multicultural agency, Visual Latina.
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  • The Mercer Group
    Partner And Co-Founder
    The Mercer Group 2002 - 2012
    Marketing, Branding and Licensing ConsultingDeveloped a company focused on business development and architectural branding specialized in multi-media companies. Responsible for delivering integrated solutions across a diverse client base as well as leading new business initiatives for US, US Hispanic and Latin America.
  • Big Tent Entertainment
    Managing Director Latin America, Europe And Us Hispanic Market
    Big Tent Entertainment Jan 2007 - Aug 2011
    New York, Ny, Us
    Managing Director Latin America and Europe.Developed and executed customized business and marketing plans for the BTE brands for Latin America, Europe and US Hispanic market.
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  • The Clorox Company
    Category Management Manager
    The Clorox Company 1999 - 2001
    Oakland, Ca, Us
    Created and led a global category managent plan for top retail accounts in Latin America launching a new model for top retailer accounts such as Wal Mart, Carrefour and Ahold.
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  • Carrefour
    General Merchandise Manager- Food And Beverages
    Carrefour 1993 - 1998
    Massy, Île-De-France, Fr
    One of the leading grocery retailers in Chile; a new player in the Argentinean market; Responsible for developing and implementing a unique category management process linking the marketing department and the buyers team
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Alejandra Denda Skills

Advertising Shopper Marketing New Business Development Integrated Marketing Brand Architecture Digital Marketing Strategic Partnerships Digital Strategy Brand Licensing Market Planning Global Marketing Branding And Identity Multicultural Marketing Team Leadership Brand Development Consumer Products Business Planning Strategy Marketing Strategy Marketing Entertainment Licensing Management Entertainment Brand Management Cross Functional Team Leadership Consumer Insight Us Hispanic Market Strategic Creative Development Loyalty Marketing In Store Marketing Retail Marketing Branded Content Development Category Insights

Alejandra Denda Education Details

  • Harvard University
    Harvard University
    Global Marketing
  • Institute For Real Growth
    Institute For Real Growth
    Irg100 Leadership Program
  • University Of Buenos Aires
    University Of Buenos Aires
    Business Administration

Frequently Asked Questions about Alejandra Denda

What company does Alejandra Denda work for?

Alejandra Denda works for The Federal Savings Bank

What is Alejandra Denda's role at the current company?

Alejandra Denda's current role is Chief Marketing Officer I Northwestern University Professor I Advisor I Board Member I Mentor.

What is Alejandra Denda's email address?

Alejandra Denda's email address is al****@****ard.edu

What is Alejandra Denda's direct phone number?

Alejandra Denda's direct phone number is +130967*****

What schools did Alejandra Denda attend?

Alejandra Denda attended Harvard University, Institute For Real Growth, University Of Buenos Aires.

What are some of Alejandra Denda's interests?

Alejandra Denda has interest in Economic Empowerment.

What skills is Alejandra Denda known for?

Alejandra Denda has skills like Advertising, Shopper Marketing, New Business Development, Integrated Marketing, Brand Architecture, Digital Marketing, Strategic Partnerships, Digital Strategy, Brand Licensing, Market Planning, Global Marketing, Branding And Identity.

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