Alex Linares Email & Phone Number

Charlottesville, Virginia, US

• Platform Management:
• Troubleshooting Tier 2 and above platform issues
• Discover, Recommend, and Manage MarTech Platform integrations
• Partnering/Meeting with peers & Internal Stakeholders to discuss various needs/issues and how platforms can assist
• Support MarTech Strategies - ABM, Streamlining and Scaling Operations
• Document & Review processes in Marketing Ops to ensure up-to-date usage/processesProgram/Automation Management

Charlottesville, Virginia, US

• Platform Management: Marketo
• Program/Automation Management
• Data Management & Governance

New York, US

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Orange County, CA, US

Seattle, Washington, US

Denver, Colorado, US

• Manage 4-6 clients involving ongoing marketing strategy, and management of research, branding, web design & development projects, and Hubspot consulting & implementation
• Effectively move projects forward, within time and budget, using team resources and contractors to support research planning & development, copywriting, SEO, web design & development, CRM set-up/ management, PPC.
• Comfortably navigate the dynamic with clients and stakeholders via clear and helpful written and verbal communications
• Strategize internal operations projects to build more efficient processes, including research, process creation/ documentation, and team onboarding
• Project management software admin and operational support

Fort Collins, Colorado, US

• Hired on as project manager for one account ($16M ecommerce) to improve website, brand, and content
• Directly communicated with client, sharing feedback, next steps, meeting notes, and project status
• Created pitch and capability decks for current and prospective clients
• Managed group of vendors to support digital marketing, website development, and data integration

Denver, CO, US

• Hired on to support 515 Media client work and increase efficacy of 515 Media’s social media, but after understanding their needs, pivoted to focus on in-house brand development and optimizing website for conversions
• Created comprehensive marketing strategy for improving 515 Media’s website and brand including a SWOT analysis, refreshed architecture, updated copy, and design recommendations
• Completed high-level marketing audits for 515 Media clients
• Managed 515 Media’s Facebook, LinkedIn, and Twitter channels via Buffer

Denver, Colorado, US

• Worked on small, collaborative marketing team to support website, social media, email marketing, and content
• Supported complete redesign of website in Drupal using SEO best practices that led to an increase in number of organic leads in a time when business school recruitment was down nationally
• Created automated lead nurturing campaigns in Mailchimp for three programs (5 emails per program) with an average 52% open rate and 12.5% click-through rate
• Wrote copy for social channels via Sprout Social and 20 posts for the Business School’s Newsroom

• Market research, lifecycle marketing and strategy implementation, digital marketing, and brand management
• Managed implementation and onboarding for tech stack (internal and external; 300+ clients)
• Responsible for all administrative duties, scheduling, reporting, project management, client management, and revenue operations/marketing operations
• Responsible for all marketing, advertising, blog writing, networking, communication, and event planning. Collaborated with local businesses for non-profit initiatives.
• Provided high quality pet care and coaching for families with special needs pets. Voted Best of the Best in 2016.

Erie, CO, US

• Communicated directly with clients as head veterinary technician
• Started new social media channels, built from ground up to create an audience of 500 across two platforms
• Managed all hospital operations, creating new Standard Operating Procedures to obtain three national certifications to improve hospital’s reputation

Master'S Degree, Marketing (Digital And Entertainment)

A.A.S., Veterinary Technology

B.S., Biology