Platform Management: • Troubleshooting Tier 2 and above platform issues• Discover, Recommend, and Manage MarTech Platform integrations• Partnering/Meeting with peers & Internal Stakeholders to discuss various needs/issues and how platforms can assist• Support MarTech Strategies - ABM, Streamlining and Scaling Operations• Document & Review processes in Marketing Ops to ensure up-to-date usage/processesProgram/Automation Management• Support contact-level and account-based outreach campaign strategies • Build and maintain a multi-touch attribution strategy that measures the performance of marketing campaigns and sales activities across the entire funnel• Working closely in support of the Email/Campaign Specialists in developing and managing campaign processes across all systems.• Review campaign flows and elements for accuracy and deliverability Data Management & Governance:• Improve and Maintain Contact Database Health and Deliverability• Monitor and maintain data quality and data integrity within the marketing database, CRM (Salesforce), and ensure accuracy and minimize bad or incomplete data• Monitor & Support compliance with GDPR, CAN-SPAM, CCPA and other global marketing regulations & governance, measure campaign deliverability and IP/domain reputation.

• Platform Management: Marketo• Program/Automation Management• Data Management & Governance

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

• Manage 4-6 clients involving ongoing marketing strategy, and management of research, branding, web design & development projects, and Hubspot consulting & implementation• Effectively move projects forward, within time and budget, using team resources and contractors to support research planning & development, copywriting, SEO, web design & development, CRM set-up/ management, PPC, social, and brand development• Comfortably navigate the dynamic with clients and stakeholders via clear and helpful written and verbal communications• Strategize internal operations projects to build more efficient processes, including research, process creation/ documentation, and team onboarding• Project management software admin and operational support

• Hired on as project manager for one account ($16M ecommerce) to improve website, brand, and content• Directly communicated with client, sharing feedback, next steps, meeting notes, and project status• Created pitch and capability decks for current and prospective clients• Managed group of vendors to support digital marketing, website development, and data integration

• Hired on to support 515 Media client work and increase efficacy of 515 Media’s social media, but after understanding their needs, pivoted to focus on in-house brand development and optimizing website for conversions• Created comprehensive marketing strategy for improving 515 Media’s website and brand including a SWOT analysis, refreshed architecture, updated copy, and design recommendations• Completed high-level marketing audits for 515 Media clients• Managed 515 Media’s Facebook, LinkedIn, and Twitter channels via Buffer

• Worked on small, collaborative marketing team to support website, social media, email marketing, and content• Supported complete redesign of website in Drupal using SEO best practices that led to an increase in number of organic leads in a time when business school recruitment was down nationally• Created automated lead nurturing campaigns in Mailchimp for three programs (5 emails per program) with an average 52% open rate and 12.5% click-through rate• Wrote copy for social channels via Sprout Social and 20 posts for the Business School’s Newsroom

• Market research, lifecycle marketing and strategy implementation, digital marketing, and brand management• Managed implementation and onboarding for tech stack (internal and external; 300+ clients)• Responsible for all administrative duties, scheduling, reporting, project management, client management, and revenue operations/marketing operations• Responsible for all marketing, advertising, blog writing, networking, communication, and event planning. Collaborated with local businesses for non-profit initiatives.• Provided high quality pet care and coaching for families with special needs pets. Voted Best of the Best in 2016.

• Communicated directly with clients as head veterinary technician• Started new social media channels, built from ground up to create an audience of 500 across two platforms• Managed all hospital operations, creating new Standard Operating Procedures to obtain three national certifications to improve hospital’s reputation